In website content, keyword density (%) is determined by dividing the total number of keyword instances by the total words multiplied by 100. Ideally, you should maintain keywords density between 3 and 4%.
Text to HTMl Ratio:
In the text-to-HTML ratio, the amount of text on a webpage is compared to the amount of HTML code needed to display it. A good balance is between 25 and 70%.
In search engines, a canonical tag or “rel canonical” is used to inform search engines that a particular URL is the master copy of a webpage. Thus, the canonical tag prevents problems caused by duplicate content that appears on multiple URLs. In addition, the Meta description informs search engines which version of a webpage URL should appear in SERPs.Internal Linking:
It is a method by which one webpage of a website is linked to another webpage of the same website. The internal linking helps boost a website’s SEO, i.e., Search Engine Optimization.
Google uses structured data to generate rich snippets for a webpage’s content in their result pages.
Optimizing your URL is another essential on-page SEO element that gets noticed first. When deciding which URL to use, make sure to consider your target keywords. Always include your target keywords in your URL and separate them with hyphens.
Keep your URLs brief and concise. Avoid lengthy, vague URLs riddled with numbers. Instead, keep your URLs concise, keyword-focused, and descriptive. They should give readers a sense of what your page is about.
H1 tags, or heading one tag, are HTML tags that indicate the primary heading. H1 tags are a significant SEO ranking factor and are the most visually unique content. For example, your blog article title is usually your H1 tag. Make sure the title can describe what the content is all about. Keep it between 20 and 70 characters long; anything longer will dilute its SEO influence.
Looking at the source code of your website will help you determine whether there is only one H1 tag per page. While this won’t necessarily trigger search engine confusion, it could still negatively impact your SEO rankings.
As part of an SEO strategy, your content should contain internal and external links, as they serve as signals to Google that your website contains credible information.
Including at least two to three links in your content helps users find related content on your website; it also keeps search engine bots on your site longer, resulting in more pages being indexed. In SEO, linking to two to three authoritative and reputable sites is also helpful in boosting trust signals.
In search engine optimization, on-page SEO is only one of many components. When considering an SEO strategy, both on-page SEO elements, such as backlinks and social media bookmarking, as well as the overall layout of your website, come into play.