Domain authority is one of the several factors that Google factors in when ranking websites. These ranking algorithms determine how websites are ranked for their targeted keywords. Sites that measure up to most of these factors, or the important ones at least, are rewarded with a spot on the first page of Google’s search results.
Domain authority is one such ranking signal, and it plays an integral part in aiding your SEO campaign.
But what is it? And how will it help in improving your organic rankings on the SERP? Let’s find out below:
What is Domain Authority?
Also known as website authority, domain authority is a metric used by Google to determine the rankability of a site. There are good domain authority and bad domain authority, with Google assigning scores for each domain authority.
A high score means better chances of ranking, and a low score means lesser probability.
Although domain authority isn’t as influential as content, backlinks, and user experience, it is still an important aspect used by SEO agencies and specialists worldwide.
Improving your domain authority means you have a higher probability of improving your rankings and making that push towards Google’s first page. But how do you optimize your website’s domain authority to improve your rankings?
In this blog, we’ll discuss how to improve your site’s ranking by improving domain authority.
How to Increase Domain Authority?
A lot of domain authority is really about how your website is configured. This includes content, page load speed, website architecture, and responsiveness across various devices. These are the basics of domain authority, and they serve as a good starting point if you’re unfamiliar with how it works.
If you’re looking for tips to increase your domain authority, follow these steps below and keep the tips in mind to improve your SEO efficiency:
Build High-Quality Backlinks
Link building is a fundamental aspect of any SEO campaign, one which allows Google and other search engines to analyze your content quality. However, you should remember only to use high-quality backlinks from niche sources.
The links that are built from authoritative and relevant sources are best for improving your domain authority. The more high-quality links you make, the better your SERP rankings get. A key point to remember when creating backlinks is that your title tag should be similar to the site you’re linking.
Blogging is a great way to acquire quality links. Blogs from trustworthy sites can be linked to your content so that your readers can digest more informative and valuable content from proper sources.
It’d be wise for you to have a link-building strategy in place. Guest posting and blogging are great ways to acquire good quality backlinks from authoritative sites. Remember that quality and consistency are key when it comes to blogging and acquiring links.
Create Valuable Content
Content drives the internet.
Creating valuable content isn’t just good for the target audience and search engines and helps you connect with authoritative sites. Such authoritative sources will only link their site with you if your content is valuable and informative.
You can create high-quality content by producing detailed articles that provide some kind of information or value to the reader. Visual content like graphics, explainer videos, infographics, etc., also helps to engage the reader and enhance your content quality.
Creating great content is by no measure an easy task and may require considerable time on your part to polish it. But in the world of SEO, content is king; all the time and effort you spend creating such content will be well rewarded.
Mobile responsiveness or friendliness refers to the creation of a simpler site that can be easily accessed on smartphones and other devices. Websites that are compatible with screen sizes and browsers are considered mobile-friendly. Mobile users have outnumbered desktop users in the past few years, so mobile-friendly websites are rewarded by Google with better rankings.
Mobile-friendly websites will also improve the chances of getting quality backlinks.
Page Load Speed
Page load speed means how quickly your web pages respond to the user’s commands. As per research, if your web page takes more than 4-5 seconds to respond, chances are that the user will leave your site and move on to your competitor.
Web pages with a quick page load speed have low bounce rates, as against pages that take a long time to load properly. Page load speed is a vital metric in SEO and has to be prioritized to improve your organic rankings.
Using PageSpeed Insights or other online tools, you can analyze your page load speed and find ways to optimize them.
Market your Content
Simply creating great content isn’t enough; you need to thoroughly promote it on proper channels to get it across to the right people. Email marketing and social media marketing campaigns are great ways to market your content to your target audience. This will also help you to acquire new customers who can read your content and make purchasing decisions.
Moreover, the more you market your content, the better chances it’ll have at acquiring backlinks.
Remove Low-Quality Backlinks
As we mentioned earlier, domain authority is a lot influenced by the quality of links you build for your site. You must have more high-quality backlinks than low-quality ones for better domain authority.
The best way to do it is to use online tools that help you identify poor backlinks hindering your domain authority score. You can manually delete them or have them disavowed via Google.
Wrapping It Up
We hope you’ve understood how essential domain authority is for your business and how to optimize it for improving your organic ranking on search results. By gaining a good domain authority rating by Google, you’ll be one step closer to reaching Google’s first result page organically. This will further help you in reaching a wider audience base and acquiring more potential leads for your business.
We hope you liked this article. For more insights and industry tips, visit our blog section and read our in-depth articles on digital marketing and SEO.
Do you want your business website to be positioned on top of Google SERP? Contact Brampton web design SEO company and start your domination of search results today.