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Top 10 benefits of using Custom Website Design

Setting up a website using a drag-and-drop builder is an excellent option if you have a limited budget. However, this choice does present some disadvantages. You might want to consider custom web design and development if your business has been disappointed with drag-and-drop website builders like Wix or Squarespace.

Here are the top 10 benefits of custom website design and development:

Website Design Tailored to Your Branding

Businesses can use websites to showcase their unique products and services and their personality, much like brick-and-mortar establishments.

Custom web design and development allows a company to partner with the design team to provide their website with a unique touch and a unique user experience that goes beyond what most drag-and-drop templates offer.

You can’t use the same templates, color schemes, or icons everyone else is using.

Customer Experience-Optimized Design

Your web design company must ask you about your business goals before developing and designing a website. Customizing a website allows a business to deliver tangible business results via optimal structure and user experience.

Simultaneously, it would help if you had an idea of the customer journey for your product or service. For example, if you run an automotive repair shop, you probably want your homepage to include a “request service” form to drive leads.

Create a customer-centric website that allows visitors to navigate the site easily and take actions that produce your desired results.

Increased Search Engine Optimization

The benefit of custom web design is that it promotes better search engine optimization. Fortunately, with a custom site design project, you’ll get assistance from not only web designers but also SEO specialists.

It implements best practices that will help your site rank better on search engines. Among the ways it helps over time are:

Implementing a site architecture that is mobile-friendly by crafting meta-data, page URLs, alt tags for images, and the site content that incorporate relevant keyword phrases
Assisting in the discovery of what pages need to be crawled by search engines or not
Providing internal links that enhance the user experience

Ability to Evolve in Response to Business Changes

Businesses can scale the development process in response to business changes with custom website design. Although developers will set up a proper architecture while creating the site’s roadmap, you might add additional functionality or content later on.

Thanks to your relationship with a web design agency, you will save yourself the hectic of trying to do this yourself and possibly sabotaging your site. However, you should be aware that it will likely incur additional costs.

Alternatively, template websites are developed to be static, or worse, and they aren’t appropriately updated or maintained to comply with changing web needs.

Flexibility with Hosting

Finally, a customized website gives you greater control over your website’s hosting, especially if you wish to switch up your provider or have business-specific requirements. Drag-and-drop website builders, unfortunately, do not offer this flexibility.

Some of the benefits of choosing a hosting company might include:

Support for scalability beyond a “shared” hosting environment
Automated files and data backups and customized backup locations
Direct monitoring of performance and uptime on your server
The ability to create and deploy staging environments easily
Integration with other technologies and tools that may otherwise be unavailable

Branding your business with a unique look

Creating a website for your business online is more than just slapping a logo on top. You shouldn’t try to fit your business and brand into a template but instead, build a polished foundation to highlight the sophistication and uniqueness of your brand. Branding sells your business, and a website sells your brand.

Keeping your customers in mind

Without your customers, your business would close its doors. A custom website design can take the needs and goals of your company and build an optimal structure, flow, and user experience that helps your customers make that sale, complete that form, or pick up that product.

SEO friendly

The purpose of a custom web design is to have efficient code so that your website will fly, versus trying to be a giant template shell to meet the needs of everyone.

In addition to performance, our HTML experts can (and will) use industry-standard and proven markup to boost your site’s exposure to search engines and improve page rankings.

Set yourself apart from your competitors

The competition offers you the chance to be the best you can be and take your business one step further. Your custom web design builds an image around your brand, reflects the way you want your customers to perceive you and raises the visibility of your business.

A great relationship begins with a great foundation.

Custom web design helps you provide the opportunity to work with a team of experts who can help you grow your site. But, with an off-the-shelf template, what happens if you need to make a change?

Whenever you want your website to do something new, you can contact those friendly voices you trust, know will help you, and take the stress out of keeping your site engaging and relevant.

Want a business website that will help you be found, engage your customers, and help your business grow? Do you want a website that looks like every other website?

For your business, never undervalue the power of a custom web design!