On-page search engine optimization includes the enhancement and improvement of web page components. This includes internal and external links, meta-information, headers, images, videos, URL structure, menu, site structure, & actual page content. It is always an ongoing procedure that demands both short-term & long-term strategies. Google’s search algorithm is changing partly because of RankBrain’s artificial intelligence. So positioning your site for success can take time, depending on the site’s size & complexity, not to mention the number of keywords. Our SEO expert team monitors the changes in Google policy & algorithm to position your website for success.
Lately, on-page optimization has been extended to cover user experience. On May 28, 2020, Google announced that starting 2021 user experience would be a ranking factor, implying that websites with poor performance would be penalized. Ensuring that the website provides your users with a good experience would be critical.