Having an online presence for your business entails many benefits. From brand awareness to gaining conversions, a website acts as your virtual store where your business is visible to your target audience with the necessary tools to convert them into customers.

But how can it be achieved? What’s the bridge that connects brand awareness and lead generation?

The simple answer is marketing.

Growing your business online is only possible with sound marketing strategies. And the two major sources of gaining high-quality leads and brand awareness are search engine optimization (SEO) and pay-per-click (PPC) advertising.

 

Is SEO just a Marketing Gimmick for Gaining More Visibility?

 

The short answer is not. SEO boosts the quality of your web traffic by positioning your website on top of search results. Such a high rank significantly improves your chances of gaining conversion. Among many other factors, improving your website’s domain authority and user experience can put your business on top of search results.

With a sound SEO strategy, you can increase the visibility and reach of your business to tap into newer markets and target a wider customer base. With more prospects finding your business online, you can boost your conversion rates and enhance revenue.

Thus, SEO is much more than just a visibility gimmick. It’s actually the most cost-effective marketing strategy out there, which can deliver outstanding results with a superb ROI.

Let’s look into the major benefits of SEO for your business.

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How Can SEO Help Your Business Grow?

 

  • Increases Trust and Brand Awareness

SEO is an awesome marketing tool to build trust among your target audience and gain a reputation for your business. You have a competitive advantage by being visible on Google’s top page, and your target audience will likely view you as an industry leader in your niche.

 

  • Sustainable Results

SEO is the most sustainable marketing practice that delivers organic results for your business. Most of your online traffic will come from organic searches, and SEO guarantees just that.

 

  • Cost-Effective

SEO is also a cheap marketing strategy. You only need to spend on hiring an SEO specialist or agency, which is a small investment that can generate immense traffic and boost your business on top of SERPs. By consuming a fraction of your marketing budget, you can easily reach your desired business goals.

 

  • Targeted Audience

Every SEO campaign is driven by targeting your target audience’s right set of keywords. When your site reaches on top of SERPs, your business is visible to the right people and at the right time. This improves your chances of gaining better quality leads who are more likely to convert as your customers.

  • Data-Driven Strategy

With the help of analytical tools, you can gather important data about consumer behavior by finding the search terms they use to access information online. Such data can be evaluated to understand your audience better and improve your marketing tactics. Analytics will also help you in evaluating your website performance and your audience’s response to it.

SEO is Great, But What About PPC?

PPC is another marketing strategy that allows you to create engaging advertisements which are visible to your target audience across the internet. It’s a form of paid advertisement which include:

 

  • Search Advertisements;
  • Display Advertisements;
  • Video Advertisements;
  • E-commerce Advertisements; and
  • Application Advertisements.

 

PPC is an instantaneous marketing solution that can be used to reach a highly targeted audience as per their interest. Though it includes a minimum price that you need to pay every time a user clicks on your ad, it has the potential to deliver outstanding returns on your investment.

 

How Can PPC Give You A Marketing Momentum?

 

  • Pay for Clicks Only

A PPC ad’s major benefit is that you only have to pay when the user clicks on your ad. This guarantees that you only pay when your prospects visit your ad. Moreover, you can assign a budget to your ad, which will only be sure when a click is made on it. As soon as your business is exhausted, Google will stop showing your ad.

 

  • Targeted Ads

PPC is somewhat similar to SEO in terms of selecting search phrases. But you can also go on to hyper-target your prospects based on interest, age, gender, location, industry, etc. Moreover, you can go back and make changes whenever you want to.

  • Fast Results

PPC also guarantees you quick results, unlike SEO which takes months to get your website on top. If you create your ads perfectly, you can rest assured of getting a boost in your web traffic until the ad runs.

 

  • Boosts ROI

Investing your money in paid search advertising guarantees a boosted ROI with quick results. You can generate any amount of profit you desire and keep your sales funnel full by creating effective advertisements with relevant targeting filters.

 

Now that we’ve understood what each marketing tactic can do to your business individually, let’s take a look at what they bring to the table together.

How SEO and PPC Can Up Your Marketing Game?

Though both these marketing strategies can bring incremental traffic to your site, SEO guarantees sustainable and organic results, while PPC gives you instant and more refined results. Marketers use both these tactics to get the best of both worlds: growing their customer base quickly while maintaining consistency.

 

Using both simultaneously has the following benefits in store for your business:

 

  • Robust Online Presence

With the mix of SEO and PPC, you can create an outstanding customer base while holding the top position on search results. PPC ads will boost your marketing initiative, while SEO will increase trust and credibility around your brand.

 

  • Remarketing

SEO and PPC play an important role in an e-commerce site’s success and thriving. While the former keeps your online store visible to consumers and brings traffic to your site, the latter ensures that all that online traffic doesn’t go to waste.

 

With PPC, you can start a remarketing campaign and target users who visited your site but haven’t completed the desired action. You’d obviously want to rank on top in this highly competitive marketplace, but you also want a maximum number of conversions for your business.

 

  • Data Analysis

All marketing campaigns are rooted in raw data, which are then channelized by marketers to form effective ad campaigns. With SEO and PPC both, you can get a lot of information on your target audience, competitors, and the latest marketing trends in your niche.

 

By analyzing your conversion, click-through, and bounce rates, you can identify lag areas where you need to focus more to achieve the desired goals.

 

  • Understanding your Customers

Unlike PPC, SEO takes quite a lot of time to return results, even when you do it right. In order to efficiently plan your SEO keyword strategy, you can use PPC for keyword testing and ensure whether a particular search phrase will get you conversions in the long haul.

 

Targeting keywords means solving a particular problem for your buyers. Thus, with PPC and SEO, you’ll stay a step ahead in understanding what your customers want and their preferences.

 

Use SEO and PPC Together to Facilitate Business Growth

By using SEO and PPC Together, you can boost your business growth with rapid conversions while maintaining brand credibility. You can boost your profits whenever you want with PPC and enjoy a steady flow of traffic with SEO.

 

If you’re looking for an agency that can deliver you excellence in SEO and PPC, turn to us. Our marketing team can devise unique strategies to position your brand over your competitors and gain more conversions.

