Almost 4 billion people use social media platforms every day. Needless to say, that’s 4 billion prospective customers for businesses. This translates into a huge potential for marketers who can advertise their products to a wide range of target audiences at a fraction of the cost involved in traditional marketing.

Generally speaking, marketers see a handsome engagement rate on social media platforms. Social platforms such as Facebook and Instagram have powerful marketing tools that allow you to reach a wide range of people, interact with your target audience better, build brand awareness and ultimately acquire more customers.

But that isn’t always the case. You may have planned your content, set a budget and time, and chosen your demographics well, but you still don’t see the engagements you want. And hyper-posting isn’t going to help you either.

So how do you navigate around this quagmire?

Read on below to get your basics right and improve social media engagement for your brand.

Choose the Right Platform

Regardless of your content quality and marketing budget, if you’re using the same strategy on all platforms, you’ll never succeed in engaging your target audience in all of them. What works on Instagram won’t do well on LinkedIn.

 

 

But how do we choose the right platform then?

There are a few simple questions that need answering here. What is your marketing objective? Who is your target audience, and which platform are they most active on?

Your marketing objective and business model will play a vital role in choosing the right platform. A B2B company should focus on LinkedIn rather than Tik Tok. Similarly, B2C e-commerce businesses will reap better Facebook, Instagram, and Tik Tok returns.

And while it won’t harm you to promote your brand on multiple platforms for advertising, your core focus should be the ideal platforms where your target audience is most active.

You can also take a leaf out of your competitor’s notebook and see which platforms are the most active and how their content strategy differs from one platform to the other.

Engage with your Audience

Taking the initiative to engage with your audience is an indispensable strategy on social platforms, especially if you’re a start-up. Simply replying to queries on comments and messages will go a long way in establishing you as a trustworthy brand to your customers.

 

Be prompt with replies whenever somebody reaches out to you. You can also comment and share your audience’s posts to create a more personal relationship with them.

If you’re not willing to engage with your audience on social platforms, you’re just another social account among a billion others, something that’ll neither bring you more sales nor improve your brand credibility.

Create Value-Driven Content

Across all marketing platforms, content is the king! Content is the prime factor that’ll influence your target audience to pursue the call-to-action that you want them to take.

And on social media, this can be quantified in the form of engagement and impressions. So, if your content isn’t providing value to your audience, your engagement rate will always be low. And it’s never too late to alter your content strategy; out with the obsolete, in with the new.

There are various types of content you can create on social platforms like:

  1. Graphics and Images
  2. Explainer, Product, and Customer Journey Videos
  3. User-Generated Content
  4. Live Videos and Stories
  5. Blogs and Articles

Your content strategy could also include any offers, discounts, or giveaways that you can initiate to engage better with your audience.

 improve social media engagement for your business

Keep Track of Engagements

Getting more engagements on your social posts is the crux behind social media marketing. With a good rate of engagement, better leads and conversions will automatically follow.

Engagements include likes, comments, shares, reactions, retweets, increase in followers, on-page purchases, click-throughs, etc. Keeping track of all these metrics will help you to chart your growth over time and tell you if your current strategy is working or not.

Maybe you’re getting more likes but fewer comments, in which case you might consider engaging your audience with questions, polls, opinions, etc. If you’re getting likes and comments, but your posts aren’t shared enough, you need to focus on creating share-worthy content that’s informative and accurate.

When you measure your growth over these metrics, you’ll find out if you’re falling short of your KPIs or fulfilling them.

Post with Consistency

To get continuous engagement on your posts, you must consistently post across all social platforms. Publishing content randomly will not only do any good to your engagements but also make it difficult for you to track growth.

If your Facebook marketing strategy includes posting three times a week, then that should be followed judiciously by your digital marketing team.

Similarly, it’s advisable to schedule your posts and publish them when your target audience is most active on the social platform. The analytic report will tell you when you’re getting the most engagements on your post, which means that your audience is most active in that duration.

You can make use of tools like Buffer to plan and schedule your content across multiple social platforms.

Use Paid Ads

Facebook alone is a million-dollar market when it comes to ad spending on the platform globally. This number gives you a measure of the outstanding ROI that Facebook gives back for paid ads.

Paid advertisements on social sites allow you to reach a wide customer base who are more likely to buy from your business. Not just Facebook, every social media platform has various options to place your ads, e.g., Feed, stories, marketplace, etc.

Using the best channel and placement of your ads will reap you great benefits and optimize your engagement rate.

Wrapping Up

Social media serves as a powerful marketing tool when used correctly. You can include the points mentioned above in your social marketing strategy to build a robust presence and engage with your audience effectively.

At Brampton web design SEO agency, we are experts in leveraging social media to help you establish a robust presence and acquire qualified leads for your business.

Contact us to create a winning social marketing strategy that helps your business to grow.

B2B stands for business-to-business, which essentially means transactions between two business organizations. B2B marketing refers to the sale tactics used by one commercial enterprise to sell its products or services to another commercial business. And while there are multiple ways to reach out to businesses to market your products, you need SEO to gain more visibility to reach out to your target audience.

In its essence, SEO is the combination of various tactics used to gain more visibility on search engines and, ultimately, incremental traffic. And when it comes to B2B marketing, SEO is the best way to generate and nurture quality leads with sustainable, long-term results.

In this blog post, we’ll discuss how a B2B business can reach out to its target audience using SEO.

How Does B2B SEO Differ from B2C SEO?

Although B2B and B2C are vastly different in terms of business model, target audience, and marketing techniques, they don’t quite differ from each other when it comes to SEO. Google doesn’t evaluate what kind of business or website to rank against a specific search phrase; it simply follows the content quality, authoritativeness of the source, and user experience to rank sites on its SERP.

So, B2B and B2C SEO follow the same route, as Google’s algorithm is standard for both kinds of businesses. Here is a comparison table between B2B and B2C SEO:

 

B2B SEO B2C SEO
Keyword Targeting Targets low-volume keywords Targets high-volume keywords
Preferred Marketing Channel Primarily uses content marketing Focus on social media marketing
Cost-Per-Click

 

Keywords have high Cost-per-click Keywords have low cost-per-click
Marketing Goal Conversion-oriented marketing tactics are applied Brand awareness and higher reach are the prime focus

 

Content Type Needs to be compelling Needs to be engaging

 

SEO For B2B Businesses

SEO for B2B differs in certain fine aspects from that of B2C. The end goal of every SEO campaign is conversions, and with B2B, you’re marketing your content to decision-makers.

