What Is A Local Business Listing? (& How To Increase Traffic)

For businesses that rely on daily footfall, local SEO remains pivotal. From the baker you purchase your bread from to that joint that serves you breakfast, every local business needs recognition in their area to attract more customers. And the essence of local SEO lies in having your business profile across major online directories.

Around 2004, Google started improving its search algorithms for queries with geographical content. What started then as a means to provide helpful information to users for businesses nearby has now progressed into a critical element of SEO. Indeed, local SEO has turned out to be a boon for franchise-based and other local businesses who want to gain footfall in their physical store or get higher visibility among their local audiences.

As the search landscape keeps getting complex, it’s becoming more difficult by the day for businesses to get noticed online, especially local enterprises that are confined to a geographical area.

This is where local business listings come in to save the day!

 

What are Local Business Listings?

Local business listings are online directories that contain all business information in a particular area or industry. These details include address, contact details, hours of operation, and more. Almost all major platforms, like Google, Yelp, etc., offer these listings free of cost. And it’s absolutely pivotal that you add all the necessary information or claim your business on these listings.

Local listings not only provide information to users but also improves the discoverability of your business online. If your business information is properly updated with relevant photos on such listings, it’ll garner more credibility and authority in the eyes of your customers. In addition, it’s beyond doubt that users rely on local business listings to make purchasing decisions. So make sure that all information is accurate on all your online listings. This is one of the reasons to keep them updated all the time.

 

Types of Online Directories

The next question that arises is: which local business listings should you target?

There are various online directories that allow you to submit your business information for free. While there are many location and industry-specific listings out there, you don’t have to promote your business in all of them at once. The idea is to start with common directories like Google My Business and Apple Maps and then work your way toward more niche listings.

The top free directories for promoting your business are:

  • Google My Business
  • Facebook
  • Apple Maps
  • Bing
  • Help
  • HubSpot
  • Instagram for Business

 

Why Should Your Business be Listed on Local Business Directories?

Here’s a better way to put this question: why shouldn’t your business be listed on local directories?

Local business listings give your customers an insight into your business, acting like a virtual storefront. They offer a platform where local businesses can showcase their products, services, and contact details.

Local business listings are essential lead-generation tools, helping customers find products and services near them. For local entrepreneurs, this provides an additional online channel for marketing their products and services. Moreover, updating all data on these listings also lends credibility and authority to your business.

Last but not least, local business listings directly impact SEO ranking. Google and other search engine bots ascertain the legitimacy of a business by scanning local directories.

 

Benefits of Local Business Listings

  • Increased Online Presence

Local search listings are just like your online store. They make it easy for your customers to find your business and get more information. By listing your business on major directories, you holistically increase your online presence and make it visible to customers searching for products and services like yours.

  • Enhanced Credibility

Local businesses lend credibility to a business, as all details regarding your products and services, address, phone number, photos, and videos are available. You can introduce and reinforce brand credibility, foster brand recognition, and earn the trust of your target audience.

  • Improved Rankings

Finally, local business listings also help to improve your overall rankings. Search engines scan local listings to ascertain whether a business is genuine or not. With an optimized listing profile, you can enjoy top rankings for local queries that attract more traffic to your site.

 

How Local Business Listings Improve Traffic and Conversions?

An optimized business listing profile has immense benefits for your lead-generation campaigns. When your customers find your business in these directories, they’re more likely to buy from it. Your listing will also include a link to your official website, which means you can drive highly targeted traffic from these local channels.

With an improved flow of traffic, you can capitalize on lead generation and customer acquisition campaigns and employ strategies that convert people already interested in your business.

 

Here are some major benefits of local business listings:

  • Drive More Traffic

A robust presence across popular listings fetches more traffic to your website. Whenever users find your business on such directories, they’re likely to click on your website and explore more. Thus more opportunities open up for you to convert them using engaging content and compelling calls to action.

  • Enhanced Conversions

Local listings provide your customers with accurate and detailed business information that encourages them to make informed decisions. As the users are already looking to purchase or access information related to your niche, you can take measures to convert prospects with high intent who are more likely to become loyal customers.

 

How to Setup up your Local Business Listing Profile

To get the best out of local listings, take the following steps to get started:

 

  • Create a Profile

The most popular local business listing is Google My Business (GMB). Creating your profile on GMB is pretty simple; just fill in correct and accurate information about your business. Make sure that your company and product descriptions are compelling enough to showcase your USPs properly.

  • Updated NAP Information

NAP stands for business name, address, and phone number. You must ensure consistency across all listing platforms. This means that any change in your NAP should be updated across all the directories where your business is listed.

  • Encourage Reviews

Encouraging your customers to leave reviews is necessary for every business that wants to thrive in the long term. Positive reviews have an immense impact on the decision-making process of other users. Respond to every review left by your customers: it tells them that you care for them and are ready to respond to any issue.

  • Add Schema Markups

Schema markups are a ranking factor for websites. Schema markups are structured data on the server that helps search engine bots to understand your business better. Adding structured data to your website’s backend will boost overall SEO performance.

  • Include Keywords

Search for niche-relevant keywords for your industry and sprinkle them across your website’s content and local listing profile. Don’t go stuffing keywords – use them wisely so that your content makes sense to your customers.

 

Choose the Right Directory for Local Business Listing

It’s worth noting that just because there are dozens of listing services out there, it doesn’t mean you start targeting all of them. Directories differ as well – some are location specific, while others are niche specific.

Choose the platform that’s closely related to your industry and where your target audience is most active. That aside, you should create a profile on common directories like GMB, Bing, and Yelp.

Remember that industry and location-specific directories can significantly boost high-intent traffic to your website. Select the best platform that offers steady traffic to your website and boosts sales.

 

In Conclusion

Local business listings are a vital cog in the machine when it comes to local SEO. An optimized and consistent presence on such listings can improve your organic rankings, site traffic, conversions, and footfall at your brick-and-mortar store.

Don’t ignore the immense possibilities that local business listings open up for your business. It can well be the bridge between today and your future business goals.

8 Reasons Why Google My Business is Essential in 2023

We’re in 2023, and the space of digital marketing is getting smarter and cheekier by the day. Today more than ever, startups and small businesses must focus on a dynamic strategy to stand apart from the herd. For businesses that cater to a particular geographical area and rely on walk-ins for store sales, Google My Business is the tool they should be focusing on.