You may have come across the term ‘User Experience‘, or more popularly known as UX in the designing world. In terms of web designing, the word is used as a standard now to define the ease of usability by a customer. Numerous studies have shown that consumers are willing to pay more for a product or service, when there’s a better user experience for them. This gives businesses a chance to go that extra mile in satisfying their customers and standing apart from the competition. One can create a similar product or service, but you can’t replicate a great user experience.

But what is user experience exactly? And how can it be used to create a flawless design process? Read on to know more.

What is User Experience?

Have you ever wondered how similar products make you feel differently than each other? While one of them may be a delight to use, the usage of the other could be frustrating.

Thus, the feelings that a certain product invokes in the user is known as user experience. It goes beyond User Interaction, and includes all aspects of a customer’s experience with a product, including the design, interface, graphics, and physical experience.

Though the term means different things across diverse industries, it’s used in the digital world to define how a user interacts with a website or web-based product. It has become a fundamental aspect of web designing and can greatly contribute to your product’s success or failure. Here’s how UX is used in a design project:

 

UX in Design

When we talk about designing, UX includes a number of things like human-machine interaction, visual design, information architecture, interaction design, and usability. In simpler words, user experience refers to a design that improves customer satisfaction by providing them with value, utility, and pleasure when they’re interacting with a product.

But how can you create a great user experience? The answer is a multipronged approach that designers around the world use at multiple stages when designing a website. UX is used by designers at various stages of creating a product, from understanding their audience’s needs to conducting user testing to ensure that their product will truly resonate with its customers.

The elements of user experience in design can be compartmentalized into various stages, which are discussed in detail below:

User Research

The first step in any UX design, user research helps designers to tune their products as per the needs of their customers. User research is a never-ending process that aims to enhance the usability of a product and provide greater satisfaction to the end user.

But, to create a product with flawless UX, one needs to understand the needs, pain points, and challenges of the end users. User research can be done via reviews, interviews, surveys, polls, etc.

The designers then go on to create user personas and mapping, which is basically segregating your users into various types and at different phases in the purchasing journey.

Information Architecture

Information architecture is the second step in creating flawless user experiences. Once you have an understanding of your users, it’s time to organize information in a way that is easy to find and navigate by the end user. This is a particularly essential step in web design projects, where the data is collected in a way that users can go from one page per feature of a website to the other without any hassle.

Information architecture makes navigation easy and intuitive. The buyer personas discussed above play a great role in creating information architecture.

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Visual Design

Visual design refers to the aesthetics of a product, or in other words, the look and feel of a product. This includes visually pleasing features such as the colors used in a website, the layout of the pages, fonts, and other design elements that help the users to interact with your product.

In web designing, designers create wireframes and prototypes to test these visual design concepts through the lens of their customers.

Usability

Usability constitutes the ease with which a person can access the product. It refers to the degree to which any product is used by the target audience which helps them fulfill their needs and expectations.

Any product with great usability doesn’t nust include accessing information, but also the ability of the user to repeat those actions by familiarizing with the process.

Accessibility

Accessibility differs from usability, in the sense that it entails the rate at which a disabled person can use a certain product. In terms of web designing, accessibility could include voice-based interface for visually impaired individuals, or enlisting larger and more prominent fonts for the elderly.

Why is UX an Inherent Part of Designing?

UX mapping has become an inherent part of product designing due to the number of benefits they offer:

Better Product Market Fit

Ascertaining product market fit is a challenge even for a standard product. UX helps you to test prototypes with your users before you deploy them in the market.

Improved Customer Retention

With better user experience, your customers will be more satisfied with your products, thereby improving retention.

Optimized Development Phase

Once you know what features are a hit and what are not, you can proceed with the development of the product with lesser costs.

Enhanced Conversions

When your customers are able to find the information they’re looking for with ease, they’re more likely to buy from you and convert from your audience to your customer.

Greater Brand Image

When a brand invests in optimizing its products to increase user satisfaction and experience, their image naturally improves with the audience establishing the brand as more trustworthy.

User Experience is What Sets you Apart

A great user experience defines a product’s success or failure. Investing time and efforts in UX could be elaborative, but it’ll surely reap you rewards in the long haul.

And in the world of web designing, the whole point of innovating concepts is to fulfill and satisfy your customer’s needs and provide them with a flawless user experience.

Custom web development goes beyond the aesthetics of a website and focuses on the core requirement of the business. Whether you want to use your business website as a lead generation tool or want your target audience to buy/subscribe from the digital medium, a custom website will include all the features and functionalities required for you to attain those goals.

In this regard, a web developer must have an in-depth understanding of your business challenges and try to solve them by addressing each issue on its merits.

Today, almost every business has an online presence in the form of a high-performance and dynamic website. A custom web development improves your existing website’s performance by increasing the functionalities. Thus, if you’re looking for custom web development services, it’s best to go for an experienced developer who has proficiency in the latest tools and technologies that can make a difference for your business.

But, custom web development projects can be complex. So here are a few tips to keep in mind for custom web developers.

1. Simplify Navigation

Navigation is another essential element of your website. Without proper navigation, you can’t expect users to stick around.

An experienced web developer knows that custom sites require engaging designs and an enriched user experience to reduce visitor bounce rates and keep the user hooked. Internal linking of pages, CTAs, and removal of broken links are some measures you can take to simplify your site navigation.

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2. Use Unique Calls-to-action (CTA)

People access the internet to look for information and buy products and services they’re interested in. For the latter part, using simple CTAs will help your users to navigate your site freely and use its features.

As custom websites cater to the target audience’s specific needs, a clear and well-defined CTA is necessary to track conversions and increase your audience base.

3. Improve Page Speed

Page speed is a vital part of your web development project. If your web pages take a long time to load, your visitors won’t stick around for long. This also negatively impacts the user experience of your site. Research has proved that an average user would wait 4-5 seconds for a web page to load; beyond that, they’re likely to get frustrated and bounce off the site.

A web developer must ensure that page load speed doesn’t impact the site’s user experience. For a custom website, the developer must keep tabs on the page load speed of the important pages on the site. In order to check page load speed, you can use PageSpeed Insights, a tool from Google to keep your page load speed in check.

If one or more of your pages are taking too long to load, you may take measures such as compressing images, connecting sitemaps, and linking internal pages. A site with seamless navigation tends to have better page load speed.

