Does my company actually need SEO?
If you have a company website, SEO is critical regardless of your situation. SEO is crucial to your company’s online success, whether it is new or old, struggling or thriving, little or large. In truth, SEO is still important, even if you are the sole owner in your industry.
What can SEO do for my company?
1. Drives Traffic to Your Website
2. Leads To Trust
3. Promotes Positive User-Experience
4. Helps Build Up Engagement & Conversion Rate
5. Increase Led Generation
6. Make Your Brand Valuable
7. Produces Long-lasting Results
How does search engine optimization work?
Search engines provide three main functions:
Crawling:- It is the process of searching the Internet for material and inspecting the code/content for each URL found.
Indexing:- It actually is the process of storing & organizing the material discovered during the crawling process. When a page is indexed, it is available to be presented as a result of relevant queries.
Ranking:- it delivers the pieces of content that are most likely to answer a searcher’s query – which means that results are sorted from most relevant to least relevant.
What services are included in an SEO strategy?
While each digital marketing company is unique, you should engage with a provider who offers a full-service SEO package. Focused on SEO services such as the ones listed below:
1. SEO audit
2. Competitor analysis
3. Custom strategy
4. Off-page optimization
5. On-page optimization
6. Monthly reports
7. Progressive optimization
Can’t I buy cheap bulk backlinks?
No, you should not purchase them if you want a risk-free SEO plan. Short-term gains, no matter how little they appear to be, aren’t worth the risk for most businesses, especially small or local ones. Spend your money instead on creating content and advertising your site in a way that will produce natural backlinks. Using this technique does not cost more money, and you may achieve the same goals in the end; it simply takes more time.
Why Does My Company Need an Online Presence?
A robust internet presence enables you to grow your brand and earn the trust necessary to attract new clients. Aside from making your business more visible, an internet presence provides your consumers with a simple method to learn more about what you have to offer.
How does Google view SEO strategies?
Search Engine Optimization – SEO is the process of putting information on your website that has the potential to increase the exposure of your website to search engines and its visitors. It can help your site show up more frequently in related searches. There are various elements to consider while seeking to improve your site’s SEO (or having an SEO expert guide you through the process).
First & foremost, make sure your website’s language is clear, informative, and detailed. Explain your topic in simple, easy-to-read language, and try to include phrases that you feel a consumer could search for when seeking what you provide online.
My website’s monthly visits have practically been cut in half - What happened?
Here are a few essential & vital points to consider if you are experiencing lower monthly visits or a sudden decline in traffic:
XML sitemap changes
SERP layout changes
What are SEO and its benefits?
SEO – search engine optimization is the procedure of optimizing your website to increase organic exposure for certain search queries. The focus of SEO is to boost the number and quality of visits to your website. This does not suggest stuffing sites with relevant keywords but rather focusing on important online metrics like site performance, mobile-friendliness, interactivity, and web page content.
1. Brings in more customers
2. Creates a superior & trustworthy web experience for customers
3. Encourages you to actually focus on user experience
4. Improves brand awareness
5. It helps keep you informed
6. It actually can be done on a budget
7. It’s trackable
8. It benefits other marketing initiatives
What happens if you don’t use SEO?
If you stop executing SEO, you will eventually have worse rankings in search results. This will result in fewer organic visitors to your site and, as a result, less online visibility over time. Your rankings will actually continue to decline until you implement SEO techniques to enhance them again.
Web Design & Development FAQs
How much time does it take to design and develop a website?
The amount of time required to fully design and develop a website depends on several factors. If you’re looking for custom web design, the time for creating a bespoke prototype would take about 4 weeks, contingent upon the complexity of design required.
The development of the site would depend on the size of the website, i.e. the number of pages and the desired functionalities. Ideally, an average website would take about 6-8 weeks to complete before its launch.
What is the process for web development?
Web design and development consists of eight steps:
- Research & Strategy
- Content Creation
How much will a website cost?
Varying as per the specific requirements, a fully bespoke website built from scratch would cost you anywhere between $1,000 to $2,000. Whereas, a simple template-based site should cost you $400 to $600, generally speaking.
The cost of web design and development is also dependent on the hours your design and development team puts in, the number of functionalities needed and the location of your web creation agency.
What is the cost of web design?
A website that is designed from scratch should cost you $500 on average. The pricing might differ as you add complex services and functionalities to your website.
At Brampton web design, we provide our clients with a detailed estimate before we put in the hours.
Do you offer domain registration and hosting services?
Yes, Brampton offers fast, reliable and secure web hosting services and domain name registration on popular platforms such as WordPress, Drupal, Magento, Joomla, etc.
Should I go for a custom website or WordPress website?
That depends on various factors. It’s advisable to go for a WordPress powered website if you have a simple website in mind without complex functionalities. Custom web solutions come in handy when you need a complex or large website with multiple services and functionalities.
Custom websites built from scratch also require more expenses and technical expertise than the ones built on WordPress.
What technologies should I use for my website?
How can I keep track of my website’s progress?