Your target audience is likely an entrepreneur like yourself, and the kind of content and marketing techniques you use to target them will differ from when you’re reaching out to the end consumer. Having said that, here are some basic SEO guidelines for targeting B2B companies:

  • Understand the Buyer Persona

With B2B, your buyers are another business, so it’s important to understand their challenges and needs before you start with any kind of marketing campaign. Understanding how your buyers think, act, buy, and search for products and services related to your niche will help you create targeted content designed to convert them. The buyer persona analysis is also required for what SEO experts call ‘search intent’ or ‘user intent.’

Search or user intent refers to the specific query searched by a user and why they did so. What exactly are they looking for?

Google recently updated its guidelines to reward content that satisfies this user intent. In other words, you’ll be rewarded for creating content that contains relevant information that the user is looking for.

Customer interviews, surveys, and online analytical tools can help you gauge their online behavior and the driving factor behind their purchases. Knowing your buyer better will also help you to create content and marketing strategies for all stages of the sales funnel.

  • Focus on Attaining your Marketing Goals

Every business has different goals for marketing its products. Some may want higher brand awareness, while others look to increase their sales and profitability with digital marketing mediums. For a B2B business, the end goal could be converting leads to repeat buyers, compelling them to download your content, or simply obtaining their information for email or other marketing campaigns.

Whatever your end marketing objectives are, devise your SEO campaign accordingly, with relevant landing pages, clear-cut calls to action, and content that influences your prospects to undertake the desired action.

  • Keep in Mind the Product Life-Cycle

Every product has a life cycle; its introduction, growth, maturity, and decline. The life cycle of any product heavily depends on the industry, and most products fail due to the heavy cost required for introducing them, which outweighs sales during this initial stage. And by the time the product attains maturity, sales start to decline, and profit margins diminish rapidly. Needless to say, whatever your B2B offering is, it too has a life cycle.

By knowing the stage of your product, you can create content accordingly and market the product to buyers that are best suited for the stage. An example would be how SaaS providers target the ‘early adopters’ during a product’s introduction stage.

  • Targeting the Right Keywords

Targeting keywords for B2B SEO is a little more complex than B2C SEO. Because your prime target audience is decision-makers, you’ll need to factor in their search intent if you want to gain any ground with your SEO strategy.

In B2B SEO, the keywords you’d generally target will consist of low-volume searches, as only a specific group of businesses would be searching for them online. Thus, if your keyword selection doesn’t align with the user’s search intent, it’s quite likely that you’ll see no improvement in organic rankings for those phrases.

  • Link Building

Link building is perhaps the most complex yet vital part of your SEO strategy. Be it B2B or B2C, Google looks at qualitative and relevant backlinks as a major ranking criterion on its SERP. However, it should be remembered that low-quality and/or irrelevant links will do you no good. Only include links from high-quality and relevant sources, like industry leaders related to your own niche.

The best way to acquire links for your content is through networking, reaching out to niche-related content creators, and publishing data-rich content that makes readers use them in their content.

SEO Success is Important for B2B

SEO requires a holistic plan of action that looks at all aspects of marketing and technicalities to deliver success. SEO offers great benefits to every kind of business nowadays, not just B2B. Only when your visitors have a great experience on your site and engage with your content will they convert into your customers.

SEO isn’t just required when you’ve decided to sell; it’s also a great tool to build a brand from scratch with a long-term vision that intends to fulfill your end marketing objective. And this is exactly what it does for a B2B.

Contact Brampton SEO specialists today for a detailed consultation session if you want more information on how SEO can help your B2B business grow.

As a start-up or a small business, attracting and gaining new customers is your holy grail. Without a consistent flow of prospects in your sales funnel, survival would be your business’s prime area of focus rather than growth.

Having an online presence for your brand is extremely important, regardless of whether you’re a start-up or an established business. Whether you’re a small business, a mid-size firm, or a large corporation, it’s necessary. More than half of your consumers will learn about your business online and evaluate your digital presence before making a purchasing decision.

As a small business entrepreneur, if you’re looking to generate greater ROI or increase brand awareness, digital marketing is what you need. Not only does digital marketing help you to promote your products and services, but they’re also critical to streamlining online assets, which determine the success of your business. Therefore, the impact of digital marketing on small businesses cannot be overemphasized in such a vast and competitive marketplace.

If you’re a small business owner with little or no experience in digital marketing, this article will help you to understand which campaigns you should undertake and how to create a winning digital strategy for promoting your brand and its products and services.

Marketing Tips for Small Business

Digital marketing campaigns are meant to enhance your brand visibility and awareness online and build a strategy that attracts leads into your pipeline and converts them into sales. Digital marketing is beneficial because small businesses face budgetary constraints in their promotional campaigns.

Digital channels allow them to scale up their marketing efforts without stretching their resources. It also becomes necessary at a point when you’re looking to grow your business across different frontiers.

Here are some of the tips which will tell you how to set up digital marketing campaigns for small businesses:

  • Define Your Goals

Marketing campaigns only work when you have well-defined goals that you want to achieve through these campaigns. With set objectives, you can devise a strategy, identifying the best platforms to run ads on, how much budget to allocate towards your marketing campaigns, and the demographics to target.

Identifying goals for your business and pursuing them is important to align your marketing and sales team with the overall objective and work towards it. So if your business goal is to generate a certain amount of revenue in the current financial year, your strategy should be to run lead generation campaigns on search engines and social media platforms to get more leads, conversions, and revenue for your business.

  • Target New Audience

In the long-term, your marketing strategy should be to target customers in diverse demographics like location, age, buying behavior, etc., to acquire a new customer base consistently for your business. Even if you’re a small local business, eventually, you’ll have to scale up to grow your business.

Alternatively, you can also tweak your products and services to target a new group of audience in your location. Identify your website’s functionalities that can be used for a different purpose and target people accordingly.

A good example of the latter would be how OYO started partnering with hotels in the US, beyond their standard franchise model to expand and penetrate deeper in the hospitality market.

  • Focus on the Right Digital Channels for Your Business

Marketing techniques aren’t written in stone, and you need to diversify your strategy to maximize your business results. When you diversify your marketing strategy, you can reach out to new customers and find unique ways to target your existing buyers.

When we talk about diversifying marketing mediums, we mean that you should leverage multiple platforms that are suitable for specific advertising activities. If your goal is to get leads, SEO experts would suggest simultaneous execution of SEO and PPC campaigns to generate high-quality leads. For product launches, you should leverage social media platforms and content marketing and create additional landing pages for paid search advertisements to spread the word about them effectively.

Also, as you keep adopting digital channels for marketing purposes, consider the various online automation tools that’ll make your job easier to manage multiple cross-platform campaigns.

  • Optimize your Content Strategy

Content is key to digital marketing, regardless of where and how you promote your business. From giving a direction to your designs to helping your site rank on search engines, content drives the internet and is vital to convey the marketing message to your audience.

