In the old days, at around the turn of the century, it was as easy as “keyword stuffing” your site with particular keywords that you wanted Google to rank your site for. Back then, this practice was well-known, and many sites had an entire section on their web pages dedicated to stuffing as many keywords into the page as the webmasters see fit. This, in turn, would rank their site in the SERPs, and as a result, receive traffic.
Over time, this generated many poor quality sites, with a lot of “spammy” content, which would have made the quality of the internet SERPs packed with illegitimate web page garbage, making the phrase “surfing the internet” a very non-user friendly experience. Thankfully, major search engines such as Google and Yahoo recognized this and developed new search engine algorithm changes to favor the user experience and improve the internet’s status as it evolved into the 21st century.
It is almost impossible to find a spammy or keyword-stuffed website on the first page of the SERPs for competitive keywords. Google and Yahoo now favor original, content-rich websites that are an authority in their field or niche. The more popular, the better, and the higher the website is pushed in the SERPs with social media and networking shares, and in return, the website is then rewarded with more traffic from other or similar search engine phrases.