We build your website on our servers with the login credentials at your disposal to check the progress of your web design and development project anytime you want. Brampton encourages every client to reach out to us with feedback during any time of the development phase.
What are some of the popular web designing tools?
Popular web designing tools and software in the market today include Adobe Dreamweaver, Sketch, WordPress, Google Web Designer, Adobe Photoshop, Figma, Bootstrap, Adobe Illustrator, etc.
Which platform is the best for Web development?
Brampton builds websites on popular platforms such as WordPress, Magento, Drupal and Joomla.
What do you mean by a responsive website?
Responsive web design or development refers to the process of optimizing readability and usability of all web pages across various devices like PCs, tablets, mobile phones, and laptops
Should I hire a freelancer or an agency for building my website?
With the availability of the number of tools and software on the internet, anyone can build a website today. But what depends is the complexity of the website that you require.
Brampton is a web design and development agency capable of harnessing the latest tools and strategies to deliver stunning websites that are alluring and optimizes conversions for your business. From WordPress to bespoke websites, we can deliver highly creative and intuitive websites that appeals to your target audience perfectly
What is PPC Advertising?
Pay-Per-Click advertising, or PPC advertising is a paid online search marketing strategy that gives your business the chance to gather a large volume of qualified leads. Also known as search engine marketing, PPC campaigns place your website on top of Google search results for specific, targeted keywords based on a pricing model which allows you to pay for every click that a user makes on your site.
What are the benefits of PPC?
PPC is one of the best ways to drive visibility for your business. With well targeted keywords, demographics and high-quality ads, you can bid for keywords and rank high on search engine results or social media platforms. PPC advertising allows your business to gain instant traffic and quality leads
Is Pay-Per-Click beneficial for my business?
Any business that has an online presence and sells their products/services on the internet can benefit from PPC adverts. You can get a high number of qualified leads using Search engine marketing campaigns like PPC.
Why should I use PPC for my business?
Pay-Per-Click advertising is an online marketing technique to gain traffic on your website. PPC campaigns allow you to gain instant leads for your business. Organic ways of driving traffic to your site takes more time and is a long-term fix. With PPC, your business can rank on top of Google search results for targeted keywords and drive more conversions.
How long does it take for PPC campaigns to hibe results?
PPC campaigns offer instant results for your business. Once you’ve set-up the campaign, it goes through a review process which takes about an hour. Upon successful reviewing, your campaign will be live and you’ll start witnessing surplus inbound traffic to your site.
What if my PPC campaign isn’t working?
If your PPC campaign doesn’t work, it’s likely that it wasn’t set-up correctly. Maybe that’s because of wrong keyword targeting or incorrect structure of the campaign, but you can always use tools like SEMrush, SpyFu, AdGooroo, etc. to measure your performance and identify what’s going wrong with your Search Engine Marketing campaigns.
What are the PPC channels I can advertise on?
Popular PPC channels include search engines like Google and Bing, social media platforms like Facebook, YouTube, LinkedIn and Twitter and third-party websites.
Which PPC advertising channel should I use for my business?
You can use PPC advertising on search engines, social media platforms and third-party websites. Popular channels include Facebook, Google, Bing, YouTube, etc. The correct platform for PPC advertising depends where your target audience is active the most.
How does PPC guarantee qualified leads?
As per studies, with PPC ads, your business can get 45% more clicks. Moreover, people who click on your ads are much more likely to buy from you, because most of them are looking to purchase the product or service. You can also reach out to more people with PPC campaigns, which increases the chances of conversion.
How much does a PPC ad campaign cost?
The cost of PPC depends on the industry and competitiveness around your business environment. Generally, you should expect $1-2 per clicks and assign a budget of $5,000 to $10,000 per month for your PPC campaigns. The price includes the cost of sd spends and management of the campaign.
What factors determine the cost of PPC ads?
Several factors can determine the cost of your PPC campaigns. The cost of per click would depend on the bid you’ve placed, your target demographics and keywords and the quality of your ads. The ad quality depends on the user experience you provide to people who are visiting your ads online.
How often should I check my PPC campaigns?
Ideally speaking, you should check your PPC campaigns on a weekly basis. Being proactive with your campaign will help you to set-up your campaign correctly by altering your bids and changing demographics if it doesn’t yield the desired results. Frequent monitoring helps you to get better results on your PPC campaigns.
Social Media FAQs
Why should I use Social Media?
There are billions of people on social media platforms around the world, with an average user spending 2 hours and 27 minutes on it. Social media allows your business to come across a large group of target audience which helps in creating brand awareness and developing a social relationship with your buyers.
How does social media marketing work?
Social media marketing (SMM) is all about promoting your content and engaging with your audience to create brand visibility, loyalty and a direct line of buyer-seller communication. Social media marketing also fulfils your marketing campaign objectives like more leads and conversions.
Which social media platform shoud I use for my business?
It really depends on various factors which platform you should use, but as Facebook has the most market share, it’s a good starting point. Factors that influence the right platform for your business include where your target audience is, what industry your business pertain to and your the goals that you want to achieve with social media.
How often should I post on social media platforms?
