With the introduction of internet marketing, “SEO” or search engine optimization became an important aspect of every online business’s success. At first, SEO was easy, you threw a few keywords into the mix, using them in blogs and on the website, and within weeks the company would push its way up to a top ranking in search engine results. SEO has changed dramatically in recent years. Google, one of the mammoth search engines on the internet, is constantly introducing new updates which affect SEO considerably. Our Montreal SEO team is at the top of all the developments.
What Is SEO?
SEO stands for search engine optimization. Simply put, SEO is the calculation of the internal workings of a search engine, thereby allowing a business to utilize these functions. Most search engines sort sites in order of relevance, that is, their relative authority in relation to a search term. SEO allows a business the opportunity to cement its relevance within a given series of search terms. The ramifications of this are obvious: higher-order relevance leads to organic exposure, resulting in higher ranking, more traffic, brand visibility, etc.
When a user does a search on any search engine like Google, the most relevant results pop up. These results are obtained by Google’s web spider, which crawls the internet, reading web pages from link to link. This is then entered into the database. Using the information from its database the search engine picks out the most relevant websites and lists them out on the results page. Ranking higher on a Google search results page requires several steps. The most common is using the right keywords. You should be able to identify the specific words commonly used by an internet user when searching for something related to your business.
SEO experts and consultants know how to figure out the exact keywords that will spell success for you. After identifying those words, you have to utilize them in the right manner on your website. Having the perfect keyword density will surely make the search engine consider that your web page is the best result for that search. Similarly, ensuring that the more important keywords appear more frequently, a web page will be given more priority. Apart from this, SEO experts utilize hosts of white-hat practices & techniques, including responsive web design, ADA compliance, etc.
What Affects SEO Ranking?
Some of the common factors that could affect a site’s performance include:
If you find that you are in a very competitive industry surrounded by well-established brands, it can often be very difficult to compete against these and so often have to develop a strategic plan that could target more long-tail keywords.
Selecting the right keywords is the foundation of your SEO campaign. Both the on-page and off-page work will be focused on these keywords selected, and so research must be carried out on things such as the traffic, how competitive they are and if they are relevant to the site. If these essential factors are not taken into account, you may find that you are not ranking.
SEO Ranking is greatly affected by quality links. There have been many instances where dodgy links on sites have resulted in them being penalized or dropping from the search engines; this can be a big problem.
No one knows when search engines will change their algorithm and refresh their databases, although many used to speculate there was usually a page rank update every 3 to 4 months. However, last year showed this was incorrect, with it being nearly a year since they made the update. It is vital to keep up to date with your SEO techniques being used and industry-related news. Failing to keep up to date may result in loss of rankings, and using out-of-date techniques could have an effect on your site.
How Do I Rank For A Particular Keyword in the SERPs?
In the old days, at around the turn of the century, it was as easy as “keyword stuffing” your site with particular keywords that you wanted Google to rank your site for. Back then, this practice was well-known, and many sites had an entire section on their web pages dedicated to stuffing as many keywords into the page as the webmasters see fit. This, in turn, would rank their site in the SERPs, and as a result, receive traffic.
Over time, this generated many poor quality sites, with a lot of “spammy” content, which would have made the quality of the internet SERPs packed with illegitimate web page garbage, making the phrase “surfing the internet” a very non-user friendly experience. Thankfully, major search engines such as Google and Yahoo recognized this and developed new search engine algorithm changes to favor the user experience and improve the internet’s status as it evolved into the 21st century.
It is almost impossible to find a spammy or keyword-stuffed website on the first page of the SERPs for competitive keywords. Google and Yahoo now favor original, content-rich websites that are an authority in their field or niche. The more popular, the better, and the higher the website is pushed in the SERPs with social media and networking shares, and in return, the website is then rewarded with more traffic from other or similar search engine phrases.
Will Blogging Help SEO?
Blogging was intended to be a venue for people to express their sentiments and views; that’s why it was dubbed the authentic voice on the internet. Otherwise known as a weblog, a blog is a website that gives Internet users a chance to express their views & opinions on a regular basis in a particular space on the web. In recent years though, it dawned on Internet marketers that a blog can actually be a great way to advertise the products and services of their clients as well.
Why Search Engine Optimization is an Excellent Investment
A website is really valuable for a company when a large number of users visit it, ideally potential clients. As search engines generate the largest number of visitors, there is only one way to achieve online success, search engine optimization, often known as SEO. It is a process often used to improve the volume and quality of a website’s traffic.
The volume and quality of the traffic are two of the most important factors when it comes to the art of website optimization. A site full of well-designed animations is nice but useless if the targeted number of visitors is not achieved. You must top up all your efforts by investing in optimization services if you want to really see your business make progress every day.