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4. Using Template Design v/s a Custom Site

Template designs have been made popular in recent years, thanks to WordPress. But templatized sites aren’t enough to fulfill all your website goals, whereas a custom design will specifically cater to them. WordPress has allowed us to go for instant templates rather than spending time on custom designs.

All the features are tailored to fulfill your unique needs when you go for a custom design. It’s also worth noting that while small websites with limited functionalities may use template designs, the same won’t hold for big or complex sites like e-commerce. So before you start your web development project, it’s best to hire developers who are fluent with custom designs.

5. Design and Content Structure

Content and design are two elemental aspects of any website. The content is the information that’s to be digested by the user, while the design ensures that the information is placed in such a way so as to help users consume content easily.

A good site design will make your content easy to read and understand, and high-quality content will ensure that the information contained therein is relevant to the user. Your content shouldn’t just be valuable and informative but should also engage the users while fulfilling all SEO requirements. On the other hand, the design should be such that it lures the audience into reading your content but at the same time shouldn’t get their focus out of the calls-to-action and conversion tactics.

6. Incorporate SEO-Friendly Features

Making your website SEO-friendly is immensely important in a hyper-competitive world like ours. You should go for website developers who clearly understand SEO guidelines and are competent enough to include them in the site.

No matter how good your design and content are, if it’s not able to reach your audience, it’s useless. Without adhering to SEO practices, your site won’t be visible to your target audience, leaving you helpless in attaining your business goals. An SEO-friendly site includes being compatible with universal devices and platforms, such as smartphones. Additionally, SEO guidelines keep on changing continuously, so you need to stay updated on the changes and incorporate them into your site without delay.

 

7. Make it Easy-to Update

Custom websites are preferred by developers as it offers flexibility in terms of functionalities. With ever-changing industry standards and market trends, one needs to keep evolving their site to keep it current and relevant for their users.

Thus, it’s important that your web developer also keeps an eye out to make your site as flexible as possible. You should be able to carry out changes in images and texts in the future without the need for experts.

Wrapping Up

Remember that when going for a custom web development company, you should choose your development team wisely. This is because custom-built sites take time, and in the event of a mistake, it’s that much harder to go back and rectify the mistake.

We hope these tips were helpful for web developers and businesses alike. Custom websites are the call of the day, and developers must keep on improving their skills and stay up-to-date with the latest development trends.

Visit our blog section to find more useful articles, tips, and insights on digital marketing, web design, and development.

Domain authority is one of the several factors that Google factors in when ranking websites. These ranking algorithms determine how websites are ranked for their targeted keywords. Sites that measure up to most of these factors, or the important ones at least, are rewarded with a spot on the first page of Google’s search results.

Domain authority is one such ranking signal, and it plays an integral part in aiding your SEO campaign.

But what is it? And how will it help in improving your organic rankings on the SERP? Let’s find out below:

What is Domain Authority?

Also known as website authority, domain authority is a metric used by Google to determine the rankability of a site. There are good domain authority and bad domain authority, with Google assigning scores for each domain authority.

A high score means better chances of ranking, and a low score means lesser probability.

Although domain authority isn’t as influential as content, backlinks, and user experience, it is still an important aspect used by SEO agencies and specialists worldwide.

Improving your domain authority means you have a higher probability of improving your rankings and making that push towards Google’s first page. But how do you optimize your website’s domain authority to improve your rankings?

In this blog, we’ll discuss how to improve your site’s ranking by improving domain authority.

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How to Increase Domain Authority?

A lot of domain authority is really about how your website is configured. This includes content, page load speed, website architecture, and responsiveness across various devices. These are the basics of domain authority, and they serve as a good starting point if you’re unfamiliar with how it works.

If you’re looking for tips to increase your domain authority, follow these steps below and keep the tips in mind to improve your SEO efficiency:

Build High-Quality Backlinks

Link building is a fundamental aspect of any SEO campaign, one which allows Google and other search engines to analyze your content quality. However, you should remember only to use high-quality backlinks from niche sources.

The links that are built from authoritative and relevant sources are best for improving your domain authority. The more high-quality links you make, the better your SERP rankings get. A key point to remember when creating backlinks is that your title tag should be similar to the site you’re linking.

Blogging is a great way to acquire quality links. Blogs from trustworthy sites can be linked to your content so that your readers can digest more informative and valuable content from proper sources.

It’d be wise for you to have a link-building strategy in place. Guest posting and blogging are great ways to acquire good quality backlinks from authoritative sites. Remember that quality and consistency are key when it comes to blogging and acquiring links.

Create Valuable Content

Content drives the internet.

Creating valuable content isn’t just good for the target audience and search engines and helps you connect with authoritative sites. Such authoritative sources will only link their site with you if your content is valuable and informative.

You can create high-quality content by producing detailed articles that provide some kind of information or value to the reader. Visual content like graphics, explainer videos, infographics, etc., also helps to engage the reader and enhance your content quality.

Creating great content is by no measure an easy task and may require considerable time on your part to polish it. But in the world of SEO, content is king; all the time and effort you spend creating such content will be well rewarded.

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Mobile Responsiveness

Mobile responsiveness or friendliness refers to the creation of a simpler site that can be easily accessed on smartphones and other devices. Websites that are compatible with screen sizes and browsers are considered mobile-friendly. Mobile users have outnumbered desktop users in the past few years, so mobile-friendly websites are rewarded by Google with better rankings.

Mobile-friendly websites will also improve the chances of getting quality backlinks.

Page Load Speed

Page load speed means how quickly your web pages respond to the user’s commands. As per research, if your web page takes more than 4-5 seconds to respond, chances are that the user will leave your site and move on to your competitor.

Web pages with a quick page load speed have low bounce rates, as against pages that take a long time to load properly. Page load speed is a vital metric in SEO and has to be prioritized to improve your organic rankings.

Using PageSpeed Insights or other online tools, you can analyze your page load speed and find ways to optimize them.

Market your Content

Simply creating great content isn’t enough; you need to thoroughly promote it on proper channels to get it across to the right people. Email marketing and social media marketing campaigns are great ways to market your content to your target audience. This will also help you to acquire new customers who can read your content and make purchasing decisions.

Moreover, the more you market your content, the better chances it’ll have at acquiring backlinks.