It’s equally important to guide your target audience through their buying journey. Your content should be created in various formats, including text, video, images, etc., to attract prospects to your site, help them navigate the relevant pages in your site, engage and compel them to take a specific action or buy from you.

Thus, create content in such a way across digital channels like social media platforms, your website, landing pages, local listings, etc., to keep prospects informed throughout their journey with your brand.

  • Hire Digital Marketing Experts

Approaching digital marketing professionals to market your business for you is often the best way to promote your business. You can focus on your business operations while trusting the experts to run effective promotional campaigns online using their experience and expertise.

Another benefit of outsourcing your content to a digital agency is that you get to benefit from their expertise and knowledge as they stay updated regarding the latest trends, tools, and market insights.

Scale Up with our Digital Marketing Services For Small Businesses

Following these marketing tips for small businesses will help you to expand and grow using digital channels and finding new prospects consistently. Going through this blog, we hope that you’ve gained some insight into how to harness the power of digital marketing to reach out to untapped markets and audiences.

If you’re looking for a robust digital strategy to maximize your revenue and growth, Brampton Web Design agency can help. We’ve served numerous B2B as well as B2C businesses with our digital proficiency, know-how and data-driven strategies. We’re a full service digital agency capable of building a sound online presence for your brand. Our approach to every client is unique with tailored strategies that work best for them.

Reach the pinnacle of marketing success with Brampton Web Design agency by connecting with one of our specialists and kick-off project discussions.

Understanding your target audience is fundamental to your SEO campaigns. Without understanding who your target audience is, your SEO campaigns will go directionless and will certainly not yield the desired results.

As a marketer or an SEO professional, you should define your target audience: what problem do they face, and how are they looking to solve it? It also seeks to answer where they’re most likely to hang out to get their answers or solutions.

The answers to these questions above helps you to create content for your marketing initiatives, which appeals to and engages your target audience based on the information above.

But first, let’s get down to the basics: what is a target audience? Simply put, your target audience is the group of people you want to attract to your business via online and offline mediums. When it comes to SEO, the target audience refers to the prospects and current customers searching for businesses like yours on search engines.

There are quite a few variables that define your target audience. They’re:

  • Gender
  • Age
  • Sex
  • Location
  • Purchasing Power
  • Buying Behavior
  • Education

Why Do You Need to Define Your Target Audience?

Marketing involves sending the right message to the right people and at the right time. And to know which people you want to target, how you would target them and where all depend on who your target audience is. You can’t craft a marketing message that appeals to people without knowing who they are and what they want.

How to Define Your Target Audience for SEO?

Defining your target audience will help you to:

  • Research for relevant keywords to optimize.
  • Attract traffic to your website
  • Create relevant and compelling content for your users to engage them.
  • Maximize conversions for your business.

How To Define Your Target Audience?

The first thing that may come to your mind is, why not target everyone? The short answer is it’s never going to work.

Your marketing appeal isn’t going to work on everyone. It has to be focused and narrow to get the maximum number of conversions possible. A generic message projected to thousands without personalization won’t bring you any SEO success whatsoever.

So here are a few tips that will help you to identify and define your target audience for SEO:

  • Know Current Customers

Knowing your current customer’s buyer personas is the first step to understanding who your target audience is. Now you can do this in a number of ways.

Your sales team is well-versed with details of your existing customers. At the very least, they have information on the most targeted demographics and conversion rates. Another way would be to analyze the data from your CRM, which will also tell you about the kind of people buying from your business.

With the information you’ve gathered from these sources, you can determine the ideal buyer persona for your business and the keywords you need to target to attract and nurture them.

You can also keep an eye out for your current website visitors using Google analytics. The tool will tell about your website visitor’s demographics, geo-location, interests, etc.

  • Keyword Research

Searching for the best keywords in your niche to target helps you to tailor content that’s performing well in SERPs. And when we talk about the ‘best’ keywords, we mean search phrases with low competition but high search volumes.

It’s important that you target different kinds of keywords to get the best possible result on your SEO strategy. For example, your focus keywords will help prospects find your business online, while long-tail keywords will make your content and blogs more visible to interested searchers.

Using both kinds of keywords in your business website will lure more traffic to your site while giving you an understanding of your target audience.

Keywords aren’t just essential in your main body of content, but also to write meta descriptions and page titles that get noticed and improve your website rankings.

  • Analyze Competitor’s Strategy

If you’re a start-up or the entrepreneur of a small business, looking at your competitor will often reveal a lot about your target audience.

To make your job easier, online tools like SEMRush help you analyze competitors’ strategies and campaigns, including their target audience. Simply enter your domain name in the SEMRush search bar, and you’ll get a list of the top competitors of your site, their top-performing keywords, and web pages.

Such a comprehensive list of how the major players in your niche are performing is immensely useful to understand the ideal keywords and which page they rank against. This data will tell you what kind of audience is approaching businesses like yours and what content to feed them to get them through your sales pipeline.

  • Communicate with Customers

Getting in touch with your prospects is a direct, no-nonsense approach to know your target audience better. A simple follow-up by your sales or marketing team will reveal how your target audience makes purchasing decisions and what influences them.

As you communicate with more and more prospects, you’ll get a clear picture of the kind of people who are most likely to buy from your business and how to compel them further.

You can also leverage social channels to drive engagement with your prospects, invite traffic to your site and understand what ticks them and what puts them off.

Conclusion

Knowing who your potential customers are is the basis of any marketing campaign. Without it, your advertisements won’t come to any fruition. On the other hand, having a clear grasp of who you’re targeting your marketing campaigns on will help in improving organic rankings of your landing pages, increase traffic to your site and also provide value to your customers.

With customer satisfaction, your business will ultimately generate more sales with an enhanced brand image.

Are you looking for a digital partner who can take your business to the next level of growth? Contact Brampton Web Design to know more about how your organization can greatly benefit from our custom-made online strategies designed as per your specific needs.

Google’s search algorithm had constantly changed since its first Florida updates back in 2003. All-in-all, the search engine has over 200 ranking criteria on which it decides your website rankings. And regardless of how experienced and big, your SEO agency is, it’s near impossible to optimize for all of those SEO elements.

Ask any marketer, content creator, or SEO specialist, and they’ll tell you that there are some basic elements that need optimization; the rest will follow. And in a practical sense, that’s true.

High-quality content and backlinks, along with a positive user experience, are considered as the three vital factors for SEO success.

Why Do You Need to Follow Google’s Ever-Changing Ranking Algorithms?

As Google constantly updates its search engine algorithms, every brand, marketer, and content creator needs to adapt their SEO strategy to stay ahead of their competitors online. Following the search ranking signals are vital to keep your SEO campaigns alive and ensure the online visibility of your business.