What is Google My Business?

Google My Business is a tool that allows businesses to create a profile on Google Maps. Whenever you search for a product or service in a particular area, you must have seen a list of business icons appearing on Google Maps in the search results. Each of these icons represent a specific Google My Business profile, which contains information pertaining to the business, like products and services, operating hours, contact details, address, reviews, and more.

Now that you understand what Google My Business is, it’s time to look at why it’s essential for your business.

1.Google My Business Profile Appears in Search Results

Every digital marketing strategy aims for one thing at its core: gaining more visibility. Everyone, everywhere, relies on Google to search for accessing any information online. When the user enters a query with a particular location, Google My Business profiles appear in the search results, alongside Google ads and organic search results. This means that you must create a Google My Business profile for your business in order to appear in the organic results. Being on the first page of search results will have a massive impact on your business which needs no further explanation.

2.Helps in Customer Engagement

One of the most tricky aspects of marketing is how a business engages with its customers. Google My Business helps you to accomplish just that, with super efficiency. What’s more, is that you can do this in multiple ways:

  • Messages: The Google My Business app contains a message function recently updated by Google that allows businesses to communicate directly with customers in real time.
  • Responding to Reviews: A one-on-one line of communication is also established when the customer leaves a review, and the business responds to it. Reviews also act as a tool for companies to understand their customer’s overall experience.

3.It’s an Excellent Tool for Increasing Organic Leads

Every business relies on a steady flow of traffic to its website for more conversion opportunities. Google My Business profile is an ingenious asset in this regard. It gives your potential customers direct access to CTA (calls-to-action) buttons like bookings, phone numbers, inquiries, etc. They can do so without having to visit your website.

This serves as a boon for small and medium-sized businesses, as customers get direct access to products or services while they don’t have to rely solely on inbound tactics to generate leads.

4.Provides all Relevant Information to Customers

Are you in the process of overhauling your business? Will your operating hours’ change during the holiday season? Are you temporarily shut for some reason and will reopen soon? All this information, and much more, can be updated on your Google My Business profile. Thus, your customers get all the real-time information they need to search, find, and buy from your business.

5.Builds Trust Among Customers

Your customers won’t simply purchase a product as soon as they see it without any knowledge of your business.. But when you appear on Google My Business, it naturally builds credibility among your customers.

Apart from that, more than 90% of users read reviews before making up their minds about purchasing a product. If your reviews are naturally positive, you’re likely to enjoy consistent leads through your Google My Business profile.

The guidelines for approving a Google My Business profile are becoming more and more complex today. So simply having a profile and providing the correct information to your customers goes a long way in winning their trust. Naturally, your customers are more likely to buy from you when you have their trust and confidence.

 

6.It’s a Free Resource

One of the significant advantages of Google My Business is that it’s absolutely free to set up a profile. It’s also a swift process where you simply need to fulfill a few basic formalities, none of which would cost you a single dime. Creating your profile on this powerful tool has absolutely nothing to lose. And with so many distinct advantages that the tool offers, the only way is up.

 

7.Your Competitors are Using it.

It’s been 9 years since Google My Business launched in 2014. The tool is so pervasive right now that almost everyone uses it, especially local and national businesses, and that includes your competitors. You must set up a profile on Google My Business to keep up with the competition. Not leveraging the vast potential of Google My Business is a disservice to your business.

 

8.Provides Valuable Insights

Every business sustains itself by understanding what its customers want and how they make their purchases. Insights such as these are of immense importance to every business. With a Google My Business profile, you can understand how customers are interacting with your business, from the number of views to the number of clicks and the number of people who have fulfilled a call-to-action (say, called your business) directly from the search results. It also tells you how many people have visited your website from your Google My Business profile.

All of this data combined can be used to make informed decisions for a sound digital marketing strategy.

 

To Sum it Up

In a nutshell, if you’re still not on Google My Business, you’re letting go of a goldmine of opportunities. A well-setup Google My Business profile increases your visibility, aids in local SEO, and creates a direct engagement path with your customers.

 

So, if you haven’t created a profile yet, the time to act is now.

Brampton Web Design

What are Breadcrumbs in Web Design?

You immediately start looking for recognizable signs if you’ve ever been lost somewhere. That could be a signpost, a grocery mart, a gas station, or anything else. It could be an object or a location entirely.

The same logic applies to large websites, where users may find themselves lost. That is why web designers leave ‘breadcrumbs,’ or clues for the user to find the relevant information and navigate to the web page that contains the information. Thus, breadcrumbs in web design are nothing but the relationship between the user’s current page and a higher page. In the absence of these breadcrumbs, the user is most likely to exit the site altogether.

In this blog, we’ll discuss what exactly breadcrumbs in web design are and how they will improve the navigational aspect of your website and, ultimately, the user experience.

What are Breadcrumbs in Web Design?

Breadcrumb navigation refers to the feature on top of websites that informs the user of the page they’re currently in and how they got there. This feature is essential in all websites but is more valuable than in e-commerce sites. If you’re looking for bomber jackets, you can find the category in the men’s section, followed by ‘winter wear,’ and finally, bomber jackets. You’ll find the breakdown of these pages on top of the website. This is breadcrumb navigation.

Breadcrumbs are special because each breadcrumb, i.e., the product category and products, are all linked to each other, allowing the user navigational flexibility and finding their way back to relevant web pages.

The 3 Types of Breadcrumbs

There are three types of breadcrumbs used in web design. They are:

  • History Based

History based breadcrumbs inform the user about the pages he has visited on a particular website. However, this form of navigation has become obsolete, as the toolbar already allows the user to go back and forth about their web history.

History-based breadcrumbs are used in web pages with complicated names or URLs.

  • Hierarchy Based

Hierarchy based navigation is when the user visits a web page from another parent page. Suppose you’re reading up on an online software or tool and decide to purchase it. Hierarchy-based navigation will show you the current web page you’re at along with the parent page (from where you visited the current site). This gives a lot of flexibility to users when it comes to navigation.

  • Attribute-Based

Attribute-based breadcrumbs are commonly used in e-commerce platforms. This type of breadcrumb informs the user of the various attributes of the contents of a web page. For example, attribute-based breadcrumbs would list all the product’s characteristics, such as features and filters, if you’re looking to purchase the software.

