How to Increase Store Visits with Google Local Ads

How to Increase Store Visits with Google Local Ads

Ever since Google rolled out its first algorithm update, it’s been constantly changing how websites are ranked online. As businesses dominated the search engine space with massive budgets and digital marketers, Google released its ‘vicinity’ update, emphasizing search results based in a local area.

These local ads have since proved to be a boon for local and small businesses, with the update being integrated on Chrome and Maps for better results on user queries. In essence, this means that any user entering keywords like ‘hair salon’ or ‘car wash’ will get results based on their geographical proximity.