As a marketer, adapting to Google’s algorithm changes helps you to gain:

● More Visibility

● Higher Organic Traffic

● More Leads and Conversions

● Brand Awareness

● Business Growth

In the early days of SEO, the emphasis was on quantity over quality. SEO experts included high volumes of keywords and backlinks with little to no regard for their relevance. But things have changed since, as the powerful search engine is constantly altering its algorithms in its single quest of providing users with the most relevant information for their query.

This blog will discuss the most important ranking factors that you should focus on in 2022 for ranking your content on the SERP.

Top SEO Ranking Factors

You can always start a paid search ad campaign and generate huge volumes of leads for your business, but that’s not a long-term fix. To achieve success and high visibility in the long haul, you have to work towards improving your organic rankings by optimizing the key factors that Google considers.

Let’s take a look at them:

  • Core Web Vitals

The latest and most significant addition to Google’s algorithms, core web vitals, is an indication of the user experience that visitors have on your website. These core web vitals consist of 3 basic elements that determine the user experience of a web page.

Core Web Vitals consist of 3 main elements:

● Largest Contentful Paint (LCP)

● First Input Delay (FID)

● Cumulative Layout Shift (CLS)

Optimizing for core web vitals is essential not just for ranking your site but also for online reputation management and getting your eCommerce site to rank higher on SERPs.

  • On-Page Optimization

On-page optimization refers to improving the aspects in your web page that’ll positively impact site rankings. These on-page optimization factors are vital for SEO success and help attract and retain visitors to your site.

A major part of your on-page optimization includes updating the meta titles and descriptions of every web page. A well-written and organized meta description helps users and search engines to understand your content. This, in turn, helps in indexing your site on SERP.

  • Search Intent Optimization

Google has been advocating for high-quality content as a major driver behind SEO success. For years it was about keyword placement and non-plagiarized content, but with the introduction of ‘search intent,’ Google has transformed the way it ranks content.

With the introduction of E-A-T principles, which stand for Expertise, Authoritativeness, and Trustworthiness, the search engine now looks at how your content fulfills the searcher’s query. Search intent means the reason driving the user to search for a specific query.

As a brand, accurate and trustworthy content is what you should aim for to satisfy Google’s ‘search intent’ guidelines.

So rather than just stuffing many keywords, the content that caters to the specific user intent with valuable information will be ranked higher in the SERP.

  • Mobile Responsiveness

The volume of mobile searches has already exceeded searches by any other device and is projected to exceed 7 billion searches by 2025. Mobile search optimization is crucial for SEO because Google itself announced in 2019 that it would prioritize mobile searches over searches through any other device.

Mobile responsiveness of your site ensures that it easily adjusts to the screen size of mobile devices with all visual elements displayed. Mobile-friendly web design has a direct correlation with a seamless user experience and low bounce rates.

If your website is not fully responsive to mobile devices, you should hire a web designer or ask your SEO agency to mend the issues inhibiting mobile-friendliness.

  • Backlinking

After content and user experience, your SEO strategy should include building high-quality links to your site. But be wary, as generating hundreds of poor-quality links will do no good to your SEO performance. These inbound links should come from a domain with high authority and be relevant to your niche.

If you have spammy or unnatural links to your site, Google recommends you to disavow those links so that they don’t affect your organic rankings.

Backlinking sits at the apex of your off-page optimization strategy. With quality links pointing to your site, it will automatically be indexed and ranked by search engine crawlers favorably in SERP.

  • Featured Snippets

Featured snippets are the short excerpts that appear on top of Google SERP. These snippets occupy what we call  ‘position zero’ with the rest of the results placed below it.

Google extracts relevant content from a website source and displays it to the searcher in a concise format as featured snippets.

Does the question now arise how to have your content positioned in the featured snippets? The answer is simple: creating high-quality content with clear and accurate information that satisfies the user’s queries.

Having your content positioned in the featured snippets section has multiple benefits, including hyper-visibility, increased traffic, and brand reputation.

Make Your SEO Campaigns a Flying Success

These are some of the most crucial aspects of SEO in 2022 and should be focussed on for improving your search rankings.

Obviously, there are many different approaches you can take here to get improved rankings, such as optimizing your content to be displayed in the SERP features and tools. Doing so will improve your visibility and organic traffic. Also, many marketers will advise you to combine your organic SEO strategy with periodic PPC advertising to maximize results.

Brampton Web Design is a top digital agency for creating stunning websites and ensuring that they experience online success. Get in touch with us today to know more about how we can drive value to your business.

The US census bureau estimated an upwards of $870 billion in e-commerce sales in 2021, a 14.2% increase than 2020 in the country.

The internet is driving more and more people to shop online, which means a lucrative opportunity for e-commerce brands to put their businesses together and tap into the massive potential of online sales. With the proper marketing tactic, e-commerce ventures can get more visibility online and drive up their sales.

And there’s only one way to gain higher visibility on Google; to rank highly on SERPs or search engine result pages. SERPs consist of various features like snippets, people also ask, local map packs, etc. Needless to say, your business has plenty of opportunities to feature in the SERP tools and gain high visibility and search engine traffic.

In this article, we’ll discuss how to gain hyper-visibility online and surplus traffic to your e-commerce site.

Why Is It Important To Rank Your E-commerce Business on SERPs?

With a high e-commerce website ranking,  you can get heightened visibility, which increases inbound traffic to your site. This increase in traffic results in more leads and conversions for your business.

Moreover, conducting SEO to position your e-commerce firms top of SERPs also ensures higher visibility and accords more trust in your business. E-commerce SEO reduces the need for paid search advertising on Google and enhances your organic rankings, which have a better impact in the long term.

But there are several other advantages as well. For one, with a high ranking, you can be sure that you’re beating your competitors for visibility, as more people are finding your business online over them.

So if you have an e-commerce business and looking for higher conversions and sales, investing in SEO could be the right solution for you. Even if you’re not ranking among the top pages currently, you’ll get many opportunities with SEO, given how feature-rich Google’s SERP is.

Tips to Rank Your E-Commerce Website on SERPs

Even a well-devised SEO strategy can take time to bring back results for your business, but it’s important nonetheless that you start now. Here are a few ways in which you can increase your e-commerce website rankings:

  • Keyword Research

Keywords are at the heart of any SEO campaign, and you need a mix of focus keywords, related keywords, and long-tail keywords in order to succeed with higher rankings.

But here’s the deal: you’ve been focusing on keywords and incorporating them in your site, but any result from those keywords remains elusive. Why so?

That’s because you may not be targeting the right keywords for the job. Your keyword strategy should include keywords that have a high volume of monthly searches but have low competition. This means that an increased number of your target audience are searching for the keyword, but the phrase isn’t being targeted by your competitors. This opens up a glorious opportunity to be visible in front of your prospects and beat your competitors to it.

