Email marketing is all about broadcasting commercial messages to a group of recipients who may turn into potential customers for your business. Email marketing has emerged as your one-way ticket to build relationships with customers and drive sales.
This form of marketing is among the most powerful digital marketing strategies that render a personal touch to your advertising message to consumers. Email marketing comes in handy when you want to generate and convert leads into customers.
Its widespread use and price effectiveness have caused most businesses today to leverage the power of email marketing.
Today, various online tools and platforms allow you to send automated emails to your prospects, which saves you the time and hassle of sending each email separately. Online services like MailChimp also will enable you to personalize emails that contain your brand message and announcements. Email marketing is generally used to inform your prospective customers regarding product launches, distribute newsletters, or promote events.
Email marketing is widespread in B2B communications, though it’s also gaining an impetus in B2C firms as it serves as an excellent channel for content distribution.