Benefits of Using Breadcrumbs in Navigation

Using breadcrumbs to define your navigation has a lot of benefits. Here are some of them:

  • Enhances User Experience

Breadcrumbs are used to navigate, which adds convenience for the user. In the case of large, multi-paged websites, breadcrumb navigation enables them to navigate to higher-category pages easily.

  • Reduces Clicks

With breadcrumb navigation, the user doesn’t have to rely on the browser’s back button or the primary navigation to return to a higher category page. They can do so with fewer clicks using breadcrumb navigation.

  • Reduces Bounce Rate

Breadcrumb navigation is handy when you want to retain the user and shift them from your landing pages to your main website pages. The user may be enticed to visit a higher category page for additional information after visiting your landing page via an online search, thereby reducing the bounce rate of your website.

  • Improves Google Rankings

Every website must be ranked on Google’s first page to gain visibility. Breadcrumb navigation organizes all your content into categories, making it easier for Google and other search engines to understand your website. This, having breadcrumb navigation, helps your website to rank on top of Google search listings.

  • No Content Overload

Breadcrumb navigation only utilizes a little space on your web page. They’re horizontally aligned, which doesn’t leave your web designer to scratch their head on where to place the breadcrumb trails. They provide so many benefits with little to no negatives, making them a great second alternative to navigation.

When to Use Breadcrumbs?

Breadcrumb navigation is mainly used for large websites that have multiple pages. They’re an additional feature that improves navigation and shouldn’t be used to replace your primary navigation elements.

E-commerce websites primarily utilize this type of navigation, where thousands of products are grouped into logical and broad categories.

What should be remembered here is that breadcrumb navigation isn’t suitable for small websites that have no hierarchy or category-based pages. This is why web designers are responsible for creating sitemaps that accurately define the website’s architecture. This architecture could be used to analyze whether breadcrumb trails would improve the navigational aspect of the website for the end user.

Breadcrumb navigation is an additional feature that provides your users with an alternative to navigating around the website with ease.

How to Add Breadcrumbs to your Site?

Breadcrumbs can be added in several ways. If your website is built on WordPress, you’ll have several plugins at your disposal to add breadcrumb navigation. Other CMS platforms also have varying methods to add secondary navigation to your site.

If you have a custom website, you can also hire a web developer to add them to the site by coding. For SEO purposes, you should also use structured data that’s easily understood by search engines. This way, the breadcrumb navigation would also appear on search results.

Conclusion

Breadcrumb navigation supports your primary navigation, making it easier and more convenient for your users. The breadcrumbs should be easily understood by the user, making it easier for them to navigate around your website.

As breadcrumbs enhance user experience, Google also favors them, so using them may also give boost your organic rankings on search results.

How Much is a Web Design Worth?

If you’re looking to establish an online presence for your business, you need to estimate the cost of building a website appealing enough to engage your customers and easy enough for them to access the features. In order to ensure both, you need to have a robust web design.

As a business, you may have obtained quotes from web design agencies and freelancers or even have thought about giving it a go. In your research, you indeed would have come across a wide gulf in the costs. So, how much is a web design worth?

In this post, we’d look at the factors that influence the cost of your web design project and the types of websites that fall under multiple categories per their intended purpose. Let’s get on with it.

Factors that Affect Web Design Cost

Building a website may seem like a challenging endeavor. With the technologies involved, it’s totally understandable that non-technical people may find inconsistencies in their time, effort, and quality. And then, you have the costs associated with building the site.

So how do you strike a balance between having a website that doesn’t just fulfill your needs but also fits in your budget?

Take a look at the factors below that will help you determine the cost of web design:

  1. Your Business Goals

The first step is ascertaining the business goals that you want to achieve with a website. This depends on the products or services you offer and your enterprise’s size. A small website of a start-up is very different from an enterprise solution.

If you’re a start-up or a small business, your focus is also to control the cost.

If you want to sell your products online, you’d need an e-commerce website with functionalities that allow you to list and sell your products online.

If your goal is to share information or news, you’d want a simple website with a blog page to publish your content.

Establishing business goals is of prime importance because that will determine the type of website you need. The kind of website will play a massive role in the web design price.

  1. Type of website

Websites are of various kinds, depending on their intended purpose. They are:

  • Blogging Sites
  • E-commerce Websites
  • Social Media Websites
  • Help or Group Forums
  • Portfolio Websites
  • Business Websites
  • Educational Websites
  • Entertainment Websites

Among the ones mentioned above, blogging sites are the most basic types of websites where you can share your content with a wide range of audiences. The second most common sites are business websites, where you can access information about the business and get in touch with its sales team.

For those who want to open an online store, an e-commerce website is perfect with features such as shopping carts, payment gateways, order tracking, etc.

Help or group Forums are primarily meant to resolve queries or have individuals with common interests share their thoughts on a particular topic. On the other hand, portfolio websites are largely used by photographers, graphic designers, digital artists, and college students to showcase their work or projects. These websites act as virtual galleries for their works.

Social media sites offer a platform where people from all over the world can connect with each other and share their thoughts. Educational websites aim at educating users with various courses.

  1. Custom website

If you don’t own a website previously, you need to build one from scratch. Creating a custom site from scratch can be expensive as all the features and functionalities you need have to be coded in or purchased as plug-ins.

If you want multiple features on your site, you may have to hire professional web designers and developers to get it done. This would also increase the price of your website, apart from domain registration, hosting, and maintenance charges.

  1. Business Size

The price of the website will also depend on the size of your organization. Small business websites don’t require complex functionalities or a whole lot of content, making them easier and cost-effective to build.

But if you’re looking for a website with enterprise-level features or multiple websites linked to each other, your web design costs will rise sharply.

If you’re a start-up or a small business, you can build a simple yet professional website with impactful content which can help your business grow without exorbitant web design costs.

  1. Time

The time taken to develop a website will majorly impact your web design price. Depending on the features you want in your website, building a website can take several days to several months. The complexity of the website will also determine how many web designers are working on your project.

Most start-ups that need a sophisticated web design often follow the process called ‘MVP,’ or minimum viable product. Under this approach, the website is built with basic features needed to sustain the businesses, while the more complex functionalities are added over time. This approach allows you to adjust your budget and not overspend in a single go.