Remove Low-Quality Backlinks

As we mentioned earlier, domain authority is a lot influenced by the quality of links you build for your site. You must have more high-quality backlinks than low-quality ones for better domain authority.

The best way to do it is to use online tools that help you identify poor backlinks hindering your domain authority score. You can manually delete them or have them disavowed via Google.

Wrapping It Up

We hope you’ve understood how essential domain authority is for your business and how to optimize it for improving your organic ranking on search results. By gaining a good domain authority rating by Google, you’ll be one step closer to reaching Google’s first result page organically. This will further help you in reaching a wider audience base and acquiring more potential leads for your business.

We hope you liked this article. For more insights and industry tips, visit our blog section and read our in-depth articles on digital marketing and SEO.

Do you want your business website to be positioned on top of Google SERP? Contact Brampton web design SEO company and start your domination of search results today.

Almost 4 billion people use social media platforms every day. Needless to say, that’s 4 billion prospective customers for businesses. This translates into a huge potential for marketers who can advertise their products to a wide range of target audiences at a fraction of the cost involved in traditional marketing.

Generally speaking, marketers see a handsome engagement rate on social media platforms. Social platforms such as Facebook and Instagram have powerful marketing tools that allow you to reach a wide range of people, interact with your target audience better, build brand awareness and ultimately acquire more customers.

But that isn’t always the case. You may have planned your content, set a budget and time, and chosen your demographics well, but you still don’t see the engagements you want. And hyper-posting isn’t going to help you either.

So how do you navigate around this quagmire?

Read on below to get your basics right and improve social media engagement for your brand.

Choose the Right Platform

Regardless of your content quality and marketing budget, if you’re using the same strategy on all platforms, you’ll never succeed in engaging your target audience in all of them. What works on Instagram won’t do well on LinkedIn.

 

 

But how do we choose the right platform then?

There are a few simple questions that need answering here. What is your marketing objective? Who is your target audience, and which platform are they most active on?

Your marketing objective and business model will play a vital role in choosing the right platform. A B2B company should focus on LinkedIn rather than Tik Tok. Similarly, B2C e-commerce businesses will reap better Facebook, Instagram, and Tik Tok returns.

And while it won’t harm you to promote your brand on multiple platforms for advertising, your core focus should be the ideal platforms where your target audience is most active.

You can also take a leaf out of your competitor’s notebook and see which platforms are the most active and how their content strategy differs from one platform to the other.

Engage with your Audience

Taking the initiative to engage with your audience is an indispensable strategy on social platforms, especially if you’re a start-up. Simply replying to queries on comments and messages will go a long way in establishing you as a trustworthy brand to your customers.

 

Be prompt with replies whenever somebody reaches out to you. You can also comment and share your audience’s posts to create a more personal relationship with them.

If you’re not willing to engage with your audience on social platforms, you’re just another social account among a billion others, something that’ll neither bring you more sales nor improve your brand credibility.

Create Value-Driven Content

Across all marketing platforms, content is the king! Content is the prime factor that’ll influence your target audience to pursue the call-to-action that you want them to take.

And on social media, this can be quantified in the form of engagement and impressions. So, if your content isn’t providing value to your audience, your engagement rate will always be low. And it’s never too late to alter your content strategy; out with the obsolete, in with the new.

There are various types of content you can create on social platforms like:

  1. Graphics and Images
  2. Explainer, Product, and Customer Journey Videos
  3. User-Generated Content
  4. Live Videos and Stories
  5. Blogs and Articles

Your content strategy could also include any offers, discounts, or giveaways that you can initiate to engage better with your audience.

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Keep Track of Engagements

Getting more engagements on your social posts is the crux behind social media marketing. With a good rate of engagement, better leads and conversions will automatically follow.

Engagements include likes, comments, shares, reactions, retweets, increase in followers, on-page purchases, click-throughs, etc. Keeping track of all these metrics will help you to chart your growth over time and tell you if your current strategy is working or not.

Maybe you’re getting more likes but fewer comments, in which case you might consider engaging your audience with questions, polls, opinions, etc. If you’re getting likes and comments, but your posts aren’t shared enough, you need to focus on creating share-worthy content that’s informative and accurate.

When you measure your growth over these metrics, you’ll find out if you’re falling short of your KPIs or fulfilling them.

Post with Consistency

To get continuous engagement on your posts, you must consistently post across all social platforms. Publishing content randomly will not only do any good to your engagements but also make it difficult for you to track growth.

If your Facebook marketing strategy includes posting three times a week, then that should be followed judiciously by your digital marketing team.

Similarly, it’s advisable to schedule your posts and publish them when your target audience is most active on the social platform. The analytic report will tell you when you’re getting the most engagements on your post, which means that your audience is most active in that duration.

You can make use of tools like Buffer to plan and schedule your content across multiple social platforms.

Use Paid Ads

Facebook alone is a million-dollar market when it comes to ad spending on the platform globally. This number gives you a measure of the outstanding ROI that Facebook gives back for paid ads.

Paid advertisements on social sites allow you to reach a wide customer base who are more likely to buy from your business. Not just Facebook, every social media platform has various options to place your ads, e.g., Feed, stories, marketplace, etc.

Using the best channel and placement of your ads will reap you great benefits and optimize your engagement rate.

Wrapping Up

Social media serves as a powerful marketing tool when used correctly. You can include the points mentioned above in your social marketing strategy to build a robust presence and engage with your audience effectively.

At Brampton web design SEO agency, we are experts in leveraging social media to help you establish a robust presence and acquire qualified leads for your business.

Contact us to create a winning social marketing strategy that helps your business to grow.

B2B stands for business-to-business, which essentially means transactions between two business organizations. B2B marketing refers to the sale tactics used by one commercial enterprise to sell its products or services to another commercial business. And while there are multiple ways to reach out to businesses to market your products, you need SEO to gain more visibility to reach out to your target audience.

In its essence, SEO is the combination of various tactics used to gain more visibility on search engines and, ultimately, incremental traffic. And when it comes to B2B marketing, SEO is the best way to generate and nurture quality leads with sustainable, long-term results.

In this blog post, we’ll discuss how a B2B business can reach out to its target audience using SEO.

How Does B2B SEO Differ from B2C SEO?