If you’re unsure about the right keywords, there are various online tools, such as ahrefs, SEMrush, Moz, etc., that can help you find the right keywords to target for your niche.

  • Optimize Product Pages

Product pages in your eCommerce site should have a flawless user experience, as it’s the first part of your site that visitors will land on. So your prime focus should be on optimizing the landing pages on your site.

In order to optimize your product pages, you need to focus on getting some design elements right on your site. This includes an appealing yet clean layout with a proper presentation of products and categories. It should also have clear CTAs and seamless navigation for the user to find the correct information quickly. You should also invite reviews, ratings, and testimonials on your products to further influence the buying decision of your target audience.

Optimizing the product page is all about offering a high experience to users who are browsing products on your site. You want your products to appeal to them in a certain way, but you don’t want to burden them with too much information on your landing pages.

  • Improve Page Load Speed

Ecommerce product pages have lots of information, from product images and videos to their descriptions and other related information. All of this information could make your site page slower in responding to user commands, which could spell disaster for your e-commerce business.

Ideally, your page should load with all the visual elements within 4 seconds. Any longer than that and your users are likely to leave your site. But beyond a high bounce rate, if your page is taking too long to load, it’s expected to have a detrimental effect on conversions for your business. Page load speed is also one of Google’s core web vitals, meaning it impacts your SERP rankings.

You can test your product page’s load speed via online tools like Google PageSpeed Insights, which tells you how your individual pages are performing and the areas of improvement.

There are a number of things you can do to reduce the page load speed, like limiting images on your web page or compressing them using image editing tools like Illustrator and Photoshop. You can also consider improving your site architecture and navigation to enhance the user experience of your site.

Lastly, if you have video content on your site, try and compress or optimize them, along with removing excessive plugins and unnecessary codes.

  • Increase Mobile Responsiveness

More than half of e-commerce purchases are made via smartphones, with sales exceeding $350 billion in 2021 alone. And this number is expected to double by 2025, to a staggering $728 billion.

Mobile devices are all the rage when it comes to online search. More than half of global searches are made via mobile devices, and this number is only expected to grow in the next few years.

Search engines also prefer the mobile version of a site when indexing and ranking web pages due to such a high number of mobile searchers. Therefore, it’s imperative to optimize your site for mobile viewing to enhance user experience and generate sales.

To make your site mobile-friendly, ensure the readability of your page’s contents with contrast colors while testing your site on various browsers and devices. You can also offer mobile-specific features like barcodes and a smartphone-optimized URL. If your images are too large for mobile viewing and affect your load speed, compress them on low bandwidths to reduce the page load time.

  • Analyze Competitors

Your top-performing competitors are a great yardstick to measure what is a hit and what’s not in your e-commerce SEO strategy. By analyzing your competitors, you can know their strategy, the keywords they use, and the various optimization techniques they’ve incorporated into their site.

Other areas where you can look into their strategy are the linking opportunities, keywords, areas where you both differ, and what makes their strategy effective.

Competitor analysis can reveal a lot more to you about how your competitors are performing in your niche. It’s a great starting point when you’ve just established an e-commerce business, but as you move on, you should incorporate your own strategy based on your observations and experiences.

Best E-Commerce SEO Services in Brampton

Knowing how to improve your e-commerce website rankings is essential for higher revenues and the growth of your e-commerce business. In the absence of high visibility on SERP, you’ll most likely fail to reach out to your target audience.

Follow these 5 basic essentials to improve your e-commerce website rankings and generate more leads and conversions for your e-commerce business.

If you’re an SEO professional, you’re bound to know the various ranking factors that Google considers to index sites. More than 200 factors contribute towards ranking a site on top of Google SERPs, and nobody knows them all.

Some ranking factors outweigh others in terms of rankings. So, while it’s not possible to know all the ranking factors that the search engine considers, you can still focus on the core metrics and improve your website rankings.

If you’re starting as an SEO specialist or looking to boost your content by yourself, some essential elements have to be fulfilled to rank high on the SERPs. We’ve compiled together this checklist of the basic SEO elements that Google considers to rank sites.

Most Essential Google Ranking Factors

Ask any two SEO professionals with considerable experience, and you’ll be surprised to find that both of them are driving results but with a different approach than the other. In the field of SEO, there’s no set formula for success. You can improve your rankings organically by tweaking the critical on-page and off-page factors. Yes, you don’t need to pay attention to all 200 ranking criteria of Google.

By just focussing on the main on-page and off-page elements, you can start to improve your site’s ranking soon enough. These factors are:

  • High-Quality Content

For those who have been in this field for some time now must’ve heard the phrase ‘content is king.’ Many industry experts would tell you that your only focus should be to create useful, relevant, and fresh content for your users as the most crucial ranking strategy. Regardless of how well your website is optimized, if your content is written poorly or is not helpful to users in any way, you’ll not rank high on Google SERP.

Right now, you must be wondering as to what constitutes high-quality content. For Google, high-quality content is all about the uniqueness, originality, and relevance to users.

Every time you’re creating content, ensure that it’s unique and not plagiarized from any other source on the internet. You should also look to churn out content regularly with the latest news and events surrounding your niche. Lastly, focus on keeping your content organized with proper headings and subheadings to improve its readability.

  • Search Intent

Search intent is another key aspect of your SEO strategy. Google outlined the importance of keeping the user’s search intent in mind while creating content with targeted keywords. The idea is to provide the user with relevant information based on the search query. You need to identify why the user is searching for a specific query to satisfy their needs with your content.

Once you identify why the user is searching for the specific keywords, your content should match their search intent. This could be either in the form of videos, infographics, listicles, etc. You need to provide the exact type of content that the user wants to digest.

Understanding your target audience’s search intent has benefits that go beyond ranking. When you know why and what your target audience is looking for, you can know the buyer’s journey and where they stand in terms of purchasing a product or service. Search intent will tell you whether they’re looking for basic information or if they want to compare similar products to make a purchasing decision.

  • Keyword Targeting

With high-quality content, targeting the right set of keywords and including them in your site is vital for ranking your site on SERP.

Keywords are the search phrases or queries by which users access information online. Identify the relevant keywords for your niche and start including them in your site and content so that search engine crawlers index your site for those search phrases. It’s pertinent here to understand precisely which phrases your audience is searching for to optimize them on your website.

Ensure to include your primary keywords in the meta description, title tag, URL, and as the image alt text for Google to fetch whenever users type in your targeted phrases. Remember to use LSI keywords or the related phrases apart from your focus keywords and include them in your content as well for Google to easily understand what your content is about.

