Understanding your target audience is fundamental to your SEO campaigns. Without understanding who your target audience is, your SEO campaigns will go directionless and will certainly not yield the desired results.
As a marketer or an SEO…
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Google's search algorithm had constantly changed since its first Florida updates back in 2003. All-in-all, the search engine has over 200 ranking criteria on which it decides your website rankings. And regardless of how experienced and big,…
The US census bureau estimated an upwards of $870 billion in e-commerce sales in 2021, a 14.2% increase than 2020 in the country.
The internet is driving more and more people to shop online, which means a lucrative opportunity for e-commerce…
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If you're an SEO professional, you're bound to know the various ranking factors that Google considers to index sites. More than 200 factors contribute towards ranking a site on top of Google SERPs, and nobody knows them all.
Some ranking…
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Meta Descriptions are the short descriptions of your web page that appear on SERPs or Search Engine Results Page. Whenever a user searches for information on Google, they're displayed with results related to their search query. These results…
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Today, social media has become an essential tool for reaching out to potential customers and forming meaningful relationships with them. It's a vital part of your digital marketing strategy, one that'll reap you rewards in enhancing your brand…
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