Billions of People are on Facebook
Last Year, 80% of all online users used Facebook, that’s almost 3 billion people globally. The social media giant has billions of people who use the platform for at least 2 hours a day on average.
So it’s safe to say that a lot of your potential customers are using Facebook, and they’re likely to grow in numbers, whether your business caters to such a huge number of prospects or not.
All this means that your potential customers are using Facebook every day and for a considerable period of time. Not harnessing the immense potential of the platform as a business is missing out on vast revenues.
More Brand Awareness
Brand familiarity is one of the key benefits of the social platform. The more customers know about your brand, the more likely they will buy from you. Facebook advertisements are a great way to educate your consumers about your brand and increase awareness.
Increases Web Traffic
Facebook ads are also great mediums to increase visitors to your website. With more traffic driven to your site, your chances of conversions and sales also increase significantly. Facebook’s advertising tools allow you to create click-through campaigns that redirect visitors to your business website.
Though there are many more ways in which you can drive up traffic to your website, the social platform’s advertising tool is cutting-edge with high precision and much easier on your budget.
Increase in Leads, Sales and Revenue
With the right ad copy and campaign specifics, your business can get real-world results in the form of more leads, conversions, sales, and revenue.
Facebook ads have a superb ROI, owing to their cost-effective targeting services. On average, businesses that leverage Facebook ads generate three times more revenue through sales than they invest in the platform.
However, it’s not a walk in the park. You need experience with lots of ad campaigns before you get the hang of it and deliver results to your business.
If you’re starting as an online marketer or are new to Facebook ads, build campaigns with as little as $10 and measure the results you get from the campaign. You can alter the demographic and other advertising specifics if your original ad isn’t returning the desired results. Don’t build ad campaigns with thousands of dollars as an amateur. The chances are that your investment could go to complete waste with no actual return on your investment.
As a small business, you can also hire a digital marketing agency like Brampton web design to create actionable, measurable, and result-oriented Facebook ad campaigns for you.
Fast and Cost-Effective
A major benefit of Facebook advertising is that it’s much cheaper than traditional forms of advertising. With as little as $10, you can easily reach thousands of people on the platform while showcasing your products and services or driving brand awareness.
Traditional advertising like media broadcasting, print advertising, and billboards require large investments, and the campaign runs its course through the period as agreed by the parties through a contract. However, with Facebook ads, you can stop a campaign if it isn’t giving you the desired result.
Additionally, Facebook ads are fast and return immediate results. It’s a great tool to expeditiously drive traffic and conversions for your business.
Measurable Results
The Facebook advertising tool is ingenious, with all the campaign details right at your fingertips. All impressions and clicks on your ad copy can be viewed on Facebook’s Ad Manager user dashboard.
You can also keep track of the conversion rate with Facebook Ads Pixel on your business website to track user activity received from the platform.
All the data you can measure on your Facebook ad campaigns means identifying areas where you lag and adjusting the campaign strategy to get better results.
Engaging Target Audience
Facebook ads not only engage your target audience on the platform but can also be used to target your website visitors once they’ve left your website.
People can engage with your ad copy with likes, shares, and comments, which is an important marketing function. Your customer can directly engage with your brand, and you can build a meaningful connection with them. Over a period of time, such a buyer-seller relationship means increased chances of conversion for your business.
In addition, Facebook ads also engage with your business website visitors through remarketing. Remarketing is a digital advertising technique by which you can target recent website visitors. Remarketing boosts sales by re-engaging with people who have visited your website but haven’t made any purchases yet.
Remarketing allows you to significantly drive conversions and get a handsome ROI on your ad campaigns.
Other Benefits
A gamut of benefits awaits you with your Facebook social media marketing campaigns. These ads help you gain more traffic on your website blogs, increase SEO rankings, and help you to reach new markets.
Facebook ads can also fuel your email marketing campaigns through ‘lead ad’ forms which capture the user’s mailing ID, giving your sales team a list to work on.
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