Although B2B and B2C are vastly different in terms of business model, target audience, and marketing techniques, they don’t quite differ from each other when it comes to SEO. Google doesn’t evaluate what kind of business or website to rank against a specific search phrase; it simply follows the content quality, authoritativeness of the source, and user experience to rank sites on its SERP.

So, B2B and B2C SEO follow the same route, as Google’s algorithm is standard for both kinds of businesses. Here is a comparison table between B2B and B2C SEO:

 

B2B SEOB2C SEO
Keyword TargetingTargets low-volume keywordsTargets high-volume keywords
Preferred Marketing ChannelPrimarily uses content marketingFocus on social media marketing
Cost-Per-Click

 

Keywords have high Cost-per-clickKeywords have low cost-per-click
Marketing GoalConversion-oriented marketing tactics are appliedBrand awareness and higher reach are the prime focus

 

Content TypeNeeds to be compellingNeeds to be engaging

 

SEO For B2B Businesses

SEO for B2B differs in certain fine aspects from that of B2C. The end goal of every SEO campaign is conversions, and with B2B, you’re marketing your content to decision-makers.

Your target audience is likely an entrepreneur like yourself, and the kind of content and marketing techniques you use to target them will differ from when you’re reaching out to the end consumer. Having said that, here are some basic SEO guidelines for targeting B2B companies:

  • Understand the Buyer Persona

With B2B, your buyers are another business, so it’s important to understand their challenges and needs before you start with any kind of marketing campaign. Understanding how your buyers think, act, buy, and search for products and services related to your niche will help you create targeted content designed to convert them. The buyer persona analysis is also required for what SEO experts call ‘search intent’ or ‘user intent.’

Search or user intent refers to the specific query searched by a user and why they did so. What exactly are they looking for?

Google recently updated its guidelines to reward content that satisfies this user intent. In other words, you’ll be rewarded for creating content that contains relevant information that the user is looking for.

Customer interviews, surveys, and online analytical tools can help you gauge their online behavior and the driving factor behind their purchases. Knowing your buyer better will also help you to create content and marketing strategies for all stages of the sales funnel.

  • Focus on Attaining your Marketing Goals

Every business has different goals for marketing its products. Some may want higher brand awareness, while others look to increase their sales and profitability with digital marketing mediums. For a B2B business, the end goal could be converting leads to repeat buyers, compelling them to download your content, or simply obtaining their information for email or other marketing campaigns.

Whatever your end marketing objectives are, devise your SEO campaign accordingly, with relevant landing pages, clear-cut calls to action, and content that influences your prospects to undertake the desired action.

  • Keep in Mind the Product Life-Cycle

Every product has a life cycle; its introduction, growth, maturity, and decline. The life cycle of any product heavily depends on the industry, and most products fail due to the heavy cost required for introducing them, which outweighs sales during this initial stage. And by the time the product attains maturity, sales start to decline, and profit margins diminish rapidly. Needless to say, whatever your B2B offering is, it too has a life cycle.

By knowing the stage of your product, you can create content accordingly and market the product to buyers that are best suited for the stage. An example would be how SaaS providers target the ‘early adopters’ during a product’s introduction stage.

  • Targeting the Right Keywords

Targeting keywords for B2B SEO is a little more complex than B2C SEO. Because your prime target audience is decision-makers, you’ll need to factor in their search intent if you want to gain any ground with your SEO strategy.

In B2B SEO, the keywords you’d generally target will consist of low-volume searches, as only a specific group of businesses would be searching for them online. Thus, if your keyword selection doesn’t align with the user’s search intent, it’s quite likely that you’ll see no improvement in organic rankings for those phrases.

  • Link Building

Link building is perhaps the most complex yet vital part of your SEO strategy. Be it B2B or B2C, Google looks at qualitative and relevant backlinks as a major ranking criterion on its SERP. However, it should be remembered that low-quality and/or irrelevant links will do you no good. Only include links from high-quality and relevant sources, like industry leaders related to your own niche.

The best way to acquire links for your content is through networking, reaching out to niche-related content creators, and publishing data-rich content that makes readers use them in their content.

SEO Success is Important for B2B

SEO requires a holistic plan of action that looks at all aspects of marketing and technicalities to deliver success. SEO offers great benefits to every kind of business nowadays, not just B2B. Only when your visitors have a great experience on your site and engage with your content will they convert into your customers.

SEO isn’t just required when you’ve decided to sell; it’s also a great tool to build a brand from scratch with a long-term vision that intends to fulfill your end marketing objective. And this is exactly what it does for a B2B.

Contact Brampton SEO specialists today for a detailed consultation session if you want more information on how SEO can help your B2B business grow.

As a start-up or a small business, attracting and gaining new customers is your holy grail. Without a consistent flow of prospects in your sales funnel, survival would be your business’s prime area of focus rather than growth.

Having an online presence for your brand is extremely important, regardless of whether you’re a start-up or an established business. Whether you’re a small business, a mid-size firm, or a large corporation, it’s necessary. More than half of your consumers will learn about your business online and evaluate your digital presence before making a purchasing decision.

As a small business entrepreneur, if you’re looking to generate greater ROI or increase brand awareness, digital marketing is what you need. Not only does digital marketing help you to promote your products and services, but they’re also critical to streamlining online assets, which determine the success of your business. Therefore, the impact of digital marketing on small businesses cannot be overemphasized in such a vast and competitive marketplace.

If you’re a small business owner with little or no experience in digital marketing, this article will help you to understand which campaigns you should undertake and how to create a winning digital strategy for promoting your brand and its products and services.

Marketing Tips for Small Business

Digital marketing campaigns are meant to enhance your brand visibility and awareness online and build a strategy that attracts leads into your pipeline and converts them into sales. Digital marketing is beneficial because small businesses face budgetary constraints in their promotional campaigns.

Digital channels allow them to scale up their marketing efforts without stretching their resources. It also becomes necessary at a point when you’re looking to grow your business across different frontiers.

Here are some of the tips which will tell you how to set up digital marketing campaigns for small businesses:

  • Define Your Goals

Marketing campaigns only work when you have well-defined goals that you want to achieve through these campaigns. With set objectives, you can devise a strategy, identifying the best platforms to run ads on, how much budget to allocate towards your marketing campaigns, and the demographics to target.

