Many businesses on social media benefit largely from paid advertisements. Paid advertising helps you to reach new audiences in varying demographics who aren’t yet acquainted with your business.
Advertising on social media is way cheaper than traditional forms of advertising. Even with a decent budget, you can craft messages and be heard by people who don’t know about your business. CPC (cost-per-click) is one of the most common ways to extend brand visibility beyond your regular followers and connections.
When creating ads on social media, ensure to keep in mind the interests of your audience, i.e., what is most likely to influence them or get them interested in your message. It is also worthwhile to optimize your ads with links to your website for additional info on your message.
If you get success through paid ads, your next step should be to include CTA buttons and get your audience to take the next step in associating with your brand.