How to increase website traffic using social media?

There are multiple ways through which you can increase website traffic. From SEO to paid advertisements on Google, you can attract more audiences to your website. It doesn’t so much matter which channel you’re using; it’s about how you’re using it.

Social media is a powerful platform that you can leverage to generate streams of organic traffic to your website and get better prospects who are likely to become your loyal customer base. Moreover, this benefit is in addition to building trust in your brand and generating quality leads through Facebook, Instagram, and other social platforms.

Benefits of Social Media for Businesses:

Social media marketing carries tons of benefits for your business. Not only is it cost-effective, but it also consists of billions of active users who can be targeted using adverts to create impactful marketing campaigns.

These are the main benefits of promoting your brand through social media platforms:

Increases brand visibility

Leveraging social media networks for brand promotions is a commonality today. Millions of businesses online are leveraging social platforms to increase visibility for their brand and acquire new customers.

Increases website traffic

You can engage your audiences on social media platforms using call-to-action (CTA) buttons and direct traffic to your website to move prospects down your sales funnel.

Lead Generation

People use social media to share their lives online and connect with others. They’re not there to buy products per se, which is why every lead you generate from social platforms are better qualified to buy from your business since they are more likely to be interested in your products/services than browse for your competitors. Social handles like Facebook are a great medium for generating quality leads and enabling conversions.

Boosts sales

With well-qualified leads and better chances at conversions, you can also boost your sales and increase revenue through social media marketing.

Develop a loyal customer base

Social media isn’t just for promoting your business; it’s a unique opportunity to build relationships with people, not just your customers. You can engage and connect with your target audience better on social platforms, which goes a long way in developing customer loyalty than other forms of traditional marketing.

Business networking

Although you can sell and promote yourself on social handles, it’s worth remembering that people are on social media for fun. You can easily connect with your competitors on social media platforms and develop a healthy relationship with them. It also makes it easier to collaborate with other brands for a particular product or service that serves both parties’ best interests.

Trustworthy Marketplace

People on social media can leave impressions and comments on your accounts or posts. Anyone can view reviews and comments about your business offerings, making the platform one of the most transparent marketplace there is online.

Ways to increase website traffic using social media

As mentioned above, social media is a unique platform that can get you the right audience and enhance your revenue if you do it right. Below are some ways by which you can harness the power of social platforms for the benefit of your business:

Optimize your account

When people are interested to know more about your business, they look into the ‘bio’ section of your business profile. The bio section is the space that informs users about your brand values and what you offer to your customers.

People should identify with your business, which makes optimizing your profile and filling in relevant details about your business the first step towards building trust with your audience.

It’s also advisable to include a CTA button alongside your bio, which compels the user to take any action, like visiting your website, connecting with your brand, browsing your products/service page, etc.

Create Shareable Content

Search engines like Google consider social shares an essential metric in ranking your content or web pages. When you post content on social media, the first thing you’d want is for people to like, comment, and share your content.

When people browse through Facebook or other social platforms, they tend to share useful content with their friends and family. As a business, social sharing should be your top prerogative when creating content for social media platforms.

If you have a blog section on your website, you should share that too on social networks and encourage your audience to do the same. The more people share your content, the more it leads to building trust and enhancing conversions for your business.

Engage your audience

One of the primary benefits of social media is that businesses can directly engage and communicate with their target audience. Engaging your audience goes beyond regular posting on social platforms.

You should look to encourage your audience to give feedback to your business via forms and reviews, which gives you a real-world understanding of how your potential customers feel about your brand. This also helps in generating additional traffic to your website.

Create Visually Compelling Content

It is a widely accepted fact that visual content like images and videos engages people better than simple text. Your target audience may skip past your content if all you post is paragraphs of texts.

You should aim to create visual content as much as you can to compel your audience to engage with it. According to studies, visual content is likely to be shared 40% more than textual content on social media platforms.

Common visual elements like videos, images, gifs, infographics, animations, etc., make people more interested in associating with your content than texts. You should also include links alongside visuals which direct your target audience to your website or landing page for increasing organic traffic.

Timing your posts right

It’s no good to post content on Facebook if your target audience isn’t active during the time. You’d want your content to have high visibility whenever you post it. To get an optimal number of views, get your post timing right. You can also use automated software such as Buffer to schedule your post beforehand to time it according to your target audience’s active hours.

Developing a social strategy to streamline your posts with your audience’s active usage hours will give you a better chance to drive them to your business website.

Be Responsive

Responding to user queries and comments is a vital part of building trust and loyalty towards your brand. You should try to be proactive in replying to every query and comment on your social posts.

Being responsive in communicating with your audience makes them feel valued by your business, thus developing trust and loyalty with your business. Here as well, you can include links back to your website to give them additional information, whenever need be.

Communicating proactively on social media platforms will also confer a distinct advantage to your business over competitors. Having prompt customer service on social media will enhance customer experience and let them know that your brand cares for them.

Leverage Paid Advertisements

Many businesses on social media benefit largely from paid advertisements. Paid advertising helps you to reach new audiences in varying demographics who aren’t yet acquainted with your business.

Advertising on social media is way cheaper than traditional forms of advertising. Even with a decent budget, you can craft messages and be heard by people who don’t know about your business. CPC (cost-per-click) is one of the most common ways to extend brand visibility beyond your regular followers and connections.

When creating ads on social media, ensure to keep in mind the interests of your audience, i.e., what is most likely to influence them or get them interested in your message. It is also worthwhile to optimize your ads with links to your website for additional info on your message.

If you get success through paid ads, your next step should be to include CTA buttons and get your audience to take the next step in associating with your brand.

Include a call-to-action

CTA buttons compel the reader to take any action on the message of your content. Including a CTA button increases user engagement on your posts and keeps them moving down the sales funnel.

Incorporating a call-to-action on your social posts also increases clicks and traffic on your website and landing pages.

Common CTA buttons include:

Know more
Click Here
Visit our site

You should also create your messages in such a way that makes the audience want to know more and visit your website or landing page.

Reshare Previous Content

The main goal of social media is to increase brand awareness and customer relationships. You can thereby reshare your previous blogs or posts which have been most popular with your audiences.

Sharing your popular content more than once also feeds value to your customers.

Increase Traffic, Leads, and Conversions through Social Media

These were some of the tips to harness the power of social media platforms to get surplus traffic on your website. Within just a few weeks of implementing these strategies efficiently, you can witness the results and enjoy an additional inflow of organic traffic.

You can potentially reach thousands of people through consistent social media efforts. When done right, you can be sure of getting more likes, shares, followers, and ultimately, leads for your business.

How to increase website traffic using social media?

Latest Post

Benefits of Social Media for Businesses:

Increases brand visibility

Increases website traffic

Lead Generation

Boosts sales

Develop a loyal customer base

Business networking

Trustworthy Marketplace

Ways to increase website traffic using social media

Optimize your account

Create Shareable Content

Engage your audience

Create Visually Compelling Content

Timing your posts right

Be Responsive

Leverage Paid Advertisements

Include a call-to-action

Reshare Previous Content

Services

Quick Link

Our Location

How to increase website traffic using social media?

Latest Post

Benefits of Social Media for Businesses:

Increases brand visibility

Increases website traffic

Lead Generation

Boosts sales

Develop a loyal customer base

Business networking

Trustworthy Marketplace

Ways to increase website traffic using social media

Optimize your account

Create Shareable Content

Engage your audience

Create Visually Compelling Content

Timing your posts right

Be Responsive

Leverage Paid Advertisements

Include a call-to-action

Reshare Previous Content

Share this entry

Services

Quick Link

Our Location