July 2022 - Brampton Web Design

Custom web development goes beyond the aesthetics of a website and focuses on the core requirement of the business. Whether you want to use your business website as a lead generation tool or want your target audience to buy/subscribe from the digital medium, a custom website will include all the features and functionalities required for you to attain those goals.

In this regard, a web developer must have an in-depth understanding of your business challenges and try to solve them by addressing each issue on its merits.

Today, almost every business has an online presence in the form of a high-performance and dynamic website. A custom web development improves your existing website’s performance by increasing the functionalities. Thus, if you’re looking for custom web development services, it’s best to go for an experienced developer who has proficiency in the latest tools and technologies that can make a difference for your business.

But, custom web development projects can be complex. So here are a few tips to keep in mind for custom web developers.

1. Simplify Navigation

Navigation is another essential element of your website. Without proper navigation, you can’t expect users to stick around.

An experienced web developer knows that custom sites require engaging designs and an enriched user experience to reduce visitor bounce rates and keep the user hooked. Internal linking of pages, CTAs, and removal of broken links are some measures you can take to simplify your site navigation.

2. Use Unique Calls-to-action (CTA)

People access the internet to look for information and buy products and services they’re interested in. For the latter part, using simple CTAs will help your users to navigate your site freely and use its features.

As custom websites cater to the target audience’s specific needs, a clear and well-defined CTA is necessary to track conversions and increase your audience base.

3. Improve Page Speed

Page speed is a vital part of your web development project. If your web pages take a long time to load, your visitors won’t stick around for long. This also negatively impacts the user experience of your site. Research has proved that an average user would wait 4-5 seconds for a web page to load; beyond that, they’re likely to get frustrated and bounce off the site.

A web developer must ensure that page load speed doesn’t impact the site’s user experience. For a custom website, the developer must keep tabs on the page load speed of the important pages on the site. In order to check page load speed, you can use PageSpeed Insights, a tool from Google to keep your page load speed in check.

If one or more of your pages are taking too long to load, you may take measures such as compressing images, connecting sitemaps, and linking internal pages. A site with seamless navigation tends to have better page load speed.

4. Using Template Design v/s a Custom Site

Template designs have been made popular in recent years, thanks to WordPress. But templatized sites aren’t enough to fulfill all your website goals, whereas a custom design will specifically cater to them. WordPress has allowed us to go for instant templates rather than spending time on custom designs.

All the features are tailored to fulfill your unique needs when you go for a custom design. It’s also worth noting that while small websites with limited functionalities may use template designs, the same won’t hold for big or complex sites like e-commerce. So before you start your web development project, it’s best to hire developers who are fluent with custom designs.

5. Design and Content Structure

Content and design are two elemental aspects of any website. The content is the information that’s to be digested by the user, while the design ensures that the information is placed in such a way so as to help users consume content easily.

A good site design will make your content easy to read and understand, and high-quality content will ensure that the information contained therein is relevant to the user. Your content shouldn’t just be valuable and informative but should also engage the users while fulfilling all SEO requirements. On the other hand, the design should be such that it lures the audience into reading your content but at the same time shouldn’t get their focus out of the calls-to-action and conversion tactics.

6. Incorporate SEO-Friendly Features

Making your website SEO-friendly is immensely important in a hyper-competitive world like ours. You should go for website developers who clearly understand SEO guidelines and are competent enough to include them in the site.

No matter how good your design and content are, if it’s not able to reach your audience, it’s useless. Without adhering to SEO practices, your site won’t be visible to your target audience, leaving you helpless in attaining your business goals. An SEO-friendly site includes being compatible with universal devices and platforms, such as smartphones. Additionally, SEO guidelines keep on changing continuously, so you need to stay updated on the changes and incorporate them into your site without delay.

7. Make it Easy-to Update

Custom websites are preferred by developers as it offers flexibility in terms of functionalities. With ever-changing industry standards and market trends, one needs to keep evolving their site to keep it current and relevant for their users.

Thus, it’s important that your web developer also keeps an eye out to make your site as flexible as possible. You should be able to carry out changes in images and texts in the future without the need for experts.

Wrapping Up

Remember that when going for a custom web development company, you should choose your development team wisely. This is because custom-built sites take time, and in the event of a mistake, it’s that much harder to go back and rectify the mistake.

We hope these tips were helpful for web developers and businesses alike. Custom websites are the call of the day, and developers must keep on improving their skills and stay up-to-date with the latest development trends.

Visit our blog section to find more useful articles, tips, and insights on digital marketing, web design, and development.