Identifying goals for your business and pursuing them is important to align your marketing and sales team with the overall objective and work towards it. So if your business goal is to generate a certain amount of revenue in the current financial year, your strategy should be to run lead generation campaigns on search engines and social media platforms to get more leads, conversions, and revenue for your business.

  • Target New Audience

In the long-term, your marketing strategy should be to target customers in diverse demographics like location, age, buying behavior, etc., to acquire a new customer base consistently for your business. Even if you’re a small local business, eventually, you’ll have to scale up to grow your business.

Alternatively, you can also tweak your products and services to target a new group of audience in your location. Identify your website’s functionalities that can be used for a different purpose and target people accordingly.

A good example of the latter would be how OYO started partnering with hotels in the US, beyond their standard franchise model to expand and penetrate deeper in the hospitality market.

  • Focus on the Right Digital Channels for Your Business

Marketing techniques aren’t written in stone, and you need to diversify your strategy to maximize your business results. When you diversify your marketing strategy, you can reach out to new customers and find unique ways to target your existing buyers.

When we talk about diversifying marketing mediums, we mean that you should leverage multiple platforms that are suitable for specific advertising activities. If your goal is to get leads, SEO experts would suggest simultaneous execution of SEO and PPC campaigns to generate high-quality leads. For product launches, you should leverage social media platforms and content marketing and create additional landing pages for paid search advertisements to spread the word about them effectively.

Also, as you keep adopting digital channels for marketing purposes, consider the various online automation tools that’ll make your job easier to manage multiple cross-platform campaigns.

  • Optimize your Content Strategy

Content is key to digital marketing, regardless of where and how you promote your business. From giving a direction to your designs to helping your site rank on search engines, content drives the internet and is vital to convey the marketing message to your audience.

It’s equally important to guide your target audience through their buying journey. Your content should be created in various formats, including text, video, images, etc., to attract prospects to your site, help them navigate the relevant pages in your site, engage and compel them to take a specific action or buy from you.

Thus, create content in such a way across digital channels like social media platforms, your website, landing pages, local listings, etc., to keep prospects informed throughout their journey with your brand.

  • Hire Digital Marketing Experts

Approaching digital marketing professionals to market your business for you is often the best way to promote your business. You can focus on your business operations while trusting the experts to run effective promotional campaigns online using their experience and expertise.

Another benefit of outsourcing your content to a digital agency is that you get to benefit from their expertise and knowledge as they stay updated regarding the latest trends, tools, and market insights.

Scale Up with our Digital Marketing Services For Small Businesses

Following these marketing tips for small businesses will help you to expand and grow using digital channels and finding new prospects consistently. Going through this blog, we hope that you’ve gained some insight into how to harness the power of digital marketing to reach out to untapped markets and audiences.

If you’re looking for a robust digital strategy to maximize your revenue and growth, Brampton Web Design agency can help. We’ve served numerous B2B as well as B2C businesses with our digital proficiency, know-how and data-driven strategies. We’re a full service digital agency capable of building a sound online presence for your brand. Our approach to every client is unique with tailored strategies that work best for them.

Reach the pinnacle of marketing success with Brampton Web Design agency by connecting with one of our specialists and kick-off project discussions.

Understanding your target audience is fundamental to your SEO campaigns. Without understanding who your target audience is, your SEO campaigns will go directionless and will certainly not yield the desired results.

As a marketer or an SEO professional, you should define your target audience: what problem do they face, and how are they looking to solve it? It also seeks to answer where they’re most likely to hang out to get their answers or solutions.

The answers to these questions above helps you to create content for your marketing initiatives, which appeals to and engages your target audience based on the information above.

But first, let’s get down to the basics: what is a target audience? Simply put, your target audience is the group of people you want to attract to your business via online and offline mediums. When it comes to SEO, the target audience refers to the prospects and current customers searching for businesses like yours on search engines.

There are quite a few variables that define your target audience. They’re:

  • Gender
  • Age
  • Sex
  • Location
  • Purchasing Power
  • Buying Behavior
  • Education

Why Do You Need to Define Your Target Audience?

Marketing involves sending the right message to the right people and at the right time. And to know which people you want to target, how you would target them and where all depend on who your target audience is. You can’t craft a marketing message that appeals to people without knowing who they are and what they want.

How to Define Your Target Audience for SEO?

Defining your target audience will help you to:

  • Research for relevant keywords to optimize.
  • Attract traffic to your website
  • Create relevant and compelling content for your users to engage them.
  • Maximize conversions for your business.

How To Define Your Target Audience?

The first thing that may come to your mind is, why not target everyone? The short answer is it’s never going to work.

Your marketing appeal isn’t going to work on everyone. It has to be focused and narrow to get the maximum number of conversions possible. A generic message projected to thousands without personalization won’t bring you any SEO success whatsoever.

So here are a few tips that will help you to identify and define your target audience for SEO:

  • Know Current Customers

Knowing your current customer’s buyer personas is the first step to understanding who your target audience is. Now you can do this in a number of ways.

Your sales team is well-versed with details of your existing customers. At the very least, they have information on the most targeted demographics and conversion rates. Another way would be to analyze the data from your CRM, which will also tell you about the kind of people buying from your business.

With the information you’ve gathered from these sources, you can determine the ideal buyer persona for your business and the keywords you need to target to attract and nurture them.

You can also keep an eye out for your current website visitors using Google analytics. The tool will tell about your website visitor’s demographics, geo-location, interests, etc.

  • Keyword Research

Searching for the best keywords in your niche to target helps you to tailor content that’s performing well in SERPs. And when we talk about the ‘best’ keywords, we mean search phrases with low competition but high search volumes.

It’s important that you target different kinds of keywords to get the best possible result on your SEO strategy. For example, your focus keywords will help prospects find your business online, while long-tail keywords will make your content and blogs more visible to interested searchers.

Using both kinds of keywords in your business website will lure more traffic to your site while giving you an understanding of your target audience.

Keywords aren’t just essential in your main body of content, but also to write meta descriptions and page titles that get noticed and improve your website rankings.

  • Analyze Competitor’s Strategy

If you’re a start-up or the entrepreneur of a small business, looking at your competitor will often reveal a lot about your target audience.

