Google’s local ad update was rolled out to help local businesses grow. As a local business, you don’t need a large marketing budget or hire an expensive agency to create visibility now. You can leverage this local search update from Google and place your business in high visibility in front of your local audience.
Here is how the latest Google update can help your local business to grow:
High Visibility in Local Area
How do you penetrate into your local area and take on established brands that have huge budgets? The answer is Google’s local search ads. With local search engine marketing, you can set up your business on top of SERPs and cater to local customers in your area.
You’ll not only attract more traffic onto your site, but you’ll also get high-quality and relevant leads who are genuinely interested in your products and services. The right Google ad strategy can reap huge benefits as a local business.
Another factor that can put your business on a pedestal is voice search. As of 2021, voice searches account for about 20% of all searches globally. When a user performs a voice command to the in-built virtual assistant, it answers back in audio by telling them about the top results on the SERP. So with your business on top of the SERPs, your target audience will hear about your business more often through the virtual assistants in their smartphones.
As you get hyper-visibility in your area, it’s likely to give a boost to your in-store visits and walk-ins as well. As more people click on your ad and know about your business, it’ll encourage them to buy from you or recommend you to their acquaintances. This is because as your business is located close to them, it adds to their convenience to purchase from you rather than hop across town.
Soon after their November 2021 update, Google also released data that backed increased store visitations as a direct result of local ads on the search engine.
Placing an ad on Google will guarantee top spots for your local business every time users search phrases related to your targeted keyword. With your ad placed on top of the SERPs, you’re bound to receive high traffic volumes as more users click on the ad.
All this traffic translates into increased leads for your business, with users wanting to know more about your products or services, which results in rising inquiries and calls by them.
Google ads can be very easily managed by anyone who’s had a basic experience with SEO. SEO requires hundreds of factors to be considered and then optimizing the core on-page and off-page elements to get higher organic rankings. But with Google Ads, you can set up the ad by creating the landing page, assigning a budget, and bidding for keywords. Your ad will typically go live within 3-5 business days, and you start getting instant results.
You can pause the ad and restart it any time you want, with just a single click. Google also allows you to alter your ad strategy by modifying demography, keywords, and more during the campaign.
Studies have shown a massive 80% of local searches on mobile devices directly convert into sales. Such a high conversion rate can be directly attributed to local search ads, as they place your business in front of your consumers when they’re looking for a product or service. This increases your chances to convert them into leads and, possibly, sales