Most importantly, don’t do keyword stuffing or unnecessarily incorporate keywords throughout your content. Doing so will end up with Google penalizing your site.

  • Link Building

Link building or backlinks are the most important off-page ranking factor considered by Google. Backlinking builds relevancy and trust in your content, something Google highly prefers in ranking sites.

Backlinking also helps you gain inbound organic traffic from other sources relevant to your niche. With incoming links from high authority websites that point towards your content, you can establish yourself as a trustworthy source and be ranked among the top 10 on Google SERP.

  • Page Load Speed

As part of its Core Web Vitals update in 2021, Google emphasized the need to improve the page speed of websites in order to rank them on SERP. Page speed refers to the responsiveness of your web page and how quickly the visuals and fonts load to be displayed to the user.

Page speed is a part of the overall user experience that your site offers to searchers. Thus, your web pages should completely load with all visual elements displayed to the user within 3-4 seconds after the user clicks on your site. Beyond this time window, there is a great chance that the visitor will leave your site due to poor user experience access information from your competitor’s site.

To improve page speed, you can use any of the various online tools that inform you of the page speed of your website pages and identify areas for improvement. Popular tools include Google’s PageSpeed Insights, Pingdom Speed Test, MonsterInsights Site Speed Report, etc.

  • Mobile Responsiveness

There are over 3.5 billion mobile phone users, with More than 70% of online searches globally made via mobile devices. Needless to say, Google considers mobile-friendliness as another critical ranking factor.

Due to the high number of mobile phone users who are searching for information every day from their hand-held devices, Google indexes and ranks the mobile version of your website for search phrases. Without making your website responsive to mobile phones, you can’t expect to rank high on the SERPs.

  • Domain Authority

Domain authority is the next step in ensuring an SEO-friendly website. Domain authority is a Google ranking metric that dictates the ability of your site to rank on SERPs. It also establishes you as a trusted name in your niche.

The higher your domain authority is, the better your chances to rank favorably by Google. Improving your site authority can be done in a number of ways.

One way is to acquire quality backlinks for your site with niche relevancy, though a high number of backlinks don’t always guarantee higher rankings. The second way is to focus on creating high-quality content for your target audience to engage them.

You can check the domain authority of your web pages through online tools like Moz and MonsterInsights.

  • Site Security

Site security is another important issue that you need to focus on. Google considers the safety of users and their data as a prime concern, so your site should have an HTTPS encryption and SSL certificate for SEO success.

Conclusion

These were some of the major ranking factors in Google’s algorithms that influences the indexing of sites online. Though there are a number of other elements in Google’s ranking algorithm, paying attention to these will surely see improvement on your website rankings with consistent efforts. As you gain experience in optimizing these vital factors, you can learn more about the other criteria measured by Google for ranking websites.

If you need SEO services or want to make your business visible to thousands of prospects online, contact SEO specialists at Brampton Web Design agency. We’ve gathered valuable experience by serving clients from diverse industries and bringing them online success and growth.

Meta Descriptions are the short descriptions of your web page that appear on SERPs or Search Engine Results Page. Whenever a user searches for information on Google, they’re displayed with results related to their search query. These results are web pages containing the information the user is looking for. A meta description is a text that appears below the results describing the content inside the web page.

Meta descriptions inform users and search engines about the summary of the page so that they can figure out the relevancy of the content inside the web page. Meta descriptions consist of 155 characters on desktop view and 120 characters on mobile view. Within these character limits, webmasters and content creators need to include an excerpt for the contents of their web page.

But why are they needed? What purpose do they serve? And can one excel in SEO without focusing on meta descriptions?

We’ll talk about all of this in this blog post.

Why are Meta Descriptions Important?

As mentioned above, meta descriptions are informative tools for users and search engines that inform them of the context of contents inside a web page. Meta descriptions are essential for SEO as users click on a website after reviewing the meta description and ascertaining whether the content inside is helpful to them or not.

Some SEO experts and marketers will tell you that Google declared that meta descriptions aren’t a factor in its organic ranking criteria. However, that doesn’t necessarily mean that they don’t serve any purpose. A well-written meta description can significantly improve your click-through rate, which increases traffic on your site and helps in ranking higher on SERPs.

We established above that meta descriptions have character limits, which means that any meta description beyond the character limit won’t be fully displayed to the user. So staying within the character limit is needed to show the full description of a web page in the SERPs.

Look at Google Analytics and Google Search Console to understand your traffic source. If you have more visitors from mobile devices, ensure to limit your meta description to 120 characters. Conversely, if you have more visitors to your site from desktops, you should conform to 155 characters with your meta description.

Meta Descriptions helps your website in the following ways:

  • Higher CTRs, which result in more conversions for you
  • Informs users about the page contents
  • Helps to rank higher on SERP with improved indexing

Tips to Write Meta Descriptions that Boost Engagement and Rankings

Google has published its webmaster guidelines which entail how to write compelling Meta descriptions to improve your CTRs and list you higher on its SERP. As a marketer or content creator, a compelling meta description is an essential ingredient for success in your SEO campaign.

  • Stay within the Character Limit

The first thing you need to do is to include the relevant information inside your web page within the meta description character limit. It’s important to remember that this limit doesn’t mean that you won’t be able to write more than 120 or 155 characters, as the case may be, but rather, Google will display the number of words within this limit to searchers.

Ideally, you should write meta descriptions within 120 to 155 characters so that it’s displayed to both desktop and mobile users. Remember to place the most important words relevant to the page topic at the beginning of your meta description. This way, you won’t risk losing necessary information on the SERPs.

  • Go for Accuracy

Beyond the right character limit, it’s more important to have an accurate meta description that correctly summarizes the content within the web page. This summary should be correct, relevant, and compelling enough for the user to click on the link and read the full content inside.

Incorporating your focus keyword on this summary is a good practice for writing meta descriptions. But, you should avoid stuffing keywords in the meta description just for the sake of it, as it provides little value or information to the searcher. In the absence of a relevant meta description, your overall user experience will be affected along with a low CTR. Just like the high-quality content you’re creating on your site, it’s essential to have a quality meta description that summarizes the entire context accurately.

  • Ensure Uniqueness

Meta descriptions are often not considered an important part of your SEO strategy because they aren’t always displayed to the searchers. Site owners, thus, focus on improving the page experience and visual elements of their website. However, that’s not a good practice for SEO management.

Whether it’s displayed to users or not, it’s still visible to Google and other search engines. Meta descriptions make it easier for search engines to understand the nature of the content and index them for the particular search phrases. That’s why each and every web page of yours should have a unique meta description summarizing what the searcher should expect if they visit the page.