To make your job easier, online tools like SEMRush help you analyze competitors’ strategies and campaigns, including their target audience. Simply enter your domain name in the SEMRush search bar, and you’ll get a list of the top competitors of your site, their top-performing keywords, and web pages.

Such a comprehensive list of how the major players in your niche are performing is immensely useful to understand the ideal keywords and which page they rank against. This data will tell you what kind of audience is approaching businesses like yours and what content to feed them to get them through your sales pipeline.

  • Communicate with Customers

Getting in touch with your prospects is a direct, no-nonsense approach to know your target audience better. A simple follow-up by your sales or marketing team will reveal how your target audience makes purchasing decisions and what influences them.

As you communicate with more and more prospects, you’ll get a clear picture of the kind of people who are most likely to buy from your business and how to compel them further.

You can also leverage social channels to drive engagement with your prospects, invite traffic to your site and understand what ticks them and what puts them off.

Conclusion

Knowing who your potential customers are is the basis of any marketing campaign. Without it, your advertisements won’t come to any fruition. On the other hand, having a clear grasp of who you’re targeting your marketing campaigns on will help in improving organic rankings of your landing pages, increase traffic to your site and also provide value to your customers.

With customer satisfaction, your business will ultimately generate more sales with an enhanced brand image.

Are you looking for a digital partner who can take your business to the next level of growth? Contact Brampton Web Design to know more about how your organization can greatly benefit from our custom-made online strategies designed as per your specific needs.

Google’s search algorithm had constantly changed since its first Florida updates back in 2003. All-in-all, the search engine has over 200 ranking criteria on which it decides your website rankings. And regardless of how experienced and big, your SEO agency is, it’s near impossible to optimize for all of those SEO elements.

Ask any marketer, content creator, or SEO specialist, and they’ll tell you that there are some basic elements that need optimization; the rest will follow. And in a practical sense, that’s true.

High-quality content and backlinks, along with a positive user experience, are considered as the three vital factors for SEO success.

Why Do You Need to Follow Google’s Ever-Changing Ranking Algorithms?

As Google constantly updates its search engine algorithms, every brand, marketer, and content creator needs to adapt their SEO strategy to stay ahead of their competitors online. Following the search ranking signals are vital to keep your SEO campaigns alive and ensure the online visibility of your business.

As a marketer, adapting to Google’s algorithm changes helps you to gain:

● More Visibility

● Higher Organic Traffic

● More Leads and Conversions

● Brand Awareness

● Business Growth

In the early days of SEO, the emphasis was on quantity over quality. SEO experts included high volumes of keywords and backlinks with little to no regard for their relevance. But things have changed since, as the powerful search engine is constantly altering its algorithms in its single quest of providing users with the most relevant information for their query.

This blog will discuss the most important ranking factors that you should focus on in 2022 for ranking your content on the SERP.

Top SEO Ranking Factors

You can always start a paid search ad campaign and generate huge volumes of leads for your business, but that’s not a long-term fix. To achieve success and high visibility in the long haul, you have to work towards improving your organic rankings by optimizing the key factors that Google considers.

Let’s take a look at them:

  • Core Web Vitals

The latest and most significant addition to Google’s algorithms, core web vitals, is an indication of the user experience that visitors have on your website. These core web vitals consist of 3 basic elements that determine the user experience of a web page.

Core Web Vitals consist of 3 main elements:

● Largest Contentful Paint (LCP)

● First Input Delay (FID)

● Cumulative Layout Shift (CLS)

Optimizing for core web vitals is essential not just for ranking your site but also for online reputation management and getting your eCommerce site to rank higher on SERPs.

  • On-Page Optimization

On-page optimization refers to improving the aspects in your web page that’ll positively impact site rankings. These on-page optimization factors are vital for SEO success and help attract and retain visitors to your site.

A major part of your on-page optimization includes updating the meta titles and descriptions of every web page. A well-written and organized meta description helps users and search engines to understand your content. This, in turn, helps in indexing your site on SERP.

  • Search Intent Optimization

Google has been advocating for high-quality content as a major driver behind SEO success. For years it was about keyword placement and non-plagiarized content, but with the introduction of ‘search intent,’ Google has transformed the way it ranks content.

With the introduction of E-A-T principles, which stand for Expertise, Authoritativeness, and Trustworthiness, the search engine now looks at how your content fulfills the searcher’s query. Search intent means the reason driving the user to search for a specific query.

As a brand, accurate and trustworthy content is what you should aim for to satisfy Google’s ‘search intent’ guidelines.

So rather than just stuffing many keywords, the content that caters to the specific user intent with valuable information will be ranked higher in the SERP.

  • Mobile Responsiveness

The volume of mobile searches has already exceeded searches by any other device and is projected to exceed 7 billion searches by 2025. Mobile search optimization is crucial for SEO because Google itself announced in 2019 that it would prioritize mobile searches over searches through any other device.

Mobile responsiveness of your site ensures that it easily adjusts to the screen size of mobile devices with all visual elements displayed. Mobile-friendly web design has a direct correlation with a seamless user experience and low bounce rates.

If your website is not fully responsive to mobile devices, you should hire a web designer or ask your SEO agency to mend the issues inhibiting mobile-friendliness.

  • Backlinking

After content and user experience, your SEO strategy should include building high-quality links to your site. But be wary, as generating hundreds of poor-quality links will do no good to your SEO performance. These inbound links should come from a domain with high authority and be relevant to your niche.

If you have spammy or unnatural links to your site, Google recommends you to disavow those links so that they don’t affect your organic rankings.

Backlinking sits at the apex of your off-page optimization strategy. With quality links pointing to your site, it will automatically be indexed and ranked by search engine crawlers favorably in SERP.

  • Featured Snippets

Featured snippets are the short excerpts that appear on top of Google SERP. These snippets occupy what we call  ‘position zero’ with the rest of the results placed below it.

Google extracts relevant content from a website source and displays it to the searcher in a concise format as featured snippets.

Does the question now arise how to have your content positioned in the featured snippets? The answer is simple: creating high-quality content with clear and accurate information that satisfies the user’s queries.

Having your content positioned in the featured snippets section has multiple benefits, including hyper-visibility, increased traffic, and brand reputation.

Make Your SEO Campaigns a Flying Success

These are some of the most crucial aspects of SEO in 2022 and should be focussed on for improving your search rankings.