  1. Maintenance Costs

Your website won’t be viable forever. You need to pay for the operational costs. This includes hosting and domain names annually. If you’ve hired a web design agency to build your website, you must also factor that in for regular maintenance work and upgrades. This retainer fee also depends on the size and complexity of your website.

So now that we’ve taken a look at the factors that affect the price of a web design, let’s take a glimpse at the cost of web designing in Canada in 2023 for the most common types of websites.

 

Type of Website Web Design Price*
Blogging $100 – $200
E-Commerce $1,000 – $5,000
Social Media $5,000 – $30,000
Small Business Website $400 – $1,000
Large Enterprise Website $10,000 – $75,000

*These prices are approximate and vary region-to-region and from one web design agency to another.

Get a Professional Website at Affordable Prices

Are you looking to enjoy the fruits of having your own business website?

Trust Brampton Web Design Agency to deliver stunning, fast, user-friendly, and responsive websites that are packed with all the features you need without compromising on performance. Whether you need a website from scratch or want redesigning services, we can deliver them all. Our web design agency in Canada has all the tools, skills, and resources needed to complete your web design project on time and within the confines of your budget.

Contact us for a user-friendly web design that allows you to promote your business on search engines, social media sites, and other platforms effectively.

SEO Services Brampton

How Can SEO and PPC Help in Your Business Growth?

 

Having an online presence for your business entails many benefits. From brand awareness to gaining conversions, a website acts as your virtual store where your business is visible to your target audience with the necessary tools to convert them into customers.

But how can it be achieved? What’s the bridge that connects brand awareness and lead generation?

The simple answer is marketing.

Growing your business online is only possible with sound marketing strategies. And the two major sources of gaining high-quality leads and brand awareness are search engine optimization (SEO) and pay-per-click (PPC) advertising.

 

Is SEO just a Marketing Gimmick for Gaining More Visibility?

 

The short answer is not. SEO boosts the quality of your web traffic by positioning your website on top of search results. Such a high rank significantly improves your chances of gaining conversion. Among many other factors, improving your website’s domain authority and user experience can put your business on top of search results.

With a sound SEO strategy, you can increase the visibility and reach of your business to tap into newer markets and target a wider customer base. With more prospects finding your business online, you can boost your conversion rates and enhance revenue.

Thus, SEO is much more than just a visibility gimmick. It’s actually the most cost-effective marketing strategy out there, which can deliver outstanding results with a superb ROI.

Let’s look into the major benefits of SEO for your business.

Brampton Web Design

How Can SEO Help Your Business Grow?

 

  • Increases Trust and Brand Awareness

SEO is an awesome marketing tool to build trust among your target audience and gain a reputation for your business. You have a competitive advantage by being visible on Google’s top page, and your target audience will likely view you as an industry leader in your niche.

 

  • Sustainable Results

SEO is the most sustainable marketing practice that delivers organic results for your business. Most of your online traffic will come from organic searches, and SEO guarantees just that.

 

  • Cost-Effective

SEO is also a cheap marketing strategy. You only need to spend on hiring an SEO specialist or agency, which is a small investment that can generate immense traffic and boost your business on top of SERPs. By consuming a fraction of your marketing budget, you can easily reach your desired business goals.

 

  • Targeted Audience

Every SEO campaign is driven by targeting your target audience’s right set of keywords. When your site reaches on top of SERPs, your business is visible to the right people and at the right time. This improves your chances of gaining better quality leads who are more likely to convert as your customers.

  • Data-Driven Strategy

With the help of analytical tools, you can gather important data about consumer behavior by finding the search terms they use to access information online. Such data can be evaluated to understand your audience better and improve your marketing tactics. Analytics will also help you in evaluating your website performance and your audience’s response to it.

SEO is Great, But What About PPC?

PPC is another marketing strategy that allows you to create engaging advertisements which are visible to your target audience across the internet. It’s a form of paid advertisement which include:

 

  • Search Advertisements;
  • Display Advertisements;
  • Video Advertisements;
  • E-commerce Advertisements; and
  • Application Advertisements.

 

PPC is an instantaneous marketing solution that can be used to reach a highly targeted audience as per their interest. Though it includes a minimum price that you need to pay every time a user clicks on your ad, it has the potential to deliver outstanding returns on your investment.

 

How Can PPC Give You A Marketing Momentum?

 

  • Pay for Clicks Only

A PPC ad’s major benefit is that you only have to pay when the user clicks on your ad. This guarantees that you only pay when your prospects visit your ad. Moreover, you can assign a budget to your ad, which will only be sure when a click is made on it. As soon as your business is exhausted, Google will stop showing your ad.

 

  • Targeted Ads

PPC is somewhat similar to SEO in terms of selecting search phrases. But you can also go on to hyper-target your prospects based on interest, age, gender, location, industry, etc. Moreover, you can go back and make changes whenever you want to.

  • Fast Results

PPC also guarantees you quick results, unlike SEO which takes months to get your website on top. If you create your ads perfectly, you can rest assured of getting a boost in your web traffic until the ad runs.

 

  • Boosts ROI

Investing your money in paid search advertising guarantees a boosted ROI with quick results. You can generate any amount of profit you desire and keep your sales funnel full by creating effective advertisements with relevant targeting filters.

 

Now that we’ve understood what each marketing tactic can do to your business individually, let’s take a look at what they bring to the table together.

How SEO and PPC Can Up Your Marketing Game?

Though both these marketing strategies can bring incremental traffic to your site, SEO guarantees sustainable and organic results, while PPC gives you instant and more refined results. Marketers use both these tactics to get the best of both worlds: growing their customer base quickly while maintaining consistency.

 

Using both simultaneously has the following benefits in store for your business:

 

  • Robust Online Presence

With the mix of SEO and PPC, you can create an outstanding customer base while holding the top position on search results. PPC ads will boost your marketing initiative, while SEO will increase trust and credibility around your brand.

 

  • Remarketing

SEO and PPC play an important role in an e-commerce site’s success and thriving. While the former keeps your online store visible to consumers and brings traffic to your site, the latter ensures that all that online traffic doesn’t go to waste.

