76% of people who conduct local mobile searches visit a business within 24 hours after completing their search for a local business. Google research shows that people who work local mobile searches are often ready to see.
What are the steps to optimize your website for local SEO?
Search Engine Optimization (SEO) for local businesses optimizes your online presence so that it will appear when customers near you perform a search related to your business.
Brick-and-mortar businesses need to have local SEO because:
- Local search intent is specific.
- Local search can convince more customer visits.
- Local searches have high purchase intent.
Local customers are looking for businesses that can provide them with something specific. For example, someone in Tampa looking for a dry cleaner doesn’t want to find one in San Francisco. They specifically want one in Tampa. By targeting their marketing strategies, local SEO service helps businesses reach out to these customers.
People who search for local businesses are usually at the bottom of the sales funnel, ready to make a purchase. However, according to Search Engine Land, 78% of local mobile searches are purchased either in-store or online.
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