If you want your company to have a dominant online presence, Link building can help boost brand awareness by spreading recognition amongst search engine bots and exposing your brand to a much wider audience. When done correctly, it can drive traffic to your website, bring leads and improve conversion rate. However, before knowing its importance, it is critical to know what building links mean.
What Are Links?
A link is a bridge that connects two web pages. It can link one of your website’s articles to a category, home page, or even another post on the same site. Internal links are those that connect one section of your site to another. Also, there are external links, which bind one website to another. For example, when I post a blog and submit it to a directory, I use a link to connect the blog page in the directory to a page on our website.
What Is Link Building?
Link building is the concept of actively creating certain links, or connections, that point back to pages on your own website. This can be done by writing and posting articles or blogs such as the one you are currently reading. Writing guest blog posts with one or two links back to the website is another great example of link-building. Directory submissions, blog commenting, forum participation, creating different profile pages, social bookmarking, press release submissions, and so on are all examples of link building.
How to Do Link Building?
– Link Directories
There are a multitude of link directories available these days. You can begin by presenting your website to a few of them. You can add your website to some free link directories. Nonetheless, these directories will not significantly improve the website’s page rank. If you have a decent budget, you can upload your website to some excellent directories such as Yahoo and Yelp.
– Hire Professionals
While hiring link building or SEO professionals is a common practice, many people believe it is the best way to generate high-quality links. A link builder will assist you in ranking your website on major search engines such as Google, Bing, and Yahoo. However, in order to prevent being blacklisted by search engines, you should conduct preliminary research before hiring a link builder.
– Link Baiting
Link baiting is another excellent method for generating high-quality links. This is a technique for attracting incoming links to your website. You can make your website more appealing by writing unique, original, and high-quality content. If you include what they want, more people would be interested in putting their links on your website.
Do-Follow Vs. No-Follow Links
As you link to a do-follow site, the HTML link code is a standard anchor text HTML link. In the event of a no-follow, the no-follow HTML tag will be inserted within the link, and you will not receive backlinks from this site. If you connect to a do-follow site, the search engines will recognize your link, and you will receive what is known as a backlink to your site. If you connect to a no-follow website, search engines may not recognize the link as a backlink to your website.
- If a do-follow classification is made, Google will look at the link as a backlink to your targeted page.
- If a no-follow classification is made, Google will not use it as a backlink to your target.
Why Is Link Building Important?
In order to appear in the first positions of the search engines, such as Google or Yahoo, your website has to be optimized, also known as Search Engine Optimization (SEO). SEO is broken down into 2main factors, On-Site & Off-Site Optimization, to determine the rankings of your web pages.
On-Site Optimization pertains to the factors you can control on your websites, such as text, links, keyword density, and site map. This is a critical factor as all the On-Site tweaks need to be implemented in order for your site to be search engine friendly.
Off-Site Optimization pertains to the ranking factors that you cannot control, such as all the links coming to your website, also referred to as Link building or backlinks. Backlinks are those coming to your website from online directories, Social Bookmarking, Articles & Press Releases published on a media site linking back to your website. This part of the SEO process needs to be managed on a regular basis as link building is crucial to your Optimization process.
Currently, Search Engines consider Link building to be one of the most influential portions of SEO success. Your backlink portfolio is the entire scope of websites that are currently linking to your site directly. This does not include link exchanges; Search Engines are looking for quality backlinks from relevant websites with relevant content. These sites include Social Web Pages, Directories, Blogs, and finally, one-way links.
In addition to the above backlinking, you can also receive Local Search Submissions to your backlinking portfolio. This will target your audience geographically with local phone numbers and map directions. Once you’ve optimized your website, ongoing Link building assists your site to outrank your competitors when customers are searching for your products or services.
As a business, startup, or entrepreneur, being found on the first few pages(preferably #1 spot) of search engines may be challenging, but it is 100% reachable. Smart SEO strategies, including Link Building, provide you with the latest techniques and technologies that will bring your business to where you want it to be.
If you wish your website to come up on the first positions of the search engines when a potential customer is searching for your products and/or services – Focusing on Link Building. Link building may seem tedious, but it helps you capitalize on your online endeavors. It is a process that will not only build your website but also improve your overall business strategies. Your website will rank up easily and quickly if you provide high-quality links. For comprehensive & proven Link Building Strategies contact our experts today!