 

With PPC, you can start a remarketing campaign and target users who visited your site but haven’t completed the desired action. You’d obviously want to rank on top in this highly competitive marketplace, but you also want a maximum number of conversions for your business.

 

  • Data Analysis

All marketing campaigns are rooted in raw data, which are then channelized by marketers to form effective ad campaigns. With SEO and PPC both, you can get a lot of information on your target audience, competitors, and the latest marketing trends in your niche.

 

By analyzing your conversion, click-through, and bounce rates, you can identify lag areas where you need to focus more to achieve the desired goals.

 

  • Understanding your Customers

Unlike PPC, SEO takes quite a lot of time to return results, even when you do it right. In order to efficiently plan your SEO keyword strategy, you can use PPC for keyword testing and ensure whether a particular search phrase will get you conversions in the long haul.

 

Targeting keywords means solving a particular problem for your buyers. Thus, with PPC and SEO, you’ll stay a step ahead in understanding what your customers want and their preferences.

 

Use SEO and PPC Together to Facilitate Business Growth

By using SEO and PPC Together, you can boost your business growth with rapid conversions while maintaining brand credibility. You can boost your profits whenever you want with PPC and enjoy a steady flow of traffic with SEO.

 

If you’re looking for an agency that can deliver you excellence in SEO and PPC, turn to us. Our marketing team can devise unique strategies to position your brand over your competitors and gain more conversions.

How to Create a Flawless User Experience?

You may have come across the term ‘User Experience‘, or more popularly known as UX in the designing world. In terms of web designing, the word is used as a standard now to define the ease of usability by a customer. Numerous studies have shown that consumers are willing to pay more for a product or service, when there’s a better user experience for them. This gives businesses a chance to go that extra mile in satisfying their customers and standing apart from the competition. One can create a similar product or service, but you can’t replicate a great user experience.

But what is user experience exactly? And how can it be used to create a flawless design process? Read on to know more.

What is User Experience?

Have you ever wondered how similar products make you feel differently than each other? While one of them may be a delight to use, the usage of the other could be frustrating.

Thus, the feelings that a certain product invokes in the user is known as user experience. It goes beyond User Interaction, and includes all aspects of a customer’s experience with a product, including the design, interface, graphics, and physical experience.

Though the term means different things across diverse industries, it’s used in the digital world to define how a user interacts with a website or web-based product. It has become a fundamental aspect of web designing and can greatly contribute to your product’s success or failure. Here’s how UX is used in a design project:

 

UX in Design

When we talk about designing, UX includes a number of things like human-machine interaction, visual design, information architecture, interaction design, and usability. In simpler words, user experience refers to a design that improves customer satisfaction by providing them with value, utility, and pleasure when they’re interacting with a product.

But how can you create a great user experience? The answer is a multipronged approach that designers around the world use at multiple stages when designing a website. UX is used by designers at various stages of creating a product, from understanding their audience’s needs to conducting user testing to ensure that their product will truly resonate with its customers.

The elements of user experience in design can be compartmentalized into various stages, which are discussed in detail below:

User Research

The first step in any UX design, user research helps designers to tune their products as per the needs of their customers. User research is a never-ending process that aims to enhance the usability of a product and provide greater satisfaction to the end user.

But, to create a product with flawless UX, one needs to understand the needs, pain points, and challenges of the end users. User research can be done via reviews, interviews, surveys, polls, etc.

The designers then go on to create user personas and mapping, which is basically segregating your users into various types and at different phases in the purchasing journey.

Information Architecture

Information architecture is the second step in creating flawless user experiences. Once you have an understanding of your users, it’s time to organize information in a way that is easy to find and navigate by the end user. This is a particularly essential step in web design projects, where the data is collected in a way that users can go from one page per feature of a website to the other without any hassle.

Information architecture makes navigation easy and intuitive. The buyer personas discussed above play a great role in creating information architecture.

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Visual Design

Visual design refers to the aesthetics of a product, or in other words, the look and feel of a product. This includes visually pleasing features such as the colors used in a website, the layout of the pages, fonts, and other design elements that help the users to interact with your product.

In web designing, designers create wireframes and prototypes to test these visual design concepts through the lens of their customers.

Usability

Usability constitutes the ease with which a person can access the product. It refers to the degree to which any product is used by the target audience which helps them fulfill their needs and expectations.

Any product with great usability doesn’t nust include accessing information, but also the ability of the user to repeat those actions by familiarizing with the process.

Accessibility

Accessibility differs from usability, in the sense that it entails the rate at which a disabled person can use a certain product. In terms of web designing, accessibility could include voice-based interface for visually impaired individuals, or enlisting larger and more prominent fonts for the elderly.

Why is UX an Inherent Part of Designing?

UX mapping has become an inherent part of product designing due to the number of benefits they offer:

Better Product Market Fit

Ascertaining product market fit is a challenge even for a standard product. UX helps you to test prototypes with your users before you deploy them in the market.

Improved Customer Retention

With better user experience, your customers will be more satisfied with your products, thereby improving retention.

Optimized Development Phase

Once you know what features are a hit and what are not, you can proceed with the development of the product with lesser costs.

Enhanced Conversions

When your customers are able to find the information they’re looking for with ease, they’re more likely to buy from you and convert from your audience to your customer.

Greater Brand Image

When a brand invests in optimizing its products to increase user satisfaction and experience, their image naturally improves with the audience establishing the brand as more trustworthy.

User Experience is What Sets you Apart

A great user experience defines a product’s success or failure. Investing time and efforts in UX could be elaborative, but it’ll surely reap you rewards in the long haul.

And in the world of web designing, the whole point of innovating concepts is to fulfill and satisfy your customer’s needs and provide them with a flawless user experience.

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Things to consider For Developing a Custom Website

Custom web development goes beyond the aesthetics of a website and focuses on the core requirement of the business. Whether you want to use your business website as a lead generation tool or want your target audience to buy/subscribe from the digital medium, a custom website will include all the features and functionalities required for you to attain those goals.

In this regard, a web developer must have an in-depth understanding of your business challenges and try to solve them by addressing each issue on its merits.

Today, almost every business has an online presence in the form of a high-performance and dynamic website. A custom web development improves your existing website’s performance by increasing the functionalities. Thus, if you’re looking for custom web development services, it’s best to go for an experienced developer who has proficiency in the latest tools and technologies that can make a difference for your business.