The originality of meta descriptions becomes exceedingly important when the web page doesn’t contain any text inside. Each page in your website has something unique to offer to users, like products, about us, contact us, etc.; the meta description for that page should also be unique.

  • Use CTRs

CTR or call-to-action guides the user towards the next step. CTRs are vital tools for conversions and compel the user to take any action, whether a subscription, registration, downloading content, or providing content information.

Meta description and CTRs become important when running a paid ads campaign on Google. The meta description becomes the ad copy, laying out what the ad is all about and what it has to offer. Include compelling CTRs on your meta descriptions, beginning with “How to…” or “Discover…” and similar copies. Meta descriptions that start with these lines influence users to click on the ad and learn more about your products and services.

High-Quality Meta Descriptions Mean More Conversions

Just like title tags and headers in your content, meta descriptions are crucial to improving your on-page factors that positively influence SEO. Meta descriptions can increase your CTR and help users connect and engage with your content.

Without accurate meta descriptions, search engines won’t understand what your content is about, which makes it extremely difficult to be indexed on the SERPs. Therefore, you should create unique, enticing, and relevant meta descriptions for every web page that invites searchers to click on your site and read your content.

Today, social media has become an essential tool for reaching out to potential customers and forming meaningful relationships with them. It’s a vital part of your digital marketing strategy, one that’ll reap you rewards in enhancing your brand visibility and image. Numerous studies have already shown social media marketing to be the most effective digital marketing strategy for ROI. Social channels have the power to boost your marketing campaigns and help you gain customer insight while generating a handsome ROI.

Targeting the right channel for your social marketing strategy is important for your business to get the right results on the investment made. When implemented correctly, social media marketing helps you get more leads for your business, improve the organic ranking of your business website, drive heavy traffic and increase conversion.

But creating the right digital strategy has a lot to do with the social media platform you choose to run your marketing campaigns on. While Facebook, with over 80% of market capture, may seem to be about the obvious choice, it isn’t always the case. Other platforms like Instagram, LinkedIn, Snapchat, etc., can also become dependable platforms for you to attract more prospects to your business.

This blog will discuss what factors influence the choice of your social media platform, along with the best social channels for your type of business.

Factors to Consider When Choosing the Right Social Media Platform

Several factors weigh in when looking at the best social media channel to focus on. These factors are internal, i.e., related to your organization, or external. . Knowing your business needs and the niche of every platform is important to identify the best social channel. Still, there are other factors at play here as well.

  • Your Business Objective

Your business objective is the first thing that defines the platform you should target your social strategies. Whether it’s reaching out to new prospects, generating leads for your business, or simply getting known in foreign markets, your business goals should take the top spot in filtering out the right social platform for business marketing.

If you want to use social media to increase brand awareness, you should look towards well-established, popular platforms that have a large chunk of your target audience in them as active members. Also, consider the niche of every platform before advertising on them, as some channels may consist of the buyer persona, which is the target audience for your business. E.g., If you’re a B2B business, LinkedIn may be the perfect fit for advertising, whereas if your buyer persona includes a lot of youth, TikTok could be the platform to make a difference for you.

Similarly, if you’re looking for more brand visibility, Facebook is the right platform to market your business with billions of daily active users. For lead generation campaigns, LinkedIn is the most apparent suitor to take up to reach your marketing objectives.

  • Target Audience

The second most influential thing to remember is to be present where your target audience is. After you know the right platform best aligned with your organizational goals, it’s time to see where your prospects are engaged the most.

Ad campaigns help your business to reach your target audience based on the demographic set by you. Understanding the behavior, purchasing process, and interest of your target audience is vital for the success of your marketing campaigns. But most importantly, understanding the demographics is necessary to run ad campaigns on these social channels.

Always use data-backed insights for advertising on social channels. Your chances of conversions will greatly increase when you focus on the right set of people to listen to your marketing appeals.

You can also use online tools that help you gauge your current followers and segregate them on the basis of age, gender, location, and other specifics. By understanding your current prospects, you can target similar audiences through social media ad campaigns.

  • Competitors

What do you do when you can’t ascertain the right platform where your target audience is? You look at your competitors.

A competitor analysis also reveals other parts of their strategy, like which platforms they are using the most? What kind of content do they post? How much engagement are they getting on their posts? The answers to all these questions will assist you in formulating a marketing strategy of your own and target similar prospects as your competitors. It’s not the ideal way, but definitely, an excellent way to start.

Online tools, again, can help you in identifying the biggest players in your industry with the most reach and influence on social channels.

  • Content Strategy

There are various kinds of content that you can post online on social channels. Some posts are platform-specific, while others relate to your business’s overall vision or mission. As mentioned earlier, if you’re a business engaged in B2B services, LinkedIn and Twitter are ideal for creating content that taps into the interests of your fellow professionals.

If your content strategy is more visually inspired, then Instagram, YouTube, and TikTok can be the proper leverage to appeal to your target audience and get high engagement.

  • Marketing Capability

Most brands use multiple social media channels for marketing their business to prospective customers. Adopting a similar approach is recommendable, but with the right balance. Using various platforms for your online marketing objectives guarantees higher visibility and outreach, but engaging on various social channels also runs the risk of stretching your resources on platforms that aren’t suited well enough for your business.

Additionally, with more social media platforms, it may become difficult for your marketing team to manage, especially if you’re a small business. While this can be taken care of using online tools like Buffer, which allows you to schedule your posts beforehand, the real problem is churning out engaging content for each platform regularly. Although you can cross-post similar content on different platforms using tools like Buffer, it wouldn’t always be productive; what works on one platform doesn’t work on the others.

Thus, to save time and money, it’s wise to start with a single social channel and then move on to the next platform to meet your marketing objectives.

Achieve Business Growth with Stellar Social Media Marketing Campaigns

Brampton Web Design agency specializes in elevating your marketing campaigns across digital channels, including social media platforms, to foster the growth of your business. Our experts have a deep understanding of the basics and complexities of social media sites to design engaging marketing copies that attract your prospects into becoming long-serving customers.

Consult us today for higher engagement and conversions on social media channels to generate higher revenues for your business.

Google has come leaps and bounds ever since its formation over two decades ago. The powerful search engine released its first update in 2003, known as the Florida updates, and hasn’t looked back since. Today, there are over 200 criteria for SEO specialists to optimize for ranking their website.

However, with great difficulty comes excellent leverage, and Google has done just that with its SERPs, leaving bits and crumbs for us to pick up.

Google has constantly been updating its Search engine result pages (SERP) with newer tools and functions that make the life of SEO experts easier. These tools can gain more visibility on SERPs and attract higher traffic to your content. Moreover, these SERP features tell us about the user’s search intent, paving the way for optimizing on-page and off-page elements to improve organic rankings.

