What makes SEO reporting so important today?
SEO stands for Search Engine Optimization. It is a technique used to improve the position of your site in various search engines. Regarding achieving a higher ranking in search engine result pages, SEO incorporates a wide variety of tactics, such as keyword research, link building, and content marketing.
Though maintaining top rankings on Google and other search engines isn’t a short-term process, it does involve constant analysis and improvement. The only way you can constantly improve your SEO strategy is to be aware of the different SEO reporting tools you are using and the results you are trying to achieve.
What Is SEO Reporting?
An SEO report is a summary of your efforts to improve the ranking of your site. This report includes organic traffic on your site, where the traffic is coming from, and the percentage of traffic that converts into sales.
SEO reports indicate what is working and what needs more improvement. You can then work on non-performing sections and devise a strategy accordingly. In addition, reports help you determine the return on investment on the amount of money you spend on your marketing strategy. In short, they provide an overview of those sections necessary to increase your site’s ranking.