But, custom web development projects can be complex. So here are a few tips to keep in mind for custom web developers.

1. Simplify Navigation

Navigation is another essential element of your website. Without proper navigation, you can’t expect users to stick around.

An experienced web developer knows that custom sites require engaging designs and an enriched user experience to reduce visitor bounce rates and keep the user hooked. Internal linking of pages, CTAs, and removal of broken links are some measures you can take to simplify your site navigation.

improve social media engagement for your business

2. Use Unique Calls-to-action (CTA)

People access the internet to look for information and buy products and services they’re interested in. For the latter part, using simple CTAs will help your users to navigate your site freely and use its features.

As custom websites cater to the target audience’s specific needs, a clear and well-defined CTA is necessary to track conversions and increase your audience base.

3. Improve Page Speed

Page speed is a vital part of your web development project. If your web pages take a long time to load, your visitors won’t stick around for long. This also negatively impacts the user experience of your site. Research has proved that an average user would wait 4-5 seconds for a web page to load; beyond that, they’re likely to get frustrated and bounce off the site.

A web developer must ensure that page load speed doesn’t impact the site’s user experience. For a custom website, the developer must keep tabs on the page load speed of the important pages on the site. In order to check page load speed, you can use PageSpeed Insights, a tool from Google to keep your page load speed in check.

If one or more of your pages are taking too long to load, you may take measures such as compressing images, connecting sitemaps, and linking internal pages. A site with seamless navigation tends to have better page load speed.

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4. Using Template Design v/s a Custom Site

Template designs have been made popular in recent years, thanks to WordPress. But templatized sites aren’t enough to fulfill all your website goals, whereas a custom design will specifically cater to them. WordPress has allowed us to go for instant templates rather than spending time on custom designs.

All the features are tailored to fulfill your unique needs when you go for a custom design. It’s also worth noting that while small websites with limited functionalities may use template designs, the same won’t hold for big or complex sites like e-commerce. So before you start your web development project, it’s best to hire developers who are fluent with custom designs.

5. Design and Content Structure

Content and design are two elemental aspects of any website. The content is the information that’s to be digested by the user, while the design ensures that the information is placed in such a way so as to help users consume content easily.

A good site design will make your content easy to read and understand, and high-quality content will ensure that the information contained therein is relevant to the user. Your content shouldn’t just be valuable and informative but should also engage the users while fulfilling all SEO requirements. On the other hand, the design should be such that it lures the audience into reading your content but at the same time shouldn’t get their focus out of the calls-to-action and conversion tactics.

6. Incorporate SEO-Friendly Features

Making your website SEO-friendly is immensely important in a hyper-competitive world like ours. You should go for website developers who clearly understand SEO guidelines and are competent enough to include them in the site.

No matter how good your design and content are, if it’s not able to reach your audience, it’s useless. Without adhering to SEO practices, your site won’t be visible to your target audience, leaving you helpless in attaining your business goals. An SEO-friendly site includes being compatible with universal devices and platforms, such as smartphones. Additionally, SEO guidelines keep on changing continuously, so you need to stay updated on the changes and incorporate them into your site without delay.

 

7. Make it Easy-to Update

Custom websites are preferred by developers as it offers flexibility in terms of functionalities. With ever-changing industry standards and market trends, one needs to keep evolving their site to keep it current and relevant for their users.

Thus, it’s important that your web developer also keeps an eye out to make your site as flexible as possible. You should be able to carry out changes in images and texts in the future without the need for experts.

Wrapping Up

Remember that when going for a custom web development company, you should choose your development team wisely. This is because custom-built sites take time, and in the event of a mistake, it’s that much harder to go back and rectify the mistake.

We hope these tips were helpful for web developers and businesses alike. Custom websites are the call of the day, and developers must keep on improving their skills and stay up-to-date with the latest development trends.

Visit our blog section to find more useful articles, tips, and insights on digital marketing, web design, and development.

Why is Authority Domain Important in your Business?

Domain authority is one of the several factors that Google factors in when ranking websites. These ranking algorithms determine how websites are ranked for their targeted keywords. Sites that measure up to most of these factors, or the important ones at least, are rewarded with a spot on the first page of Google’s search results.

Domain authority is one such ranking signal, and it plays an integral part in aiding your SEO campaign.

But what is it? And how will it help in improving your organic rankings on the SERP? Let’s find out below:

What is Domain Authority?

Also known as website authority, domain authority is a metric used by Google to determine the rankability of a site. There are good domain authority and bad domain authority, with Google assigning scores for each domain authority.

A high score means better chances of ranking, and a low score means lesser probability.

Although domain authority isn’t as influential as content, backlinks, and user experience, it is still an important aspect used by SEO agencies and specialists worldwide.

Improving your domain authority means you have a higher probability of improving your rankings and making that push towards Google’s first page. But how do you optimize your website’s domain authority to improve your rankings?

In this blog, we’ll discuss how to improve your site’s ranking by improving domain authority.

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How to Increase Domain Authority?

A lot of domain authority is really about how your website is configured. This includes content, page load speed, website architecture, and responsiveness across various devices. These are the basics of domain authority, and they serve as a good starting point if you’re unfamiliar with how it works.

If you’re looking for tips to increase your domain authority, follow these steps below and keep the tips in mind to improve your SEO efficiency:

Build High-Quality Backlinks

Link building is a fundamental aspect of any SEO campaign, one which allows Google and other search engines to analyze your content quality. However, you should remember only to use high-quality backlinks from niche sources.

The links that are built from authoritative and relevant sources are best for improving your domain authority. The more high-quality links you make, the better your SERP rankings get. A key point to remember when creating backlinks is that your title tag should be similar to the site you’re linking.

Blogging is a great way to acquire quality links. Blogs from trustworthy sites can be linked to your content so that your readers can digest more informative and valuable content from proper sources.

It’d be wise for you to have a link-building strategy in place. Guest posting and blogging are great ways to acquire good quality backlinks from authoritative sites. Remember that quality and consistency are key when it comes to blogging and acquiring links.

Create Valuable Content

Content drives the internet.

Creating valuable content isn’t just good for the target audience and search engines and helps you connect with authoritative sites. Such authoritative sources will only link their site with you if your content is valuable and informative.