First of all, there is a complete analysis of your website conducted by a Montreal SEO Expert. This analysis is about the HTML code and the overall design of your page and is absolutely necessary for identifying the problems that prevent search engines from listing your website properly. After this analysis, a detailed list of improvements to be made on your page will be prepared for you. Some web pages require a redesign in order to get the best out of SEO. For example, search engines are unable to access the content of the page if it is part of flash animation.
The second major part is related to search engine listing. As part of this, proper keywords are mandatory for obtaining an excellent position in Google, Bing, or Yahoo. These terms will be used on the content of your website and should target the domain of your business. Building a website is often not enough for transforming the internet into an effective marketing tool and making your company known in your industry. The internet is nowadays one of the best forms of promotion in terms of costs, & it would be really a shame to not utilize it properly. Therefore, whenever you intend to make your website more popular, you should invest in search engine optimization services with confidence.
Why Choose Brampton Web Design for Search Engine Optimization
Experience Matters
Brampton Web Design has been assisting businesses in many industries in growing their online presence in order to create more revenue for over 10years. Montreal SEO has the skills and customer success stories to help any size business increase web traffic and lead generation. Many of our SEO specialists have been industry leaders for decades.
Off-Page SEO
Off-page optimization is vital for building brand credibility and enhancing internet visibility. Partner with our SEO Services Montreal and let us assist you in demonstrating your industry expertise. To develop quality links and favorable ratings, we use social media marketing, link building, & influencer marketing.
On-Page SEO
Boost your internet exposure and generate high-quality traffic. Brampton Web Design ensures that our SEO services are in line with search engine best practices in order to increase the reliability of your website. Our SEO specialists create unique, valuable content, optimize your headlines and HTML tags, & use high-resolution images.
Dedicated SEO Professionals
At Brampton Web Design, we feel that it is our responsibility to make a complex, sophisticated, and at times daunting SEO process as simple as possible for our clients. One of the numerous ways Brampton Web Design does this is by assigning a single point of contact to each & every client to handle their project. You get to know your Montreal SEO expert well, and they get to know your company and understand your specific demands.
What is SEO?
SEO-Search Engine Optimization is the method of ranking a website on the search engines like Google, Yahoo, Bing, etc., to increase its visibility when searching for relevant keywords & queries.
What does SEO stand for?
SEO is an abbreviation for – Search Engine Optimization. When you participate in SEO, you are attempting to raise a page’s ranking in a search engine’s SERPs (search engine results pages), with the ultimate goal of increasing organic (unpaid) traffic to that page.
What is on-page SEO?
On-page SEO refers to techniques used on or within a page to help it rank higher in search engines. On-page SEO covers both contents as well as a page’s HTML source code (image optimization, keyword optimization, Schema markup, and more) but excludes external links & other signals.
Will blogging help SEO?
Yes, indeed! Each new piece of content you produce provides another opportunity to rank for a relevant target keyword. The more high-quality blogs you publish, the broader your net will be cast through your industry’s organic search results.
What Are SEO Best Practices?
Where do we even begin? Link building. Keyword research. Site audits. On-page SEO. Updating pages for relevancy. All are important.
What is robots.txt?
Robots.txt – is a text file located in the root directory of your website that instructs search engines on how to crawl your pages.
What are breadcrumbs?
Breadcrumbs, Categories, tags all aid search engines in understanding the taxonomy & layout of your pages;
What are SEO backlinks?
Consider this: the web is made up of two components: content and links between content. When search engines first began indexing web pages, they required a method to assess the pages that were most relevant to specific queries – a ranking system. The number & quality of backlinks pointing to a page became an essential factor in deciding the page’s rank. Backlinks are actually a vote of confidence from one website to another. The more high-quality backlinks your page receives, the more important it is in the eyes of search engines and the more likely it is to rank high.
Follow vs. no-follow links: What’s the difference?
The distinction between Follow and No-follow links is that a follow link has link equity. No-follow links have no link equity (Formally referred to as “link juice,” link equity is the amount of clout a link transfers from one page to another.).
Will redirects affect SEO?
Redirects are an integral part of linking content on your website. 301 redirects, on the other hand, transfer 90-99 percent of connection equity (read: ranking power) to the redirected page. So, if you’ve transferred a piece of content between several pages and all of the redirects are still in position, you which be losing any load speed/link equity.
It’s a smart idea to get rid of those extraneous middlemen. However, not all redirections are produced equal. The most SEO-friendly redirects are 301 redirects, which shift a page permanently. They transfer 90-99 percent of the link equity.
Which is better, SEO or PPC?
You can make a case for either SEO and PPC (pay-per-click), but the fact is that both are critical to success. Without SEO, you couldn’t create domain authority, organic brand loyalty, or a fully developed online presence. Similarly, without PPC, you couldn’t broadly target prospects based on demographics, preferences, or keywords.