This article will look into the top SERP features that can be leveraged to benefit your overall SEO campaign.

What are the SERP Features?

SERP features include additional information that Google pulls out to provide accurate and relevant information to the user. This data is drawn from various content sources, optimized for the user’s search phrase. SERP features differ as per the user’s search phrase, but they follow the same pattern concerning the category of the information displayed.

These features include related questions to the search phrase map locations if the search phrase contains any geographical keyword or a knowledge panel. A typical example would be if you search for a movie, the SERP includes images of the main actors in thumbnails.

These SERP features are bits and crumbs, which can be immensely useful for SEO purposes. By understanding the user’s search intent, you’ll know exactly which keywords to target. It’s like understanding your user’s pain and then providing them with the relevant information that they’re looking for.

If you’re a content creator or an SEO specialist, you should pay attention to these SERP features and improve your SEO campaigns. Your competitors are doing it, and so should you.

Here is a list of the SERP features that commonly appear upon a user’s search:

  • Related Questions (People also ask for)


Related questions mostly appear when a user searches for a question, but they also appear in other searches as well. This list is displayed in a drop-down which consists of inquiries related to the search phrase. The list is infinitely long, and at times, repetitive, but that only increases the opportunity window for an SEO expert to tap into.

One way to optimize your content to appear in a related question list is to organize your page with proper H1 and H2 tags with the relevant information pertaining to the search phrase. The idea is to manage your content in such a way that it is easy for Google to pull it off as related questions.

Several online tools like ahrefs and SEMRush can tell you which web pages of yours are ranking highly for keywords, including those featured in the related questions tab.

  • Featured Snippets


The search engine identifies the user’s search intent and returns relevant informational snippets in paragraph form, bullet form, or tabular form. Featured snippets are boxes that contain excerpts pulled by Google from the top organic results. Sometimes, these snippets are placed on the topmost section of the SERP, which means chart-busting CTRs for you.

The thing with featured snippets is that Google only uses these excerpts from the top ten organic results that appear in the SERP. So if your web page is ranking amongst the top ten results, your content will be automatically pulled out by the search engine as featured snippets.

But if you do not rank among the top ten in SERPs, the only thing you can do is to improve your organic rankings.

Optimizing for a spot on the featured snippets section is quite the same as related questions. You have to identify the informational intent that the user is searching for and then create your content accordingly that answers the questions related to the keyword.

A good way to start would be to analyze the questions and snippets populating the SERP for keywords you’re ranked for. Once you’ve identified the most relevant questions for the keyword, optimize your content with proper H1 and H2 headings, answering as many similar questions as possible.

Ultimately, with high-quality and relevant content, your information will be pulled by Google and displayed in SERP as featured snippets.

  • Local Maps


Any search that contains a geographical phrase around the device’s location will be returned with a list of local map results in the SERP.

A common example would be searching for a cafe or restaurant nearby, where Google fetches information from various sources and displays the results as a list with photos, reviews, and contact information. Thanks to Google’s local search algorithm update, the local map service has been essential for the recent boom in online visibility for small businesses.

Local map packs help small businesses located nearby to get visibility in front of searchers in their area. Therefore, as a local business, it’s absolutely vital to optimize your website to be featured in the map list.

You can get featured in the maps by updating your Google My Business account with high-quality images and an accurate description of your place. There are also in-depth categories that the user can access for information like parking space, disability-friendly service, etc. Another critical factor is having good reviews left by your customers online. Positive reviews from multiple online users largely influence local pack rankings.

  • Image Carousel


Image carousels appear when the search enters information with a visual intent, like searching for food or fashion. The SERP contains an image carousel with pictures related to the keyword searched.

Optimizing for image carousels is simple. You have to tag the images correctly and ensure that the text around them is descriptive of the image. You should also include keywords in your alt tags, captions, and file name.

  • Video Pack


Just like image carousels, Google responds with video packs to searches with visual informational intent. Videos are often returned by the search engine for searches that look for DIY content or begin with ‘How to.’ The videos are accompanied by timestamps, which provide an explanation to the searcher about their query.

The best thing about incorporating videos in your content is that they’re much more likely to rank than paragraphs of plain text. Similar to optimizing for other SERP features, Video carousels also require you to understand the user’s search intent. Once you’ve identified their informational requirement, you can create a video by targeting a keyword and then building the video around the topic.

Similar to image optimizations, your video file name should have the required keywords along with a detailed description. The thumbnail of your video should also be engaging enough to attract searchers to click on it. It’s also best if you publish the video on YouTube with a proper timestamped outline for the viewer to understand exactly what they’ll be looking at.

  • Top Stories


Top stories include the latest news stories and events that are relevant to the search phrase entered. Google scans through the user’s informational intent to return recent happenings from around the world in a carousel form from various sources.

As a news agency or publisher, if you want your story to appear on Google’s top stories spot, you’ll have to optimize your publication on Google’s Publisher Center as per the standard practice. While adhering to Google’s guidelines, you can create a story that will be featured in its top stories section upon the user’s related search. The title should clearly be related to the search phrase while incorporating the targeted keywords.

  • Sitelinks


Sitelinks are the additional links displayed by Google related to a branded search term, such as searching for Amazon on the search engine. These site links contain web pages to the same site, such as ‘Contact Us’ and other categories which direct the user to the information they want.

Sitelinks can also help you to improve your CTR with users entering your web pages that are relevant to their search query.

Sitelinks are auto-generated by Google, which means that you’ve to improve and maintain your site architecture and hope that Google fetches the links on its SERP. To optimize for site links, ensure proper internal linking of your web pages with appropriate anchor text to guide the user. Also, fix any broken links or duplicate content issues on your site.

  • Shopping Results


Shopping results mostly appear for searches related to eCommerce brands or products. Unlike other forms of SERP features, shopping results are paid ad placement on SERP that displays the product image, name, and price. Mostly, they appear on top of SERP above the organic results.

Also called the Google Shopping campaign, you can immensely benefit from this SERP feature as an eCommerce venture. To set up this feature on SERP, you need to build a Google Shopping campaign from scratch on your Google Ads account. Shopping campaigns provide a high conversion value along with an expanded outreach for your business.

Want to appear on the Google SERP features?

Do you want to make use of the fantastic SERP features and get your content listed on them for better outreach?

Brampton Web Design and Digital Marketing agency can help. We’ve served numerous clients across diverse industries to optimize their website and content to appear as a snippet on the SERP. Our experience in the field suggests that with an increase in Google snippet placement of your content, the organic traffic on your site also automatically hikes up.

If you want to feature on Google’s SERP and want to know how Brampton can deliver results to your business, feel free to contact us today. Schedule a meeting with our marketing specialists and learn more about how we can help you to grow your business online and offline.