You can create high-quality content by producing detailed articles that provide some kind of information or value to the reader. Visual content like graphics, explainer videos, infographics, etc., also helps to engage the reader and enhance your content quality.

Creating great content is by no measure an easy task and may require considerable time on your part to polish it. But in the world of SEO, content is king; all the time and effort you spend creating such content will be well rewarded.

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Mobile Responsiveness

Mobile responsiveness or friendliness refers to the creation of a simpler site that can be easily accessed on smartphones and other devices. Websites that are compatible with screen sizes and browsers are considered mobile-friendly. Mobile users have outnumbered desktop users in the past few years, so mobile-friendly websites are rewarded by Google with better rankings.

Mobile-friendly websites will also improve the chances of getting quality backlinks.

Page Load Speed

Page load speed means how quickly your web pages respond to the user’s commands. As per research, if your web page takes more than 4-5 seconds to respond, chances are that the user will leave your site and move on to your competitor.

Web pages with a quick page load speed have low bounce rates, as against pages that take a long time to load properly. Page load speed is a vital metric in SEO and has to be prioritized to improve your organic rankings.

Using PageSpeed Insights or other online tools, you can analyze your page load speed and find ways to optimize them.

Market your Content

Simply creating great content isn’t enough; you need to thoroughly promote it on proper channels to get it across to the right people. Email marketing and social media marketing campaigns are great ways to market your content to your target audience. This will also help you to acquire new customers who can read your content and make purchasing decisions.

Moreover, the more you market your content, the better chances it’ll have at acquiring backlinks.

Remove Low-Quality Backlinks

As we mentioned earlier, domain authority is a lot influenced by the quality of links you build for your site. You must have more high-quality backlinks than low-quality ones for better domain authority.

The best way to do it is to use online tools that help you identify poor backlinks hindering your domain authority score. You can manually delete them or have them disavowed via Google.

Wrapping It Up

We hope you’ve understood how essential domain authority is for your business and how to optimize it for improving your organic ranking on search results. By gaining a good domain authority rating by Google, you’ll be one step closer to reaching Google’s first result page organically. This will further help you in reaching a wider audience base and acquiring more potential leads for your business.

We hope you liked this article. For more insights and industry tips, visit our blog section and read our in-depth articles on digital marketing and SEO.

Do you want your business website to be positioned on top of Google SERP? Contact Brampton web design SEO company and start your domination of search results today.

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How to improve social media engagement for your business?

Almost 4 billion people use social media platforms every day. Needless to say, that’s 4 billion prospective customers for businesses. This translates into a huge potential for marketers who can advertise their products to a wide range of target audiences at a fraction of the cost involved in traditional marketing.

Generally speaking, marketers see a handsome engagement rate on social media platforms. Social platforms such as Facebook and Instagram have powerful marketing tools that allow you to reach a wide range of people, interact with your target audience better, build brand awareness and ultimately acquire more customers.

But that isn’t always the case. You may have planned your content, set a budget and time, and chosen your demographics well, but you still don’t see the engagements you want. And hyper-posting isn’t going to help you either.

So how do you navigate around this quagmire?

Read on below to get your basics right and improve social media engagement for your brand.

Choose the Right Platform

Regardless of your content quality and marketing budget, if you’re using the same strategy on all platforms, you’ll never succeed in engaging your target audience in all of them. What works on Instagram won’t do well on LinkedIn.

 

 

But how do we choose the right platform then?

There are a few simple questions that need answering here. What is your marketing objective? Who is your target audience, and which platform are they most active on?

Your marketing objective and business model will play a vital role in choosing the right platform. A B2B company should focus on LinkedIn rather than Tik Tok. Similarly, B2C e-commerce businesses will reap better Facebook, Instagram, and Tik Tok returns.

And while it won’t harm you to promote your brand on multiple platforms for advertising, your core focus should be the ideal platforms where your target audience is most active.

You can also take a leaf out of your competitor’s notebook and see which platforms are the most active and how their content strategy differs from one platform to the other.

Engage with your Audience

Taking the initiative to engage with your audience is an indispensable strategy on social platforms, especially if you’re a start-up. Simply replying to queries on comments and messages will go a long way in establishing you as a trustworthy brand to your customers.

 

Be prompt with replies whenever somebody reaches out to you. You can also comment and share your audience’s posts to create a more personal relationship with them.

If you’re not willing to engage with your audience on social platforms, you’re just another social account among a billion others, something that’ll neither bring you more sales nor improve your brand credibility.

Create Value-Driven Content

Across all marketing platforms, content is the king! Content is the prime factor that’ll influence your target audience to pursue the call-to-action that you want them to take.

And on social media, this can be quantified in the form of engagement and impressions. So, if your content isn’t providing value to your audience, your engagement rate will always be low. And it’s never too late to alter your content strategy; out with the obsolete, in with the new.

There are various types of content you can create on social platforms like:

  1. Graphics and Images
  2. Explainer, Product, and Customer Journey Videos
  3. User-Generated Content
  4. Live Videos and Stories
  5. Blogs and Articles

Your content strategy could also include any offers, discounts, or giveaways that you can initiate to engage better with your audience.

 improve social media engagement for your business

Keep Track of Engagements

Getting more engagements on your social posts is the crux behind social media marketing. With a good rate of engagement, better leads and conversions will automatically follow.

Engagements include likes, comments, shares, reactions, retweets, increase in followers, on-page purchases, click-throughs, etc. Keeping track of all these metrics will help you to chart your growth over time and tell you if your current strategy is working or not.

Maybe you’re getting more likes but fewer comments, in which case you might consider engaging your audience with questions, polls, opinions, etc. If you’re getting likes and comments, but your posts aren’t shared enough, you need to focus on creating share-worthy content that’s informative and accurate.

When you measure your growth over these metrics, you’ll find out if you’re falling short of your KPIs or fulfilling them.

Post with Consistency

To get continuous engagement on your posts, you must consistently post across all social platforms. Publishing content randomly will not only do any good to your engagements but also make it difficult for you to track growth.

If your Facebook marketing strategy includes posting three times a week, then that should be followed judiciously by your digital marketing team.

Similarly, it’s advisable to schedule your posts and publish them when your target audience is most active on the social platform. The analytic report will tell you when you’re getting the most engagements on your post, which means that your audience is most active in that duration.

