Pay per click campaign is a pay-as-you-go search model used to increase brand awareness, support brand offers, and achieve instant momentum from particular audience segments. For PPC, advertisers only pay each time a consumer clicks on a PPC ad. Hence the term pay-per-click. People generally think about Google PPC when they hear or think about what is pay per click.
Pay-per-click extends beyond the Google Search Engine Results Pages(SERP) & Google Display Network. Social networking platforms, such as YouTube, Facebook, Pinterest, and LinkedIn, are now using a pay per click model. PPC helps advertisers position advertisements strategically on a range of online media channels. This makes their products & services highly accessible to their target market. This means that the ads you see on the web are pay per click advertising.