Website optimization is important for site health and traffic. Google and other search engines award – actively and properly optimized websites. Search Engine Optimization should be high on the internet marketer’s radar. Small marketers are heavily involved with what is called Off-Page Search Engine Optimization. Off-page optimization is an appropriate combination of social bookmarking, link building, and social media engagement – activities akin to marketing. But there is another kind of SEO that is equally important, Technical SEO or On-Page Optimization.