Domain authority is one of the several factors that Google factors in when ranking websites. These ranking algorithms determine how websites are ranked for their targeted keywords. Sites that measure up to most of these factors, or the important ones at least, are rewarded with a spot on the first page of Google’s search results.

Domain authority is one such ranking signal, and it plays an integral part in aiding your SEO campaign.

But what is it? And how will it help in improving your organic rankings on the SERP? Let’s find out below:

What is Domain Authority?

Also known as website authority, domain authority is a metric used by Google to determine the rankability of a site. There are good domain authority and bad domain authority, with Google assigning scores for each domain authority.

A high score means better chances of ranking, and a low score means lesser probability.

Although domain authority isn’t as influential as content, backlinks, and user experience, it is still an important aspect used by SEO agencies and specialists worldwide.

Improving your domain authority means you have a higher probability of improving your rankings and making that push towards Google’s first page. But how do you optimize your website’s domain authority to improve your rankings?

In this blog, we’ll discuss how to improve your site’s ranking by improving domain authority.

How to Increase Domain Authority?

A lot of domain authority is really about how your website is configured. This includes content, page load speed, website architecture, and responsiveness across various devices. These are the basics of domain authority, and they serve as a good starting point if you’re unfamiliar with how it works.

If you’re looking for tips to increase your domain authority, follow these steps below and keep the tips in mind to improve your SEO efficiency:

Build High-Quality Backlinks

Link building is a fundamental aspect of any SEO campaign, one which allows Google and other search engines to analyze your content quality. However, you should remember only to use high-quality backlinks from niche sources.

The links that are built from authoritative and relevant sources are best for improving your domain authority. The more high-quality links you make, the better your SERP rankings get. A key point to remember when creating backlinks is that your title tag should be similar to the site you’re linking.

Blogging is a great way to acquire quality links. Blogs from trustworthy sites can be linked to your content so that your readers can digest more informative and valuable content from proper sources.

It’d be wise for you to have a link-building strategy in place. Guest posting and blogging are great ways to acquire good quality backlinks from authoritative sites. Remember that quality and consistency are key when it comes to blogging and acquiring links.

Create Valuable Content

Content drives the internet.

Creating valuable content isn’t just good for the target audience and search engines and helps you connect with authoritative sites. Such authoritative sources will only link their site with you if your content is valuable and informative.

You can create high-quality content by producing detailed articles that provide some kind of information or value to the reader. Visual content like graphics, explainer videos, infographics, etc., also helps to engage the reader and enhance your content quality.

Creating great content is by no measure an easy task and may require considerable time on your part to polish it. But in the world of SEO, content is king; all the time and effort you spend creating such content will be well rewarded.

Mobile Responsiveness

Mobile responsiveness or friendliness refers to the creation of a simpler site that can be easily accessed on smartphones and other devices. Websites that are compatible with screen sizes and browsers are considered mobile-friendly. Mobile users have outnumbered desktop users in the past few years, so mobile-friendly websites are rewarded by Google with better rankings.

Mobile-friendly websites will also improve the chances of getting quality backlinks.

Page Load Speed

Page load speed means how quickly your web pages respond to the user’s commands. As per research, if your web page takes more than 4-5 seconds to respond, chances are that the user will leave your site and move on to your competitor.

Web pages with a quick page load speed have low bounce rates, as against pages that take a long time to load properly. Page load speed is a vital metric in SEO and has to be prioritized to improve your organic rankings.

Using PageSpeed Insights or other online tools, you can analyze your page load speed and find ways to optimize them.

Market your Content

Simply creating great content isn’t enough; you need to thoroughly promote it on proper channels to get it across to the right people. Email marketing and social media marketing campaigns are great ways to market your content to your target audience. This will also help you to acquire new customers who can read your content and make purchasing decisions.

Moreover, the more you market your content, the better chances it’ll have at acquiring backlinks.

Remove Low-Quality Backlinks

As we mentioned earlier, domain authority is a lot influenced by the quality of links you build for your site. You must have more high-quality backlinks than low-quality ones for better domain authority.

The best way to do it is to use online tools that help you identify poor backlinks hindering your domain authority score. You can manually delete them or have them disavowed via Google.

Wrapping It Up

We hope you’ve understood how essential domain authority is for your business and how to optimize it for improving your organic ranking on search results. By gaining a good domain authority rating by Google, you’ll be one step closer to reaching Google’s first result page organically. This will further help you in reaching a wider audience base and acquiring more potential leads for your business.

We hope you liked this article. For more insights and industry tips, visit our blog section and read our in-depth articles on digital marketing and SEO.

Do you want your business website to be positioned on top of Google SERP? Contact Brampton web design SEO company and start your domination of search results today.

Things to consider For Developing a Custom Website