Website analytics are essential tools in SEO. Analytics tells you about your site performance, user behavior, and content modification so that you can make an informed decision going ahead.
Using the right tool for tracking analytics and performance is key to unlocking the true potential of your share-worthy content. Tracking tools such as Google Search Console and ahrefs can measure the following:
- The keywords your site ranks for
- Click-through rate of your web pages in search results
- User information (demographics)
- Your most active channels that bring in user traffic
- Visitor engagement,
- Pages with the most web traffic
All this information tells you where your SEO efforts may be lacking, what are the high-performing pages and how to further improve your campaigns.
To have a sound SEO Montreal campaign, you should focus on the following metrics:
- Keyword Ranking
We take a look at your site rankings for a list of keywords to get the hang of your site’s health. Although personalization in search results makes keywords variable at different locations, which is hard to track, they do indicate where your site ranks on search results. High ranking across a set of keywords means that your content is performing well in organic search results.
Various online tools can help you check your search rankings. Most offer the same features with a few added functionalities like local and mobile rankings. It is viable to pick an easy-to-use tool if you’re just getting started with SEO and slowly move your way to more complex tools as you become versatile in this skill.
- Organic Traffic
Driving more organic traffic on your site is the prime goal of any SEO campaign. The volume of organic traffic to your site measures the actual number of visitors who search and visit your site.
You can also check out specific pages and know the hotspots in your site that attract the most visitors.
Your goal shouldn’t be just top rankings for keywords; at the end of the day, you want to achieve measurable results for those efforts, like leads, sales, and higher revenue. Common tools like Google Analytics and ahrefs can filter out the people in your site who convert by visiting your landing page versus people who visit your site from PPC.
This tells you about the effectiveness of your PPC and other paid ads campaigns and the number of people visiting your site organically.
However, as a beginner, it’s great to use tools to strategize and measure, but always know that the data exhibited by any web-based analytics platform can have discrepancies. Make sure you sync your actual revenue and spend data with the tool to get near-perfect analytic results.