We believe in your business’s long-term vision with investments that bring long-term success. But many businesses and SEO agencies take the shorter route to success.
In SEO, this short route is termed as ‘Black Hat techniques’. Black Hat techniques involve using spurious methods towards achieving specific objectives, like link scraping and keyword stuffing, to make gains in search engine rankings. Though such procedures are standard and even rewarding in certain instances, the results are short-lived, and the fruits of success can only be enjoyed for so long.
Black Hat techniques can make you rank quickly, but never long enough. Ultimately, a search engine as powerful as Google might penalize your site for using such negative methods, or worse, block your site. Once a site is blacklisted, it will never rank for any page or keyword.
White Hat Techniques are way-to-go if you want your business to have a sustainable future. If you adhere to your customers’ needs and provide them value, rather than just improve your rankings, results will automatically follow, and Google will reward you in the long run.
White Hat techniques involve organically improving your rankings by following some basic SEO rules and creating content that pleases your audience.
Here is a tabular bifurcation of White Hat and Black Hat Techniques:
White Hat Techniques
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Black Hat Techniques
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Plagiarized Content
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Original and relevant content
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Keyword Stuffing
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High-quality content
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Irrelevant Backlinking
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Relevant Links
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Organic use of keywords
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We provide SEO services in Montreal with clean and ethical techniques that play by your side into the long-term future of your company.