Top Content Marketing Trends in 2022

The journey from capturing leads to converting them is a long road for marketers. It can take months for a well-defined marketing strategy to be correctly implemented with analytical decision-making to convert leads into long-paying customers.

One form of marketing that’s been particularly effective in these past few years is content marketing, and it’s continuously evolving. The form of marketing is constantly helping brands, and content creators reach new audiences and increase their conversion rates. As a marketer or a business, you can leverage the nuances of content marketing to turn the tide in your favor.

In this blog piece, we’ll look at the top content marketing trends that should take priority in your overall marketing plan to woo more audiences into buying from your business.

Content Marketing Trends in 2022

Content marketing has evolved dynamically as Google kept updating its algorithms. The form of marketing has always been effective in organically increasing the customer base by providing them with highly engaging content that compels them to take action, e.g., buy, like, subscribe, register, etc.

These are some of the top trends of content marketing in 2022:

Podcasts

Podcasts have garnered a massive fan-following in the late 2010s, with multiple brands and content creators switching to provide audio information to their users. In 2021 alone, the US dedicated over 15 billion hours to podcasts, which was 25% more than the previous year. Everything suggests that podcasts are to be among the hottest marketing trends this year as well.

Video Marketing

We talked about audio marketing, but what about video marketing? Videos are perhaps the best way to distribute content to a large audience, as lots of information can be conveyed through the medium and in a way that gets people excited. Video marketing is already making rounds on social media platforms, with more and more businesses harnessing the power of video ads. It’s more effective than images or branded creatives in marketing campaigns. This trend is also expected to evolve in 2022, with more innovation and creativity to be anticipated from content marketers.

Shoppable Posts

The newest star on the block is shoppable links. Shoppable links are expected to emerge as a key trend this year. This new revolutionary feature could mark a critical turning point, especially for eCommerce businesses. Until now, the only way for consumers to shop for products while being on an app was to click a link on the ad description or the seller’s bio. But, no more.

Instagram recently released its shoppable posts feature, allowing users to buy products by clicking on the image without leaving the app. Such shoppable posts are expected to grow as more platforms may provide this feature that holds immense promises for the online marketplace.

Influencers

Influencer marketing has been a growing trend in marketing and an alternate way to significantly increase your marketing campaign’s outreach. Influencers create highly engaging content for their followers in the form of blogs, vlogs, social media posts, and podcasts to educate or share experiences with their audience in an entertaining and engaging way. Many businesses collaborate with such influencers to spread the word about their products and services beyond their targeted user base. Influencer marketing also gives marketers the benefit of identifying and aligning recent industry trends in their marketing campaigns.

Personalized Content

Content marketing is all about engaging people and following-up with retargeting, retention and referrals. With the emerging role of the internet in influencing purchasing decisions and catering to broader audiences, personalized content experiences are becoming a rising trend. following up,Videos and voice-enabled searches are being focused on by Google, which can be used by people with disabilities. So as brands tap into immersive tailor-made experiences for their audience, the market will indeed shape up with more marketers adopting such an approach to convert more users.

External Data-Backed Insights

Content creators and marketers use internal insights to shape their marketing strategy, but is that all? External insights like market and competitive analysis can help marketers craft more impactful campaigns that are data-driven based on internal and external factors. As the online market becomes more compact and competitive, only those players who leverage real-world data to channel their marketing strategy will stand apart.

Metaverse Marketing

Virtual Reality (VR) and Augmented Reality (AR) is on the verge of becoming a part of our daily lives. The technology has advanced in leaps and bounds and recent years are expected to mark a paradigm shift in online marketing. Last year itself saw more than 80 million global users of AR and VR, and it’s bound to grow as the decade progresses. Therefore, brands must include metaverse marketing in their overall promotional campaigns, starting now. As the technology becomes more practical on an industrial scale, those who don’t leverage the metaverse are likely to be lost in the crowd.

Social Media Video Platforms

Social video platforms like Instagram Reels and TikTok have been a hit and one of the most influential content marketing mediums. Continuing the trend in 2022, such social platforms can be powerful tools in equipping marketers with killer content that can convert chunks of users and increase awareness about their products or services. Social challenges, lip-sync videos, and hashtag videos are examples of excellent video marketing content that sells.

AI-Generated Content

Content spinners and rewriters have been around for a while, which allowed people with little or no proficiency to create content and blogs. However, recent advancements in the field have seen AI-powered tools to generate content, which can profoundly impact the online content world. Content creators, bloggers, and marketers can collate more content in much less time and with less effort. AI-generated content tools are already in the market, with Jarvis being a famous AI copywriter that can create content much faster than a human writer.

Adapting to Content Marketing Changes is Vital

These were some of the significant trends that will dominate the content marketing domain in 2022. If you’re not utilizing the power of content marketing already, this is an excellent time to start with all these key trends in mind to gain more conversions and increase your brand awareness organically. Not adapting to the changes may leave your marketing campaigns high and dry at the risk of being left behind by your competitors.

Top Content Marketing Trends in 2022

Latest Post

Content Marketing Trends in 2022

Podcasts

Video Marketing

Shoppable Posts

Influencers

Personalized Content

External Data-Backed Insights

Metaverse Marketing

Social Media Video Platforms

AI-Generated Content

Adapting to Content Marketing Changes is Vital

Services

Quick Link

Our Location

Top Content Marketing Trends in 2022

Latest Post

Content Marketing Trends in 2022

Podcasts

Video Marketing

Shoppable Posts

Influencers

Personalized Content

External Data-Backed Insights

Metaverse Marketing

Social Media Video Platforms

AI-Generated Content

Adapting to Content Marketing Changes is Vital

Share this entry

Services

Quick Link

Our Location