As a general rule, regular posting on social media is the best way to increase your followers and connections. But every platform is different. Ideally, you should post at least 2-3 times a week, with the exception of Twitter and Pinterest which can be done on a daily basis. You can also post stories on Facebook and Instagram on a regular basis to engage your customers on a daily basis.
How can I increase my followers on social media?
With regular posting, engaging content, strategic paid ads and being responsive to your audience, you can organically increase followers on social media platforms in due time.
What kind of content should I post on social media?
It’s advisable to post visual content as much as possible on social media platforms. Visual content like images, videos, GiFs, infographics, etc. are proven to engage your audience more than simple text posts.
How can I ensure to post regularly on social media?
With a proper content strategy in place, you can schedule your posts for a specific time and date on social media platforms. While Facebook Business Manager allows you to schedule posts on Facebook, you can buy HootSuite’s service to automate posting on Instagram, Facebook, Twitter and LinkedIn.
What’s the difference between a post and an ad on social media?
While a post is the content which you publish for your followers to see organically, ads are sponsored content which is visible beyond your followers and connections, as per the demographics you choose. Important offers and company messages should be promoted as ads for maximjm viewing and results.
How much should be my budget for social media marketing?
The budget for your business’s social media marketing depends on the industry you’re in and what goals you want to achieve from auch promotions. It’s also essential to keep your desired ROI in mind when setting a budget for social media ad campaigns.
How can I limit the negative comments about my business on social media?
Facebook and Instagram allows comment moderation with filtering options. For other platforms, it’s advisable to reply to such comments and ask the user whst went wrong and how you can make it up to them. Personally handling negative comments is advisable as it not only helps you to retain customers, but also creates brand positivity in the mind of other users.
How can I determine my ROI against social media promotions?
Depending on the platform you’re using and your goals, you need to choose the right set of metrics to measure your ROI. It also depends on whether you want more traffic, converisons or engagement, as each one would define your ROI differently.
What if social media marketing isn’t working for my business?
There are various other strategies you can use if your social media campaigns aren’t yielding the desired results. You can hire influencers to market your brand, make creative content as per the recent popular social media trends, promptly reply to any comments on your post/stories. You can also communicate with them on a personal level like wishing them on birthdays or replying to their posts/stories.
Digital Marketing FAQ’s
How can digital marketing benefit my company?
Digital marketing channels are very cost-effective, have a greater outreach and are more conversion-focussed than traditional forms of marketing. Moreover, there are over 4 billion people on the internet, which means if you’re not advertising digitally, then you’re missing out on a whole lot of audience for your business.
What are the common forms of digital marketing?
Digital marketing includes multiple techniques such as Search Engine Optimization (SEO), Paid Search Advertising, Content Marketing, Email Marketing, Social Media Management (SMM), and Inbound Marketing.
What are the benefits of digital marketing?
The main aim of digital marketing is to bring qualified leads into your business. Through digital marketing techniques, you can guide your prospects throughout their brand journey to turn them into loyal customers. Digital marketing is also cost-effective and allows you to communicate with your buyers with data-driven analytics and performance measurement metrics.
What’s the difference between B2B and B2C digital marketing?
B2B refers to Business-to-Business and is a kind of marketing which involves two businesses involved in a commercial transaction. B2C, on the other hand, stands for Business-to-Consumer, which includes businesses that offer their products or services to end consumers.
How can digital marketing increase my sales?
Digital marketig aims to bring more traffic on your website, nurture them into leads and convert them using a mix of various tactics. The conversions would bring about surplus sales, thus adding to your revenue.
Does digital marketing guarantee leads?
That depends on whether you’re leveraging the right channels for your lead generstion campaigns. But with the right digital marketing tactic, you can get highly qualified leads for your business, which is kore im
Why should I update my website regularly?
Websites that aren’t updated regularly may not be able to support digital marketing campaigns. If your website is old with no fresh content in it, it won’t rank well on search engine results and will also not generate any leads for your business.
What is Content Marketing?
Content marketing is the creation of and distribution of informational assets for the purpose of generating more traffic, leads, conversion and revenue. Content marketing involves creation of online sources such as videos and blogs which promote the interests of a brand rather than the brand itself.
Why do I need a blog?
Blogs are necessary to furnish content that is useful to your users. Regular blogging also helps in better search engine rankings, while supporting the ancillary elements of digital marketing.
What is paid search advertising?
Paid search advertising includes hyper-targeting keywords and ranking on top of search results for those keywords on a pay-per-click basis. Search Engine Marketing is the most common paid search advertising technique
What are some of the most common reporting tools used in digital marketing?
There are various reporting tools that you can use to measure the performance of your online marketing efforts. Google Analytics, Google Data Studio, Google AdWords, HubSpot, etc. are all reporting tools that you can use to keep track.
What much should I spend on digital marketing?
There is no rule set in stone which casts a static budget for digital marketing. How kuch you spend on digital marketing purely depends on your business goals. As a rule of thumb, you shouldn’t spend more than 10-20% of your overall revenue on digital marketing.