You can make use of tools like Buffer to plan and schedule your content across multiple social platforms.

Use Paid Ads

Facebook alone is a million-dollar market when it comes to ad spending on the platform globally. This number gives you a measure of the outstanding ROI that Facebook gives back for paid ads.

Paid advertisements on social sites allow you to reach a wide customer base who are more likely to buy from your business. Not just Facebook, every social media platform has various options to place your ads, e.g., Feed, stories, marketplace, etc.

Using the best channel and placement of your ads will reap you great benefits and optimize your engagement rate.

Wrapping Up

Social media serves as a powerful marketing tool when used correctly. You can include the points mentioned above in your social marketing strategy to build a robust presence and engage with your audience effectively.

At Brampton web design SEO agency, we are experts in leveraging social media to help you establish a robust presence and acquire qualified leads for your business.

Contact us to create a winning social marketing strategy that helps your business to grow.

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A Guide to SEO for B2B Companies

B2B stands for business-to-business, which essentially means transactions between two business organizations. B2B marketing refers to the sale tactics used by one commercial enterprise to sell its products or services to another commercial business. And while there are multiple ways to reach out to businesses to market your products, you need SEO to gain more visibility to reach out to your target audience.

In its essence, SEO is the combination of various tactics used to gain more visibility on search engines and, ultimately, incremental traffic. And when it comes to B2B marketing, SEO is the best way to generate and nurture quality leads with sustainable, long-term results.

In this blog post, we’ll discuss how a B2B business can reach out to its target audience using SEO.

How Does B2B SEO Differ from B2C SEO?

Although B2B and B2C are vastly different in terms of business model, target audience, and marketing techniques, they don’t quite differ from each other when it comes to SEO. Google doesn’t evaluate what kind of business or website to rank against a specific search phrase; it simply follows the content quality, authoritativeness of the source, and user experience to rank sites on its SERP.

So, B2B and B2C SEO follow the same route, as Google’s algorithm is standard for both kinds of businesses. Here is a comparison table between B2B and B2C SEO:

 

B2B SEO B2C SEO
Keyword Targeting Targets low-volume keywords Targets high-volume keywords
Preferred Marketing Channel Primarily uses content marketing Focus on social media marketing
Cost-Per-Click

 

Keywords have high Cost-per-click Keywords have low cost-per-click
Marketing Goal Conversion-oriented marketing tactics are applied Brand awareness and higher reach are the prime focus

 

Content Type Needs to be compelling Needs to be engaging

 

SEO For B2B Businesses

SEO for B2B differs in certain fine aspects from that of B2C. The end goal of every SEO campaign is conversions, and with B2B, you’re marketing your content to decision-makers.

Your target audience is likely an entrepreneur like yourself, and the kind of content and marketing techniques you use to target them will differ from when you’re reaching out to the end consumer. Having said that, here are some basic SEO guidelines for targeting B2B companies:

  • Understand the Buyer Persona

With B2B, your buyers are another business, so it’s important to understand their challenges and needs before you start with any kind of marketing campaign. Understanding how your buyers think, act, buy, and search for products and services related to your niche will help you create targeted content designed to convert them. The buyer persona analysis is also required for what SEO experts call ‘search intent’ or ‘user intent.’

Search or user intent refers to the specific query searched by a user and why they did so. What exactly are they looking for?

Google recently updated its guidelines to reward content that satisfies this user intent. In other words, you’ll be rewarded for creating content that contains relevant information that the user is looking for.

Customer interviews, surveys, and online analytical tools can help you gauge their online behavior and the driving factor behind their purchases. Knowing your buyer better will also help you to create content and marketing strategies for all stages of the sales funnel.

  • Focus on Attaining your Marketing Goals

Every business has different goals for marketing its products. Some may want higher brand awareness, while others look to increase their sales and profitability with digital marketing mediums. For a B2B business, the end goal could be converting leads to repeat buyers, compelling them to download your content, or simply obtaining their information for email or other marketing campaigns.

Whatever your end marketing objectives are, devise your SEO campaign accordingly, with relevant landing pages, clear-cut calls to action, and content that influences your prospects to undertake the desired action.

  • Keep in Mind the Product Life-Cycle

Every product has a life cycle; its introduction, growth, maturity, and decline. The life cycle of any product heavily depends on the industry, and most products fail due to the heavy cost required for introducing them, which outweighs sales during this initial stage. And by the time the product attains maturity, sales start to decline, and profit margins diminish rapidly. Needless to say, whatever your B2B offering is, it too has a life cycle.

By knowing the stage of your product, you can create content accordingly and market the product to buyers that are best suited for the stage. An example would be how SaaS providers target the ‘early adopters’ during a product’s introduction stage.

  • Targeting the Right Keywords

Targeting keywords for B2B SEO is a little more complex than B2C SEO. Because your prime target audience is decision-makers, you’ll need to factor in their search intent if you want to gain any ground with your SEO strategy.

In B2B SEO, the keywords you’d generally target will consist of low-volume searches, as only a specific group of businesses would be searching for them online. Thus, if your keyword selection doesn’t align with the user’s search intent, it’s quite likely that you’ll see no improvement in organic rankings for those phrases.

  • Link Building

Link building is perhaps the most complex yet vital part of your SEO strategy. Be it B2B or B2C, Google looks at qualitative and relevant backlinks as a major ranking criterion on its SERP. However, it should be remembered that low-quality and/or irrelevant links will do you no good. Only include links from high-quality and relevant sources, like industry leaders related to your own niche.

The best way to acquire links for your content is through networking, reaching out to niche-related content creators, and publishing data-rich content that makes readers use them in their content.

SEO Success is Important for B2B

SEO requires a holistic plan of action that looks at all aspects of marketing and technicalities to deliver success. SEO offers great benefits to every kind of business nowadays, not just B2B. Only when your visitors have a great experience on your site and engage with your content will they convert into your customers.

SEO isn’t just required when you’ve decided to sell; it’s also a great tool to build a brand from scratch with a long-term vision that intends to fulfill your end marketing objective. And this is exactly what it does for a B2B.

Contact Brampton SEO specialists today for a detailed consultation session if you want more information on how SEO can help your B2B business grow.