Obviously, there are many different approaches you can take here to get improved rankings, such as optimizing your content to be displayed in the SERP features and tools. Doing so will improve your visibility and organic traffic. Also, many marketers will advise you to combine your organic SEO strategy with periodic PPC advertising to maximize results.

Brampton Web Design is a top digital agency for creating stunning websites and ensuring that they experience online success. Get in touch with us today to know more about how we can drive value to your business.

The US census bureau estimated an upwards of $870 billion in e-commerce sales in 2021, a 14.2% increase than 2020 in the country.

The internet is driving more and more people to shop online, which means a lucrative opportunity for e-commerce brands to put their businesses together and tap into the massive potential of online sales. With the proper marketing tactic, e-commerce ventures can get more visibility online and drive up their sales.

And there’s only one way to gain higher visibility on Google; to rank highly on SERPs or search engine result pages. SERPs consist of various features like snippets, people also ask, local map packs, etc. Needless to say, your business has plenty of opportunities to feature in the SERP tools and gain high visibility and search engine traffic.

In this article, we’ll discuss how to gain hyper-visibility online and surplus traffic to your e-commerce site.

Why Is It Important To Rank Your E-commerce Business on SERPs?

With a high e-commerce website ranking,  you can get heightened visibility, which increases inbound traffic to your site. This increase in traffic results in more leads and conversions for your business.

Moreover, conducting SEO to position your e-commerce firms top of SERPs also ensures higher visibility and accords more trust in your business. E-commerce SEO reduces the need for paid search advertising on Google and enhances your organic rankings, which have a better impact in the long term.

But there are several other advantages as well. For one, with a high ranking, you can be sure that you’re beating your competitors for visibility, as more people are finding your business online over them.

So if you have an e-commerce business and looking for higher conversions and sales, investing in SEO could be the right solution for you. Even if you’re not ranking among the top pages currently, you’ll get many opportunities with SEO, given how feature-rich Google’s SERP is.

Tips to Rank Your E-Commerce Website on SERPs

Even a well-devised SEO strategy can take time to bring back results for your business, but it’s important nonetheless that you start now. Here are a few ways in which you can increase your e-commerce website rankings:

  • Keyword Research

Keywords are at the heart of any SEO campaign, and you need a mix of focus keywords, related keywords, and long-tail keywords in order to succeed with higher rankings.

But here’s the deal: you’ve been focusing on keywords and incorporating them in your site, but any result from those keywords remains elusive. Why so?

That’s because you may not be targeting the right keywords for the job. Your keyword strategy should include keywords that have a high volume of monthly searches but have low competition. This means that an increased number of your target audience are searching for the keyword, but the phrase isn’t being targeted by your competitors. This opens up a glorious opportunity to be visible in front of your prospects and beat your competitors to it.

If you’re unsure about the right keywords, there are various online tools, such as ahrefs, SEMrush, Moz, etc., that can help you find the right keywords to target for your niche.

  • Optimize Product Pages

Product pages in your eCommerce site should have a flawless user experience, as it’s the first part of your site that visitors will land on. So your prime focus should be on optimizing the landing pages on your site.

In order to optimize your product pages, you need to focus on getting some design elements right on your site. This includes an appealing yet clean layout with a proper presentation of products and categories. It should also have clear CTAs and seamless navigation for the user to find the correct information quickly. You should also invite reviews, ratings, and testimonials on your products to further influence the buying decision of your target audience.

Optimizing the product page is all about offering a high experience to users who are browsing products on your site. You want your products to appeal to them in a certain way, but you don’t want to burden them with too much information on your landing pages.

  • Improve Page Load Speed

Ecommerce product pages have lots of information, from product images and videos to their descriptions and other related information. All of this information could make your site page slower in responding to user commands, which could spell disaster for your e-commerce business.

Ideally, your page should load with all the visual elements within 4 seconds. Any longer than that and your users are likely to leave your site. But beyond a high bounce rate, if your page is taking too long to load, it’s expected to have a detrimental effect on conversions for your business. Page load speed is also one of Google’s core web vitals, meaning it impacts your SERP rankings.

You can test your product page’s load speed via online tools like Google PageSpeed Insights, which tells you how your individual pages are performing and the areas of improvement.

There are a number of things you can do to reduce the page load speed, like limiting images on your web page or compressing them using image editing tools like Illustrator and Photoshop. You can also consider improving your site architecture and navigation to enhance the user experience of your site.

Lastly, if you have video content on your site, try and compress or optimize them, along with removing excessive plugins and unnecessary codes.

  • Increase Mobile Responsiveness

More than half of e-commerce purchases are made via smartphones, with sales exceeding $350 billion in 2021 alone. And this number is expected to double by 2025, to a staggering $728 billion.

Mobile devices are all the rage when it comes to online search. More than half of global searches are made via mobile devices, and this number is only expected to grow in the next few years.

Search engines also prefer the mobile version of a site when indexing and ranking web pages due to such a high number of mobile searchers. Therefore, it’s imperative to optimize your site for mobile viewing to enhance user experience and generate sales.

To make your site mobile-friendly, ensure the readability of your page’s contents with contrast colors while testing your site on various browsers and devices. You can also offer mobile-specific features like barcodes and a smartphone-optimized URL. If your images are too large for mobile viewing and affect your load speed, compress them on low bandwidths to reduce the page load time.

  • Analyze Competitors

Your top-performing competitors are a great yardstick to measure what is a hit and what’s not in your e-commerce SEO strategy. By analyzing your competitors, you can know their strategy, the keywords they use, and the various optimization techniques they’ve incorporated into their site.

Other areas where you can look into their strategy are the linking opportunities, keywords, areas where you both differ, and what makes their strategy effective.

Competitor analysis can reveal a lot more to you about how your competitors are performing in your niche. It’s a great starting point when you’ve just established an e-commerce business, but as you move on, you should incorporate your own strategy based on your observations and experiences.

Best E-Commerce SEO Services in Brampton

Knowing how to improve your e-commerce website rankings is essential for higher revenues and the growth of your e-commerce business. In the absence of high visibility on SERP, you’ll most likely fail to reach out to your target audience.

Follow these 5 basic essentials to improve your e-commerce website rankings and generate more leads and conversions for your e-commerce business.