More than half of the global population is online, with 93% of internet users looking for information on search engines like Google and Bing. With your business website listed on top of SERPs, you’re sure to attract more traffic with an increased chance of acquiring new customers. SEM also builds trust among your prospects, who may become your ‘touch point’ for future sales.
Billions of people online use search engines like Google and Bing to access information or buy and sell products. As a business owner, it thus pays to get your business visible on search engine results to grab more eyeballs, traffic, leads and convert them into long-serving customers.
Search engine marketing (SEM) has become one of the essentials for online advertising. It is an efficient form of advertising to make your brand visible to people searching on Google and other search engines.
Search Engine Marketing Services in Brampton is what your business needs to succeed. We offer high-quality SEM services, from research and strategy to execution. If you’re looking for an SEM strategy that propels your business to hyper-visibility online, Brampton is the right fit for you.
What is Search Engine Marketing?
Search engine marketing is a form of online advertising by which businesses can market their products or services through paid advertisements on Search engine results pages (SERPs).
There are various components of search engine marketing. It is a dynamic field that involves Google or Bing Ad campaigns, PPC campaigns, mobile app advertising, YouTube advertising, display ad marketing, etc.
These campaigns appear as sponsored ads on top of SERPs, including specific web pages that you’d want your customers to see.
SEM has become increasingly vital part of your overall online brand growth strategy.
How do Search Engine Marketing Services in Brampton benefit you?
The online marketplace is a pretty crowded place. You can be sure of the fact that all your competitors are lining up with their products and services to showcase to buyers at a time when they’re actively searching for them.
SEM enables you to focus and pinpoint target your audience and compel them to take action. This helps your business gain inbound leads with more conversions and keeps your sales funnel full.
Difference between SEO and SEM
Although they’re quite different from each other, SEO and SEM also possess a few similarities. While SEM involves paid advertising on search result pages on a pay-per-click (PPC) basis, SEO focuses on driving organic traffic through content management and keyword placements.
These are the significant difference between SEO and SEM:
|No cost involved
|Pay for every user click
|Appears as Organic results
|Appears as ad extension in SERPs
|Visible to everyone
|Visible to a hyper-targeted audience
|Time & Effort
|Requires considerable time & effort
|Immediate results with negligible effort
|Higher click-through rate
|Lower click-through rate
Both SEO and SEM are essential components of your online marketing strategy and should be aligned in a way to complement each other for success.
Brampton’s SEM Process & Strategy
Search Engine Marketing services in Brampton can help your business to get more customers through stellar SEO campaigns, high-quality content, and paid ads on Google and Facebook. We are a search engine optimization and marketing agency that helps drive conversions for businesses we collaborate with.
Our team of experts is highly experienced in delivering high-impact digital solutions for your business that improves your ROI and assist your business to grow.
Our SEM process and strategy include:
We chalk out the SEM campaign strategy after having a thorough understanding of your business requirements and goals. After a clear definition of your campaign goals, we set up your campaign on Google, YouTube, and other search engines along with conversion tracking and geographically targeting prospects which drives relevant traffic to your website.
Our marketing analysts identify the highest converting keywords that your target audience is using to search for your products/services online. With the proper budget and managing PPC keyword bids, we work to drive your SEM campaigns to success which places trust in your brand and aids in your overall business growth.
Brampton’s in-house digital experts craft the ideal message for SEM ads that are designed to convert leads into customers for your business. With rigorous A/B Testing, we understand which copy can bring the most conversions and response rates which would generate a higher click-through rate.
By leveraging the right set of online tools and Google Analytics, we track conversions and revenue generated by SEM campaigns. With the availability of real-time data, we continuously optimize your SEM campaigns to create better ROI for your business.
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